Brakston

Brakston is a division of Alder Koten that focuses on high potential professionals and managers on a development path for executive positions.

12/22/2025

Most organizations, recruiters and executive search firms use customer relationship management (CRM). Your resume needs to look good on paper but should also be cut and paste friendly to make it easy to incorporate into applicant tracking systems.

Every resume is a one-of-a-kind communication mechanism with both explicit and implicit messages. It should be appropriate to your situation and the story you want to tell.

12/19/2025

What do you have to offer? and, What would make your offer a better value proposition than somebody else’s? A couple of simple questions that can take you over the others in a hiring process.

The answer to the value of what you have to offer can’t be isolated from the context.

12/18/2025

We’re creatures of reference. We measure success, failure, the good, and the bad by the close references in our lives. When external forces shift or break our references we get blindsided.

Bottom line: You cannot afford to drift and let outside factors define your future and your career. Take control, take ownership and drive it.

12/17/2025

A dependent relationship in business is not a healthy relationship. Loyalty is taking action every step of the way to guarantee that neither party in the relationship becomes dependent.

True loyalty in an employment relationship takes into consideration what will happen to the other party when the business relationship ends.

12/16/2025

Regardless of age, regardless of position, regardless of the business we happen to be in, all of us need to understand the importance of branding. The concept is simple. The ex*****on is not.

Today, in the age of the individual, you have to be your own brand” Be “the CEO of Me Inc.”

12/15/2025

When you get hired in this economy the company will expect you to make an immediate impact. You are going to have to determine your core competencies and narrow them down so you can focus and pour resources into them to become an expert and leader in your field.

Don’t expect the organization you work for to plan your career, establish your direction and pay for training you need to achieve your long-term goals.

12/12/2025

Evidence in management and leadership suggest that while the nature of the roles is conflicting we are fully capable of switching from one role to another at any given point in time depending on what is required.

By Jose J. Ruiz | Alder Koten The premise is that the ideal executive does not exist. Our research indicates that there is no such thing as branding a person as an A, B, or Z type since the environment and context drive our behaviors. Great managers and leaders adapt, and their styles tend to […]

12/11/2025

Social media has made personal branding a very dangerous proposition for those with a bad or undefined ‘product’ and just following the trend of self-promotion.

Personal branding is about how everything you do: every job, every social and personal endeavor will define who you are and what you can offer in the next step of your career. You cannot go wrong if you focus on that.

12/10/2025

The recruiter needs to know, understand and love your brand (You), for a specific client and a specific position. You don’t achieve this by just sending a résumé, selling yourself and calling every month to see if a position is available.

By no means will an online profile replace the evaluation process that will help a recruiter identify if you are the right fit for a particular position or a specific organization.

12/09/2025

It is important to distinguish your perceived value from your market value. Your market value is simply based on what others with a similar skill set and experience are currently or willing to make. So, research the market when setting your expectations.

How much? There is no easy answer to this question but the best way to address it is to understand a company’s typical thought process.

12/08/2025

It’s not about quick learners. Organizations want executives who have been there, done that and can have an immediate impact. Executives with the right leadership qualities.

A fit at all levels is not easy. Many elements that were once considered intangible are now part of a tangible evaluation process and from the standpoint of an executive it is not about right or wrong, good or bad, it is simply about fit.

12/05/2025

The world is now flat. Many jobs are now where people with the right level of expertise at the right price are. That’s the competitive world of today.

Why are you better than the rest? How do you maintain that edge? Who can replace you? What can make you irrelevant?

Address

9595 Six Pines
Houston, TX
77380

Telephone

+1 713 893 1630

Website

http://www.brakston.com/

Alerts

Be the first to know and let us send you an email when Brakston posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Practice

Send a message to Brakston:

Shortcuts

Featured

Psych Dimensions
Clinica Hispana Shotwell
723 Shotwell Street Suite B