12/18/2025
The Head Trip That Is the San Antonio Breast Cancer Symposium
This may seem like an odd way to begin a reflection on my experience at the San Antonio Breast Cancer Symposium, but “head trip” is honestly the best way I know how to describe it.
Every December, the Henry B. González Convention Center—so large it spans multiple city blocks in downtown San Antonio—fills with roughly 10,000–12,000 medical oncologists, nurses, researchers, and specialists focused on breast cancer. They come to learn the latest treatment models, attend lectures, share best practices, and engage with pharmaceutical companies to better understand emerging therapies and how they can best serve patients.
What I didn’t know the first time I walked through those doors is that even in places this large, this technical, and this intimidating, a patient advocate can still make a meaningful impact.
That’s not even counting the thousands of research posters presented throughout the conference, each with a researcher standing beside it, ready to explain why their work matters. As if that weren’t enough, the days often end with educational dinners hosted by pharmaceutical companies, where caregivers continue deeper discussions and earn continuing education credits. The conference days begin around 7 a.m. and often does not end until 10 p.m. It’s not unusual to log 20,000 steps a day.
My role at this conference is as a patient advocate.
I vividly remember attending for the first time—alone. I walked into that massive building and saw wave after wave of people with deep expertise, all there to share knowledge and, as they often say, “move the needle forward” in breast cancer care. It was overwhelming—so overwhelming that I found a quiet corner of the hall and cried.
Part of that was physical. I had a torn meniscus and desperately needed knee surgery; the walking was brutal. But that pain was really just a cover for something deeper—the sheer magnitude of where I was and what I was witnessing.
Eventually, I dried my tears and told myself two things: I would learn what I could, and I would come back. And when I came back, I would bring people with me. We would find a way for the IBC Network Foundation to be part of something this important.
And that’s exactly what happened.
I kept returning. I kept meeting with physicians and researchers. And I learned that inflammatory breast cancer had never been presented from the main stage in the history of the conference. I lobbied for a smaller, more informal conversation and was granted that opportunity. Then, three years ago—due in part to my advocacy and the growing efforts of others in the medical community—inflammatory breast cancer was finally presented from the main stage.
I was fortunate to be invited to participate on that panel, alongside another patient advocate, Naomi John, chair of the IBC Network Foundation in the UK.
I come back to one idea again and again: bringing people with me.
This year, in addition to the volunteers staffing the IBC Network Foundation booth—something we have now done for 11 years to educate about inflammatory breast cancer—I brought Danielle Cameron, who is the founder of the IBC Network Foundation in Canada. I showed her, and our volunteers, the tangible progress we’ve made.
One example is what we’ve observed while monitoring interactions at our booth. When we first began, many doctors would tell us honestly that they had heard of inflammatory breast cancer, but didn’t really know much about it. Over time, that response has shifted. Now, I often hear, “Yes, I’m very familiar,” followed by them taking our materials to share with their teams back home.
That shift matters.
But this is where the head trip really comes in.
When someone takes our information, it can feel like education has happened—but it hasn’t. What we’ve really done is open a door. Opening the door is important, but impact comes from what happens after someone walks through it. The question becomes: how do we move from initial contact, to familiarity, to deeper conversations that build true mastery—conversations that meaningfully change clinical practice?
It has taken twelve years to move the needle this far. Now I want to move it to a different level—not just familiarity, but mastery. That is a fight I intend to continue. And for the first time, I can genuinely see a path forward that feels achievable.
Something else significant happened this year.
For the first time, the IBC Network Foundation sponsored young researchers through a new program offered by the San Antonio Breast Cancer Symposium in collaboration with the American Association for Cancer Research (AACR). We awarded five grants to early-career researchers, enabling them to travel to San Antonio and present their work.
This kind of opportunity is critical to a young researcher’s career. Standing beside their posters, watching them engage with senior physicians, and witnessing the next generation of medicine take shape was phenomenal.
And again—it was a head trip.
It’s a head trip to walk into a building that massive. To be labeled a “vendor,” and then watch 11,000 people flood the floor when the doors open. It’s surreal. It’s overwhelming.
But I’m not crying anymore.
I didn’t stop being overwhelmed—I just learned how to stand in it.
I know we’ve made a meaningful mark, and I know there is much more to do. We are the only charity I know of actively promoting the new ICD code for inflammatory breast cancer, and we were able to share that information widely at this conference. We had global conversations with researchers about how we move forward together.
The head trip isn’t just the scale of the place—it’s realizing that you can feel insignificant and still be consequential.
I’ll end this reflection by pointing to a photo I’m sharing—of the advocates who stood with me at the San Antonio Breast Cancer Symposium. Years ago, standing alone and overwhelmed, I told myself I’d be back. I said I’d bring people with me.
And here we are.
I’m incredibly grateful. And I’ve learned that even in the most surreal, expert-driven spaces, showing up consistently—and bringing others with you—can make the difference you seek.