Frio Hydration

Frio Hydration Frio Hydration offers superior hydration & cooling equipment. We back our equipment with incredible Frio Hydration was born. Thanks for choosing Frio Hydration!
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"There has to be a better way!"

That's what veteran Texas athletic trainer Robbie McFarlin muttered (not always quietly) countless times as he struggled with his teams' water coolers and hydration units. Even “the best” models constantly gave him – and his players – fits. Broken handles, leaky lids and hinges, and insulation that simply wouldn't stand up to the Texas heat meant Robbie's attention was too often called to his incapacitated “Cow” at the expense of his athletes. After hearing his fellow athletic trainers express these same frustrations for more than 10 years, Robbie set out to change some things. Coming from the farming, ranching, and oil-field roughneck culture of South Texas, Robbie relied upon his blue collar work ethic and his "find-a-way" attitude to design his “better way” for making sure athletes have access to hydration. After a year of research and development, he came up with a dream design for a cooler that would hold up to the wear and tear of even the most active sports program. His ideal model was reliable, durable and capable of holding ice for hours, even in the Texas summer heat. With all the parts in place, Frio Hydration was ready to launch. In March of 2015 Frio began proudly offering its revolutionary new line of equipment that is poised to change the way athletic programs everywhere think about hydration. With Frio's coolers and carts, coaches and athletic trainers are now free to focus on their teams rather than on their players' access to water – something that no one should have to fret over. So, if your sports program is looking for a hassle free hydration system -- to keep the main focus on X's, O's and staying healthy -- rest assured, Frio Hydration has the solution: coolers and hydration units designed with the coach and athletic trainer in mind. Please explore our site to see all the long-lasting, reliable equipment we offer to help make life easier, and less frustrating, for those who do so much for others. Let us know how we can help your teams have nothing but great seasons ahead!

03/12/2026

We take pride in our hydration units! With great customer service, and fully backed warranty, that no other company can claim!

03/11/2026
Happy National Athletic Training Month! ⚕️ Celebrating the healthcare professionals who provide Care You Can Count On.Ta...
03/02/2026

Happy National Athletic Training Month! ⚕️ Celebrating the healthcare professionals who provide Care You Can Count On.
Tag your favorite AT below to show some love! 👇✨

02/24/2026

We're changing the hydration game

As the temperatures start to rise, and Spring starts to creep up on us, its time to start planning for Spring sports and...
02/19/2026

As the temperatures start to rise, and Spring starts to creep up on us, its time to start planning for Spring sports and the hot weather! Visit us or give us a call, and see why Frio Hydration is the preferred hydration unit of countless high schools and colleges!

02/10/2026

Our customer service is what sets us apart from all other hydration companies!

Your old hydration units looking a little outdate, Or simply rotting away in the campus graveyard?Our refurbishment/repa...
02/03/2026

Your old hydration units looking a little outdate, Or simply rotting away in the campus graveyard?Our refurbishment/repair program gives your old hydration equipment new life and a sense of peace. Email Paula for more information!

At Frio Hydration, we pride ourselves in the quality of our pumps, carts and customer service. Backing it with a 5 year ...
01/30/2026

At Frio Hydration, we pride ourselves in the quality of our pumps, carts and customer service. Backing it with a 5 year warranty. Visit us at friohydraiton.com or give us a call, and see why our units are Texas Tough and Always FRIO!

Whether you’re gearing up for off-season conditioning or looking ahead to the spring heat, our systems were created by a...
01/27/2026

Whether you’re gearing up for off-season conditioning or looking ahead to the spring heat, our systems were created by an Athletic Trainer who knows exactly what your team needs.
Don't settle for less. Give us a call or visit FrioHydration.com to see why nothing compares.

01/20/2026

Sweat is Effort, Hydration is Discipline
Check out Frio Hydration
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Put your athletes first! Give them the best hydration system in the world!
01/20/2026

Put your athletes first! Give them the best hydration system in the world!

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"There has to be a better way!" That's what veteran Texas athletic trainer Robbie McFarlin muttered (not always quietly) countless times as he struggled with his teams' water coolers and hydration units. Even “the best” models constantly gave him – and his players – fits. Broken handles, leaky lids and hinges, and insulation that simply wouldn't stand up to the Texas heat meant Robbie's attention was too often called to his incapacitated “Cow” at the expense of his athletes. After hearing his fellow athletic trainers express these same frustrations for more than 10 years, Robbie set out to change some things. Frio Hydration was born. Coming from the farming, ranching, and oil-field roughneck culture of South Texas, Robbie relied upon his blue collar work ethic and his "find-a-way" attitude to design his “better way” for making sure athletes have access to hydration. After a year of research and development, he came up with a dream design for a cooler that would hold up to the wear and tear of even the most active sports program. His ideal model was reliable, durable and capable of holding ice for hours, even in the Texas summer heat. With all the parts in place, Frio Hydration was ready to launch. In March of 2015 Frio began proudly offering its revolutionary new line of equipment that is poised to change the way athletic programs everywhere think about hydration. With Frio's coolers and carts, coaches and athletic trainers are now free to focus on their teams rather than on their players' access to water – something that no one should have to fret over.

Today, Frio Hydration is a part of Too Frio, LLC. While they still continue to offer amazing hydration systems, they have now branched into all aspects of cooling. From sideline cooling fans to direct cooler sales, they are ready to serve you. Rob, along side his Mom Robin, His Dad Gary, and his best buddy Randy, is committed earning your business. So, if your sports program is looking for a hassle free hydration system -- to keep the main focus on X's, O's and staying healthy -- rest assured, Frio Hydration has the solution: coolers and hydration units designed with the coach and athletic trainer in mind. Please explore our site to see all the long-lasting, reliable equipment we offer to help make life easier, and less frustrating, for those who do so much for others. Thanks for choosing Frio Hydration! Let us know how we can help your teams have nothing but great seasons ahead!