03/24/2026
Hi there,
I wanted to share something a little more personal with you this week.
I just published a new piece that captures a moment that felt quietly significant for me — and for Paw & Pestle.
The kind of moment where something shifts from idea… to something real.
In this blog, I open up about:
• The uncertainty that came with starting Paw & Pestle
• The questions I didn’t have answers to (and honestly, still don’t always)
• And a recent visit to Nutramax that made everything feel… different
Not because everything suddenly became certain — but because, for the first time, it felt like things were beginning to align in a way you can’t force, only recognize.
For years, I’ve trusted and recommended Nutramax products to my clients. Walking into their space as a founder building something in this same ecosystem was a surreal, grounding moment.
It reminded me why I started Paw & Pestle in the first place:
• To support veterinarians with better, veterinary-first tools
• To protect the integrity (and revenue) of our practices
• To give pet parents confidence in the care they’re receiving
This isn’t a loud milestone.
It’s a quiet one.
But it meant a lot to me, and I wanted to share it with you.
Read the full story here:
Thank you for being part of this journey with me.
-Dr. Elena Shockman, VMD
Founder, Paw & Pestle
Trusted by vets. Loved by pets.
By Dr. Elena Shockman, VMD There are moments in your life when you realize you’ve quietly crossed a line. From dreaming about something, to actually building it. Our visit to Nutramax headquarters …