01/27/2026
It’s week 27 of ‘Friends in the Flow,’ our bi-weekly IG + Blog series highlighting an artist / creator / sneaker head / fashionista we follow and admire.
For more info & content from each creator, please visit our blog:
thekingslandshoeproject.com/pages/blog
This week, we’re excited to highlight Greg, known to The Kingsland Shoe Project family as .macs Based in Scotland, Greg is a creator whose page feels like a true reflection of sneaker culture at ground level. On feet, lived in, and personal. With a wide ranging collection, his content celebrates sneakers as they’re meant to be worn and experienced.
What sets Greg apart is the authenticity behind his lens. His on feet shots are effortless and honest, often woven into moments with friends, his dogs, and everyday life. There’s a genuine love for Nike SBs, photography, and community that runs through his feed, making each post feel more like a snapshot of real sneaker life than a staged shoot.
We’re proud to feature Greg as part of The Kingsland Shoe Project Family and look forward to watching him continue to document sneaker culture through his collection, his relationships, and his unmistakably personal point of view.
Name: Greg McCallum
Socials: .macs IG
Let’s get to know Greg:
1) How did you get into sneakers? - I used to wear Air Max religiously to school as a kid (reason behind the handle) and my growing interest in sneakers came from a mix of influences. I was hooked on watching skate events and took a lot of style inspiration from PROD and Chaz Ortiz. As I got older, I got into basketball more and family visits to Florida cemented my interests in both the sport and related fashion.
2) Favorite sneaker of all time? - The Nike SB Dunk Low Pro '720 Degrees' for sentimental reasons.
3) What are your go-to pairs? Shoes by your door ready to wear? - I’ve always got a few pairs of SB Dunks by the door for the gym and daily pairs - J Pack Chicago, Rayssa Leal and There Skateboard have been my go-to so far in 2026!
To read more about Greg, including his passions outside of sneakers and which pair in his collection gets the most compliments, please visit our blog.
🔗 in bio and story
