PROJO

PROJO Projo* Power Coffee | High protein, high caffeine coffee that is low in sugar and made with natural ingredients.

Built different for a reason. Your old coffee can’t compete.
03/24/2026

Built different for a reason. Your old coffee can’t compete.

My therapist told me to embrace my power. So I grabbed a Power Coffee.
03/20/2026

My therapist told me to embrace my power. So I grabbed a Power Coffee.

Warning: may spontaneously achieve greatness after consumption. Proceed with delicious intent.
03/19/2026

Warning: may spontaneously achieve greatness after consumption. Proceed with delicious intent.

A Vanilla Latte that actually loves you back.
03/17/2026

A Vanilla Latte that actually loves you back.

The reason Projo* exists is actually pretty simple.Back in early 2019, I found out my (then) friend Lisa Hermosillo coul...
03/17/2026

The reason Projo* exists is actually pretty simple.

Back in early 2019, I found out my (then) friend Lisa Hermosillo couldn’t drink coffee. She loved the idea of it, but every time she tried it the same thing happened. Jitters. Stomach pain. A crash shortly after.

Coffee has always been a huge part of my life and culture, so I wanted her to be able to enjoy it, not suffer from it.

At the time I had already spent years in the fitness and nutrition industry, so I started digging into the science.

What I found was fascinating. Protein and caffeine actually work really well together. Protein slows caffeine absorption and helps reduce the cortisol spikes responsible for jitters and anxiety. The energy becomes smoother and lasts longer.

So I went to the lab… aka my kitchen blender.

From day one the product had non-negotiables:
• Low sugar (because sugar + caffeine = crash)
• No whey (Lisa’s stomach couldn’t handle it)
• It had to taste like real coffee, not a protein shake pretending to be one

The first version of Projo* came in a glass jar with a one-week shelf life. It wasn’t pretty.

But something amazing happened. Lisa could finally drink coffee without jitters, stomach pain, or a crash. And it actually tasted great.

That was the moment I knew there was something real here.

Over the next 7 years everything evolved. We tested different proteins (even egg whites at one point) before landing on the system we use today: milk protein and certified grass-fed collagen. Packaging evolved from glass jars, to plastic bottles, to the shelf-stable aluminum cans we use now.

But the mission never changed.

Create the best tasting coffee with high quality ingredients that works with the body, not against it.

25g protein
225mg caffeine
0–4g sugar
No artificial sweeteners
And it actually tastes like a real latte.

Seven years later, that little blender experiment became Projo* Power Coffee.

And Lisa and I are now partners in life and building this empire together.

Grateful beyond words.

I guess this is our official announcement that Projo* Power Coffee is coming soon to a Target near you 👀. We are gratefu...
03/12/2026

I guess this is our official announcement that Projo* Power Coffee is coming soon to a Target near you 👀. We are grateful to partner with as we grow!

When that Power Coffee hits just right. Some days, you just gotta let the coffee win.
03/11/2026

When that Power Coffee hits just right. Some days, you just gotta let the coffee win.

We didn’t just make a protein coffee.We engineered a Functional Coffee System.Why? Because most coffee gives you a spike...
02/13/2026

We didn’t just make a protein coffee.

We engineered a Functional Coffee System.

Why? Because most coffee gives you a spike… then a crash.

And most protein drinks ignore performance altogether.

So we built both into one complete system.

25g protein. 225mg caffeine.

Energy that works harder. Fuel that lasts longer.

Taste power.

Proud to officially be a certified woman-owned business.
02/10/2026

Proud to officially be a certified woman-owned business.

02/07/2026

“If coffee tasted this good, I’d drink it more often.”

We’re proud to share that Projo* Power Coffee has won the 2025 BevNET New Beverage Showdown 💥☕️This recognition is espec...
02/01/2026

We’re proud to share that Projo* Power Coffee has won the 2025 BevNET New Beverage Showdown 💥☕️

This recognition is especially meaningful to us, as the New Beverage Showdown highlights brands pushing the category forward through innovation, quality, and ex*****on. To be selected among such a strong group of emerging beverage brands is an honor.

Projo* was created to redefine what coffee can be, combining high-quality coffee with functional protein to deliver smooth, sustained energy without the crash. This award reinforces our belief that consumers are looking for products that truly perform while still tasting great.

Thank you to the BevNET team, judges, and everyone who continues to support our journey. We’re excited for what’s ahead as we scale distribution and bring Power Coffee to more consumers nationwide.

Built for performance, crafted for indulgence.
01/30/2026

Built for performance, crafted for indulgence.

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Los Gatos, CA

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