28/09/2023
When clients walk into your gym, do they feel empowered? Do they feel strong and confident during sessions?
Check out these 3 easy ways to boost body image in your fitness space:
1ď¸âŁ Vary your compliments and words of encouragement
Make sure you arenât focused only on aesthetics or scale-based results. Now, acknowledging fat loss isnât a bad thing, if thatâs her goal. But rather than saying:
â âWow! You lost 3 more pounds, you definitely look skinnier!â
You might say:
â
âYouâve been tracking nicely toward your goal. Iâm so proud of you!â
You can also mention:
âĄď¸ How dedicated she is
âĄď¸ How she values seeing goals through to the end
âĄď¸ What a pleasure she is to coach
⌠and so on.
2ď¸âŁ Use a wide variety of images in your gym and marketing materials
If you only showcase the stereotypical âfitâ woman (e.g., thin, lightly muscled, cisgender, white, no visible disabilities), youâre not creating a welcoming space for all bodies.
â Even unintentionally highlighting only one body type may make folks think your gym isnât for them.
â
If possible, share a wide variety of healthy, strong women of different shapes, sizes, races, ability levels, ages, cultural backgrounds, and types of fitness pursuits within your materials.
3ď¸âŁ Be vulnerable and show clients your human side.
You donât have to be the all-knowing coach who tells clients what to do with their bodies AND does everything right themselves.
â If your clients think youâre the pinnacle of health and never eat pizza or miss workouts, they may not tell you if theyâre struggling.
â
Be authentic with them. Make sure they know youâre not perfect and you donât expect them to be either.
âĄď¸âĄď¸ Want more practical, women-specific coaching info not found anywhere else? Check out our Womenâs Coaching Specialist Certification!
đĽ Pre-sale enrollment opens October 3rd for folks on the pre-sale list! đĽ
Click here https://go.girlsgonestrong.com/ggs-1-landing to join our free, no-obligation pre-sale list â where youâll get the chance to enroll early + save up to $400 off the general public price!