Startup CPG

Startup CPG We're here to elevate young CPG brands through opportunities to shine, access to decision makers, and vital resources.

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🌸 As International Women’s Month wraps up, we’re celebrating all the amazing female CPG founders out there!Tag a women-o...
03/30/2026

🌸 As International Women’s Month wraps up, we’re celebrating all the amazing female CPG founders out there!

Tag a women-owned CPG brand you love, or a female founder you admire, and show some love in the comments. ✨🫶

Say hello to another round of amazing new brands joining the Startup CPG community! 🎉 If you’re tagged, drop a comment a...
03/30/2026

Say hello to another round of amazing new brands joining the Startup CPG community! 🎉 If you’re tagged, drop a comment and introduce yourselves — we want to hear your story!

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Curious how to get your brand featured? Head over to our Slack community, introduce yourself in the introductions channel, and be sure to include your socials, website, and live product images. Once you’ve checked all the boxes, you’re in line to be featured!

We’ve got new brands joining every day — thanks for your patience as we work through the queue 😎




03/27/2026

Philly Grocery Run with Gopuff 2.0 was a major success! 🔥

Philly showed up and delivered. The room was packed with brand samplings, real talk from buyers, and nonstop networking across the CPG community.

The panel discussion elevated the whole night, founders asked the tough questions, buyers kept it honest, and the insights shared on what it actually takes to get shelf-ready and scale were as real as it gets.

Grateful to our speakers, VIPs, and every incredible brand who made it happen. Until next time, Philly!

We’ve been celebrating six years of slack this month! Last weekend, we asked a few members: What is the Startup CPG Slac...
03/27/2026

We’ve been celebrating six years of slack this month! Last weekend, we asked a few members: What is the Startup CPG Slack to you? — here’s what they had to say.

Swipe through to read messages from our community 💬

If this doesn’t make you want to join… we don’t know what will 😉 Join the slack community today!

The Grocery Run is back in the Big Apple on April 21st, 7:00–9:00 PM ET! 🍎🥨After a weather cancellation in February, we’...
03/26/2026

The Grocery Run is back in the Big Apple on April 21st, 7:00–9:00 PM ET! 🍎🥨

After a weather cancellation in February, we’re excited to announce the rescheduled date.

Join us for an evening of sampling, networking, and buyer intros with the team and VIP guests from Gourmet Garage. If you’ve been looking for the “in” with NYC’s top grocers, this is it.

Meet the merchants, share your story, and connect with one of the best CPG communities out there. ⁠

🎟️ RSVP & apply to sample at the link in bio!⁠⁠⁠⁠

03/26/2026

After the show floor wrapped, we headed over to Bowlero for our 5th Annual Alley Rally! 🎳 This year, we introduced the Grocery Run format — and needless to say, it was a huge success.

We had 100+ VIPs, 40 Breakout Brands sampling, an open bar, and over 1,250 attendees!

Congrats to Gato Dates for getting the most votes and winning a free booth in our section at Expo West 2027!! 🏆Gato proudly created indulgent dark chocolate–covered ***dates*** stuffed with creamy nut butters. They are vegan, paleo, refined-sugar free, low glycemic, and naturally high potassium.

Thank you to everyone who came out to the Alley Rally Grocery Run — you helped make this 5th year our best one yet! 🙌

We kicked off Expo West 2026 the right way ✨300+ founders, buyers, and operators took over the iconic Anaheim White Hous...
03/26/2026

We kicked off Expo West 2026 the right way ✨

300+ founders, buyers, and operators took over the iconic Anaheim White House for a night full of energy, connection, and community before the show floor even opened 🤝

We also hosted five curated Industry Leader Dinners including:

- Ops Leader Dinner – sponsored by Advantage Solutions | FDM
- Sales Leader Dinner – sponsored by Glimpse
- R&D Leader Dinner – sponsored by Kyowa-Hakko USA
- Foodservice Leader Dinner – sponsored by First Bite
- New to Market Dinner – sponsored by Advantage Solutions | FDM

Huge thanks to all our dinner sponsors for making these conversations possible 🙌

And a special shoutout to Justworks for helping bring the entire night to life.

