Frio Hydration

Frio Hydration Frio Hydration offers superior hydration & cooling equipment. We back our equipment with incredible Frio Hydration was born. Thanks for choosing Frio Hydration!
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"There has to be a better way!"

That's what veteran Texas athletic trainer Robbie McFarlin muttered (not always quietly) countless times as he struggled with his teams' water coolers and hydration units. Even “the best” models constantly gave him – and his players – fits. Broken handles, leaky lids and hinges, and insulation that simply wouldn't stand up to the Texas heat meant Robbie's attention was too often called to his incapacitated “Cow” at the expense of his athletes. After hearing his fellow athletic trainers express these same frustrations for more than 10 years, Robbie set out to change some things. Coming from the farming, ranching, and oil-field roughneck culture of South Texas, Robbie relied upon his blue collar work ethic and his "find-a-way" attitude to design his “better way” for making sure athletes have access to hydration. After a year of research and development, he came up with a dream design for a cooler that would hold up to the wear and tear of even the most active sports program. His ideal model was reliable, durable and capable of holding ice for hours, even in the Texas summer heat. With all the parts in place, Frio Hydration was ready to launch. In March of 2015 Frio began proudly offering its revolutionary new line of equipment that is poised to change the way athletic programs everywhere think about hydration. With Frio's coolers and carts, coaches and athletic trainers are now free to focus on their teams rather than on their players' access to water – something that no one should have to fret over. So, if your sports program is looking for a hassle free hydration system -- to keep the main focus on X's, O's and staying healthy -- rest assured, Frio Hydration has the solution: coolers and hydration units designed with the coach and athletic trainer in mind. Please explore our site to see all the long-lasting, reliable equipment we offer to help make life easier, and less frustrating, for those who do so much for others. Let us know how we can help your teams have nothing but great seasons ahead!

02/10/2026

Our customer service is what sets us apart from all other hydration companies!

Your old hydration units looking a little outdate, Or simply rotting away in the campus graveyard?Our refurbishment/repa...
02/03/2026

Your old hydration units looking a little outdate, Or simply rotting away in the campus graveyard?Our refurbishment/repair program gives your old hydration equipment new life and a sense of peace. Email Paula for more information!

At Frio Hydration, we pride ourselves in the quality of our pumps, carts and customer service. Backing it with a 5 year ...
01/30/2026

At Frio Hydration, we pride ourselves in the quality of our pumps, carts and customer service. Backing it with a 5 year warranty. Visit us at friohydraiton.com or give us a call, and see why our units are Texas Tough and Always FRIO!

Whether you’re gearing up for off-season conditioning or looking ahead to the spring heat, our systems were created by a...
01/27/2026

Whether you’re gearing up for off-season conditioning or looking ahead to the spring heat, our systems were created by an Athletic Trainer who knows exactly what your team needs.
Don't settle for less. Give us a call or visit FrioHydration.com to see why nothing compares.

01/20/2026

Sweat is Effort, Hydration is Discipline
Check out Frio Hydration
💦

Put your athletes first! Give them the best hydration system in the world!
01/20/2026

Put your athletes first! Give them the best hydration system in the world!

You can’t spell GOAT without AT! S/o to all the GOAT AT’s headed into the gauntlet of winter/spring sports. YOU make a d...
01/15/2026

You can’t spell GOAT without AT! S/o to all the GOAT AT’s headed into the gauntlet of winter/spring sports. YOU make a difference

When you want to be the best….. have to get the best! Call us or visit our website, and find out why hundreds of sports ...
01/15/2026

When you want to be the best….. have to get the best! Call us or visit our website, and find out why hundreds of sports programs rely on Frio Hydration to keep their athletes hydrated and cool!

