Kekoa Collective

Kekoa Collective A lifestyle apparel brand offering premium jiu jitsu training gear, surf-inspired apparel, and essential travel gear. In or out of the ocean, on or off the mat.

Permanently closed.

Ke Koa is a Hawaiian word for brave, bold, fearless, valiant, courageous, soldier, warrior, fighter, hero. Kekoa Collective was founded in 2009 on the idea that surfing, jiu jitsu and traveling could be a way of life - and we’ve never looked back. A few years later we discovered yoga, and now cannot live without it. We live by three simple life rules: work hard, play hard and do-good. It is with this passion and joy that we live a life of humble means in terms of material wealth, but infinite in terms of happiness and self-fulfillment. In short, sharing and teaching extends into our everyday life.

From our hearts to yours, Kekoa Collective wishes you a season filled with peace, joy, and laughters. We are deeply grat...
12/24/2025

From our hearts to yours, Kekoa Collective wishes you a season filled with peace, joy, and laughters. We are deeply grateful for your love, your support, and the energy you share with our community. Thank you for walking this journey with us. Much love ❤️ Mindful Living.

Kekoa began in 2009, when I was a blue belt at Gracie Barra and completely addicted. Surfing had shaped my life, but jiu...
12/24/2025

Kekoa began in 2009, when I was a blue belt at Gracie Barra and completely addicted. Surfing had shaped my life, but jiu jitsu transformed it.On the mat, I watched people heal, grow, transform and discover their inner self. Jiu jitsu wasn’t just a martial art—it was a magic potion.

After 20 years in the surf industry, I helped launch Kekoa Collective with one belief: if more people trained the Gentle Art, the world would be more peaceful and connected. Inspired by Yvon Chouinard, we built Kekoa as a conscious business—using profit to serve people, community, and humanity.Today, Kekoa unites the global jiu jitsu community, supports black belts and new dreamers, and serves those in need. This work is our honor.

This holiday season, supporting Kekoa through a gift certificate helps keep this vision alive. Stay on the mat. Stay in the sea—it heals.
With Aloha always,
Dewey
Dreamer, Kekoa Collective

Happy Aloha Friday! Spread Joy! Spread Kindness!
12/19/2025

Happy Aloha Friday! Spread Joy! Spread Kindness!

Your smile is a sacred expression of joy.In one simple gesture, energy shifts, hearts soften, and the vibration of a who...
12/18/2025

Your smile is a sacred expression of joy.
In one simple gesture, energy shifts, hearts soften, and the vibration of a whole room can change. Often, joy doesn’t arrive first—it is born the moment we choose to smile.
Smile, and let the light ripple outward.Mindful Living

From the outside, jiu-jitsu looks like chaos.But to those who walk the path, it is clarity.We smile before we go to war ...
12/15/2025

From the outside, jiu-jitsu looks like chaos.But to those who walk the path, it is clarity.We smile before we go to war — not from fearlessness,
but from trust.We battle with intention,
knowing every roll is a lesson
and every tap is a choice. When the roll ends, we embrace —
not as winners or losers,but as brothers and sisters forged in the fire.Year after year, sweat becomes memory,pain becomes wisdom,and strangers become family.

This is not just training.
This is mindful living.
This is the art of becoming.

Jiu Jitsu is an art of remembering who we were before the world taught us the ego.We are born without ego—open, curious,...
12/14/2025

Jiu Jitsu is an art of remembering who we were before the world taught us the ego.We are born without ego—open, curious, whole. Over time, our environment gives birth to a voice that separates us, compares us, and pulls us away from our truest self. At first, Jiu Jitsu meets the ego head-on. It humbles us, strips away illusion, and invites us to listen instead of resist. Every roll is a lesson. Every breath under pressure is a mirror. If we stay long enough, something shifts. The need to prove fades. Control gives way to awareness. Effort becomes flow.
What remains is clarity, presence, and deep respect—for ourselves and for others.This is the final gift of Jiu Jitsu:
an egoless mind, grounded in peace, guided by love. Mindful Living

We are dreamers with kind hearts. We’ve seen how hard life can be, and still we choose hope. With the collective of Keko...
12/12/2025

We are dreamers with kind hearts. We’ve seen how hard life can be, and still we choose hope. With the collective of Kekoa, we walk beside others—lifting, loving, reminding them they are not alone.Together, we create spaces where people feel safe, seen, held, and valued. One community at a time, we help build the future our hearts have been yearning for.Mindful Living

From our very first ad in Gracie Magazine in 2007, our intention was clear:to uplift lives through Jiu Jitsu, service, a...
12/12/2025

From our very first ad in Gracie Magazine in 2007, our intention was clear:to uplift lives through Jiu Jitsu, service, and kindness .Today, we honor that origin. We return to our piko — the place where purpose lives.Mahalo for believing in us, for supporting us, for being family.Happy Holidays. Our love for you is endless. ❤️

“Imagine our world if every child grew up with the Art. A world where their first lessons were humility, compassion, and...
12/11/2025

“Imagine our world if every child grew up with the Art. A world where their first lessons were humility, compassion, and courage… not fear. Where their hands learned to protect, not harm. Where their spirit learned resiliency and impermanent. There would be no bullies, no war, no walls between us—only humans remembering their shared struggles.This is the true essence of Jiu Jitsu. Mindful Living

Jiu Jitsu is a doorway to inner expansion.At first, we come to the mat to protect ourselves.But with time, the art begin...
12/10/2025

Jiu Jitsu is a doorway to inner expansion.At first, we come to the mat to protect ourselves.But with time, the art begins to reveal something deeper— our truth, our courage, our inner knowing. What starts as self-defense becomes self-discovery.
That’s the quiet gift of the journey. Mindful Living

12/08/2025

Ka Wai Ola - “ Water of Life” When we enter the ocean, something inside us softens. The salt water doesn’t just touch our skin — it washes through our spirit. It takes the weight we’ve been carrying, the thoughts we’ve been holding too tightly, and lets the tide pull them away.In the water, we remember where we came from. We feel small in the most spiritual way. The ocean brings us back to the present moment, back to our breath, back to the SOURCE. When we rise from the water, we rise renewed…Clearer, lighter, and a little more whole. Mindful Living

At Kekoa, we don’t hold tightly to the idea of ownership. We are drawn instead to the spirit of stewardship — caring for...
12/07/2025

At Kekoa, we don’t hold tightly to the idea of ownership. We are drawn instead to the spirit of stewardship — caring for what we touch, knowing our time here is but a flash. The ending is the same for all living things; what matters is how we use the moments in between. We choose to serve, to spread joy and Aloha, and to walk this path with intention. May you find your bliss… and follow it with 100% commitment. Mindful Living

Address

1926 Bertram
Honolulu, HI
96816

Telephone

+18088880335

Website

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