This community always shows up in the best way.

03/25/2026

We’re heading to a brand new city 🌄 We’re excited to announce our first-ever Southwest Grocery Run in Salt Lake City — happening May 28! 🛒

Big thanks to Whole Foods Market and Sprouts Farmers Market for joining us — their forager teams are ready to discover standout brands from the region.

Confirmed VIPs:

• Darcy Landis – Principal Forager, Whole Foods
• Jordan Bray – Local Forager, Whole Foods
• Moises Tovar – Grocery Buyer/Category Manager, Harmons Grocery

Plus, the Sprouts forager team is flying in from Phoenix, with more retailers to be announced soon.

Applications are now open to sample, comment “Southwest” to apply early to secure your spot.

🌟In the spirit of International Women’s Month – we’re highlighting 13 female-founded beverage brands that you might not ...
03/25/2026

🌟In the spirit of International Women’s Month – we’re highlighting 13 female-founded beverage brands that you might not already know…but you totally should.🌟

We are HYPED to celebrate these brands and get them on your radar – see something you like? Buy them, stock them, support them!

Cheers to the brands:

🤎Afternoon Toast – roasted barley & ginger tea free of caffeine and sugar
🐮 Beck’s Broth – bone broth coffee, hot chocolate & matcha
🍸 Blind Tiger Spirit-Free Cocktails – classic cocktails without alcohol
🌿 DrinkFolks – modern Jamu root tonics for immunity & gut health
☕ Esspritz – café-inspired sparkling espresso tonic
🥛 Jubilee’s – super milk for kids with hidden veggies & protein
💪 Lucille – better-for-you senior nutrition shakes
🥂 OSIA – mood-boosting beverages with real fruits & herbs
💜 Purple Drop – vibrant RTD Chicha Morada inspired by Peru
🍒 Tart – certified organic tart cherry & mineral water combo
🩸 The Cycle – functional drinks for women’s hormonal wellness
🌼 The Qi – whole flowering teas for beauty, joy & calm
🥤 Tuyyo Foods – latin-inspired instant agua frescas

Read the full blog at the link in bio to find out where you can buy these female - founded beverage brands!

Meet some more of our newest additions to the Startup CPG community! If you’re tagged, introduce your brand below - tell...
03/24/2026

Meet some more of our newest additions to the Startup CPG community! If you’re tagged, introduce your brand below - tell us what you’re all about!

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You might be asking yourself “how does my brand get featured?” Hop over to the Slack community, introduce your brand in the introductions channel, and be sure to share your socials, website, and make sure your product images are LIVE! Check all these boxes? Voila! You’ve entered the queue to become featured.

We have many brands joining daily - so patience, friends! 😎

Happy 6th Slackiversary to the Startup CPG Slack 🥳35,000 members. 6 years. One Slack that changed everything.To commemor...
03/21/2026

Happy 6th Slackiversary to the Startup CPG Slack 🥳

35,000 members. 6 years. One Slack that changed everything.

To commemorate this milestone, we wanted to hear from a few community members and asked: What is the Startup CPG Slack to you?

We’re so grateful to hear from brands, service providers, investors, and everyone across the industry. The community is growing faster than ever (200+ people/week!), and brands are still at the center of everything we do.

Thank you to everyone who’s been part of this journey. Whether you’ve been here since day one or just joined last week, you’re what makes this community what it is.

We’d love to hear your answer — share it in the Slack thread!

Not in the Slack yet? Come join 35,000 founders, operators, and experts building the future of CPG!

03/21/2026

35,000 members in our Slack community! 🤯

None of this was even a thought when Daniel started Startup CPG in 2018. He just noticed three things:

1️⃣ Building a brand in this space is hard
2️⃣ Early CPG founders didn’t know each other — or where to go for help
3️⃣ The problems brands face everywhere are remarkably similar

So he started hosting meetups, then eventually teamed up with Patricia, our Head of Community and Marketing, to launch the Slack in March 2020 (wild timing!) as a gathering place for emerging brands.

Six years later, it’s become so much more. We’re growing 200+ people a week, and brands are still at the heart of everything we do.

Thank you to everyone who’s a part of our Slack community!

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