We are a team of audiologists diagnosing and treating hearing loss and tinnitus for all ages. Better hearing starts here.
Serving Lubbock and Seminole, TX with comprehensive evaluations, advanced hearing technology, and personalized care.
03/06/2026
Clearer conversations start here. 👂✨
The all-new Oticon Zeal is built to give you a natural 360° sound experience — helping you hear speech clearly while staying aware of the world around you. Whether you’re in a quiet conversation or a noisy restaurant, Zeal works to reduce listening effort so you can stay engaged and confident.
✔️ Advanced speech clarity in background noise
✔️ Seamless Bluetooth® connectivity for calls and streaming
✔️ Simple, intuitive controls
✔️ Rechargeable convenience with reliable all-day power
Better hearing isn’t just about volume — it’s about clarity, comfort, and connection.
Call our office to see if Oticon Zeal is right for you.
03/05/2026
Better hearing changes lives — and we’re so honored to be part of your journey. 💙 Your kind words encourage us to keep serving our community with compassion and excellence every day. 🌟
03/04/2026
🎉 OUT WITH THE OLD, IN WITH THE NEW — UPGRADE EVENT! 🎉
If your hearing aids are 4+ years old, you could be missing out on MAJOR advancements in sound clarity, background noise reduction, and Bluetooth connectivity.
For a limited time, we’re offering:
💵 Trade-in credit toward new technology
Technology has changed — and so has hearing.
Call your nearest office to schedule your personalized upgrade consultation today:
📍 Lubbock: 806-798-3600
📍 Seminole: 432-758-3600
Let’s help you hear your best again. 💙
03/03/2026
📣 Now Serving Seminole Every Tuesday!
We’re bringing The Hearing Doctor closer to your community with a full-service clinic in Seminole.
👩⚕️ Dr. Morales provides:
• Comprehensive hearing evaluations
• Hearing aid fittings & adjustments
• Cleanings & repairs
• Tinnitus support
• Custom hearing protection
📍 1301 Hobbs Hwy, Suite C, Seminole, TX 79360
📞 Call to schedule: (432) 400-1233
✨ Quality hearing care, right in your neighborhood!
03/02/2026
Ringing in your ears? Tinnitus can fluctuate, and certain everyday factors may make it worse over time. Understanding your triggers is an important step in managing symptoms and protecting your hearing health.
Here are 4 common things that can make tinnitus worse:
1️⃣ Loud noise exposure — Concerts, machinery, and headphones at high volumes can increase ringing.
2️⃣ Stress and anxiety — Heightened stress can make tinnitus more noticeable and harder to ignore.
3️⃣ Caffeine and stimulants — Coffee, energy drinks, and ni****ne may intensify symptoms for some people.
4️⃣ Earwax buildup or ear issues — Blockages and infections can change how sound is processed, worsening tinnitus.
✨ If tinnitus is affecting your daily life, a comprehensive hearing evaluation can help identify contributing factors and guide next steps.
📍 Lubbock Clinic
5607 114th St, Suite 100, Lubbock, TX 79424
📞 806-794-5400
📍 Seminole Clinic
1301 Hobbs Hwy, Suite C, Seminole, TX 79360
📞 432-400-1233
02/27/2026
🔊 Protect your hearing without missing a thing!
Phonak Serenity Choice earplugs reduce loud noises, let you stay aware of your surroundings, stay comfortable all day, and are reusable for long-term protection. Perfect for concerts, work, or any noisy environment!
📍 Lubbock & Seminole
02/26/2026
At The Hearing Doctor, we’re proud to make every visit comfortable and focused on your hearing needs.💙
02/25/2026
👂 Dr. West Explains Eustachian Tube Dysfunction
Feeling ear pressure, fullness, popping, or muffled hearing? You may be experiencing Eustachian Tube Dysfunction. Dr. West explains what it is, common symptoms, and when it’s time to see an audiologist.
If your ears don’t feel “normal,” don’t ignore it—our team is here to help you get answers and relief.
02/24/2026
💛 Seminole Families, We’re Here for You!
Every Tuesday, Dr. Morales is ready to help you hear your best with personal, compassionate care.
Whether it’s your first hearing test, a new hearing aid, or a routine adjustment, our Seminole clinic makes it easy and convenient.
📍 1301 Hobbs Hwy, Suite C, Seminole, TX 79360
📞 (432) 400-1233
Come see why our patients love visiting The Hearing Doctor in Seminole!
02/23/2026
Do your ears feel clogged, full, or like they’re constantly popping? 😣👂 You might be experiencing Eustachian Tube Dysfunction (ETD). This common condition occurs when the small tube connecting your middle ear to the back of your nose isn’t opening or closing properly.
Common signs of ETD include:
-Feeling of fullness or pressure in the ears
-Muffled or distant hearing
-Frequent popping or clicking sounds
-Occasional balance issues or mild dizziness
If you’re noticing any of these symptoms, it’s important to get evaluated—untreated ETD can affect hearing and comfort. Our team at The Hearing Doctor can help identify the cause and provide safe, effective solutions.
📍 Lubbock & Seminole
02/21/2026
👂 Experience hearing from every direction!
The Phonak CROS Infinio sends sound from your weaker ear to your stronger ear, giving you a fuller, more natural listening experience. Enjoy rechargeable convenience, smooth streaming, and a reliable wireless connection—all in one sleek device.
📍 Lubbock & Seminole
02/19/2026
🌟 Seeing our patients enjoy life with improved hearing is why we do what we do.. 💛
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The Hearing Doctor, located at 4505 82nd Street in Lubbock TX, has been serving West Texans for almost 50 years. Previously known as Audio Acoustics Hearing Center of Lubbock, now with a new name which is much easier to remember, The Hearing Doctor.
Dr. Arica Black is the owner of The Hearing Doctor and has been practicing in Lubbock for over 7 years.
Her interest in speech and hearing began early in life while growing up with a sister who was diagnosed with multiple disabilities. She became an advocate for the speech and hearing impaired before beginning grade school.
She received her Bachelor of Science degree in Speech-Language and Hearing Sciences and graduated #1 in her class with her Doctorate of Audiology from Texas Tech University Health Sciences Center. Dr. Black is a member of the American Speech-Language and Hearing Association, Academy of Doctors of Audiology and is a fellow of the American Academy of Audiology. She has received the TTUHSC Audiology survivor awards and was recently named one of the Top 20 Under 40 by the Lubbock Chamber of Commerce’s Young Professionals.
Dr. Black serves on the board for the Alpha Phi sorority House Board and is Vice President of the Lubbock Sales Executive Association. She is the founder of Help for Hearing Lubbock, that provides free hearing aids to those in need.
Her interests outside the practice include teaching fitness classes, volunteering in the Lubbock community and spending time with her husband Trent and their two sons Mason and Barrett.
At The Hearing Doctor, We Connect People to People Through Better Hearing