New Year, New Frio! It’s January 2026, and it’s time to bench that outdated gear.Whether you’re gearing up for off-seaso...
01/12/2026

New Year, New Frio! It’s January 2026, and it’s time to bench that outdated gear.
Whether you’re gearing up for off-season conditioning or looking ahead to the spring heat, our systems are built by Athletic Trainers who know exactly what your team needs.
👉Why join the in 2026?👈
💪Legendary Quality: Every system is "Texas Tough" and backed by a 5-year warranty.
😮Maximum Hydration: Our Big M***a Frio (BMF) units deliver over 100 gallons of heat-busting hydration to keep your athletes safe and peak-performing.
🤖Innovative Tech: From foot-operated hands-free systems to solar panel power, we keep your sideline ahead of the game.
💰Refurbish & Save: Got an old unit gathering dust? Our expert team can bring it back to life from the "junk pile".
Don't settle for less. Give us a call or visit FrioHydration.com to see why nothing compares.

New Year... New Frio? It’s 2026—time to bench that old hydration system and upgrade your sideline. No other system is b...
01/01/2026

New Year... New Frio? It’s 2026—time to bench that old hydration system and upgrade your sideline. No other system is backed by a 5-year warranty and the legendary customer service that comes with being Texas Tough. Give us a call and see why nothing compares! 🤠💪

From hot Texas Augusts to the first frost on the field, you’ve kept your athletes hydrated and ready for every play. ❄️🏈...
12/25/2025

From hot Texas Augusts to the first frost on the field, you’ve kept your athletes hydrated and ready for every play. ❄️🏈
As the stadiums go quiet for the holidays, we want to thank the athletic trainers and coaches who give their all year-round. May your Christmas break be filled with zero injury reports, plenty of cookies, and a much-needed rest for the "hydration heroes" behind the scenes!
Merry Christmas from the Frio Hydration family to yours! 🎄🤠

10 years of Frio Hydration! 💧 A decade of smarter hydration solutions, innovation, and growth. Thanks to our supporters,...
12/19/2025

10 years of Frio Hydration! 💧 A decade of smarter hydration solutions, innovation, and growth. Thanks to our supporters, partners, and customers for being part of our journey.

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Our Story

"There has to be a better way!" That's what veteran Texas athletic trainer Robbie McFarlin muttered (not always quietly) countless times as he struggled with his teams' water coolers and hydration units. Even “the best” models constantly gave him – and his players – fits. Broken handles, leaky lids and hinges, and insulation that simply wouldn't stand up to the Texas heat meant Robbie's attention was too often called to his incapacitated “Cow” at the expense of his athletes. After hearing his fellow athletic trainers express these same frustrations for more than 10 years, Robbie set out to change some things. Frio Hydration was born. Coming from the farming, ranching, and oil-field roughneck culture of South Texas, Robbie relied upon his blue collar work ethic and his "find-a-way" attitude to design his “better way” for making sure athletes have access to hydration. After a year of research and development, he came up with a dream design for a cooler that would hold up to the wear and tear of even the most active sports program. His ideal model was reliable, durable and capable of holding ice for hours, even in the Texas summer heat. With all the parts in place, Frio Hydration was ready to launch. In March of 2015 Frio began proudly offering its revolutionary new line of equipment that is poised to change the way athletic programs everywhere think about hydration. With Frio's coolers and carts, coaches and athletic trainers are now free to focus on their teams rather than on their players' access to water – something that no one should have to fret over.

Today, Frio Hydration is a part of Too Frio, LLC. While they still continue to offer amazing hydration systems, they have now branched into all aspects of cooling. From sideline cooling fans to direct cooler sales, they are ready to serve you. Rob, along side his Mom Robin, His Dad Gary, and his best buddy Randy, is committed earning your business. So, if your sports program is looking for a hassle free hydration system -- to keep the main focus on X's, O's and staying healthy -- rest assured, Frio Hydration has the solution: coolers and hydration units designed with the coach and athletic trainer in mind. Please explore our site to see all the long-lasting, reliable equipment we offer to help make life easier, and less frustrating, for those who do so much for others. Thanks for choosing Frio Hydration! Let us know how we can help your teams have nothing but great seasons ahead!