Business Basics for Kids (BBK) is an entrepreneurial education program designed to equip elementary students with essential financial literacy, entrepreneurship, and career readiness skills. Jennifer Fishman is the founder of Business Basics for Kids (BBK), an entrepreneurial education program designed to equip elementary students with essential financial literacy, entrepreneurship, and career rea
diness skills. Her goal is to help young learners build the skills that will make them irreplaceable in the workforce of tomorrow. Jennifer is a certified entrepreneurship teacher through NFTE (National Foundation for Teaching Entrepreneurship) and holds a California State Teaching Credential. She earned her Master’s in Education from Pepperdine University and has an undergraduate degree in Child Development. This combination of expertise has allowed her to design a practical, engaging workbook that aligns with state and national standards, making financial literacy accessible and enjoyable for students. Her mission is to bring these vital programs to schools across California, ensuring every student gains the tools they need for financial and entrepreneurial success. As an expert working to bridge the gap between education and the economy, she is dedicated to preparing students to succeed in an ever-evolving workforce. Through BBK, Jennifer is also committed to raising California’s grade on the Nation’s Report Card for financial literacy, where the state has maintained a D for six consecutive years. Her vision is to inspire change, equipping students with the skills they need to succeed both academically and professionally. When she’s not working, Jennifer enjoys cooking, staying active, and spending time outdoors with her family.