West Shore Eye Care/Shadz Sunglass Shop

West Shore Eye Care/Shadz Sunglass Shop We offer comprehensive medical eye care in a caring environment.

ᴅɪᴀʙᴇᴛᴇꜱ ᴄᴀɴ ɪᴍᴩᴀᴄᴛ yᴏᴜʀ ᴇyᴇ ʜᴇᴀʟᴛʜ ɪɴ ᴡᴀyꜱ yᴏᴜ ᴍᴀy ɴᴏᴛ ɴᴏᴛɪᴄᴇ ɪɴɪᴛɪᴀʟʟy.Diabetic retinopathy, macular edema, and other ...
11/14/2025

ᴅɪᴀʙᴇᴛᴇꜱ ᴄᴀɴ ɪᴍᴩᴀᴄᴛ yᴏᴜʀ ᴇyᴇ ʜᴇᴀʟᴛʜ ɪɴ ᴡᴀyꜱ yᴏᴜ ᴍᴀy ɴᴏᴛ ɴᴏᴛɪᴄᴇ ɪɴɪᴛɪᴀʟʟy.

Diabetic retinopathy, macular edema, and other diabetes-related eye conditions often develop without symptoms in their early stages. That's why routine screenings with your eye care professional are so valuable. They can catch changes before they impact your daily life.

🔔 Don’t wait—schedule your exam today!
📞 231-843-4117 | 🌐 westshoreeyecare.com

𝐒𝐭𝐨𝐩 𝐢𝐧 𝐚𝐧𝐝 𝐬𝐡𝐨𝐩 𝐨𝐮𝐫 𝐄𝐩𝐢𝐨𝐧𝐜𝐞 𝐒𝐤𝐢𝐧𝐜𝐚𝐫𝐞 𝐒𝐚𝐥𝐞!Enjoy 𝟐𝟎% 𝐨𝐟𝐟 𝐬𝐞𝐥𝐞𝐜𝐭 𝐩𝐫𝐨𝐝𝐮𝐜𝐭s for a limited time.💳 Don’t forget to bring your...
11/12/2025

𝐒𝐭𝐨𝐩 𝐢𝐧 𝐚𝐧𝐝 𝐬𝐡𝐨𝐩 𝐨𝐮𝐫 𝐄𝐩𝐢𝐨𝐧𝐜𝐞 𝐒𝐤𝐢𝐧𝐜𝐚𝐫𝐞 𝐒𝐚𝐥𝐞!
Enjoy 𝟐𝟎% 𝐨𝐟𝐟 𝐬𝐞𝐥𝐞𝐜𝐭 𝐩𝐫𝐨𝐝𝐮𝐜𝐭s for a limited time.
💳 Don’t forget to bring your 𝐇𝐒𝐀 𝐨𝐫 𝐅𝐒𝐀 𝐜𝐚𝐫𝐝 to avoid a 3% convenience fee.

Mark your calendars for 𝐍𝐨𝐯𝐞𝐦𝐛𝐞𝐫 𝟐𝟏𝐬𝐭— A portion of every sale will go to Ben’s family. Let’s show them our community’s ...
11/11/2025

Mark your calendars for 𝐍𝐨𝐯𝐞𝐦𝐛𝐞𝐫 𝟐𝟏𝐬𝐭— A portion of every sale will go to Ben’s family. Let’s show them our community’s love and support! ❤️

10/31/2025
🌟𝐄𝐱𝐜𝐢𝐭𝐢𝐧𝐠 𝐍𝐞𝐰𝐬 𝐟𝐫𝐨𝐦 𝐖𝐞𝐬𝐭 𝐒𝐡𝐨𝐫𝐞 𝐄𝐲𝐞 𝐂𝐚𝐫𝐞!🌟We are delighted to welcome Dr. Emma Kerr to our team! With over six years of e...
10/24/2025

🌟𝐄𝐱𝐜𝐢𝐭𝐢𝐧𝐠 𝐍𝐞𝐰𝐬 𝐟𝐫𝐨𝐦 𝐖𝐞𝐬𝐭 𝐒𝐡𝐨𝐫𝐞 𝐄𝐲𝐞 𝐂𝐚𝐫𝐞!🌟

We are delighted to welcome Dr. Emma Kerr to our team! With over six years of experience in the eye care field and one year as a licensed optometrist, Dr. Kerr brings a wealth of knowledge and dedication to our practice, particularly in medical eye care, specialty contact lens fitting and surgical postoperative management.

Dr. Kerr graduated from the Michigan College of Optometry where she perfected her skills in a variety of clinical settings. Her extensive clinical experience includes:

● 𝐎𝐩𝐭𝐨𝐦𝐞𝐭𝐫𝐢𝐜 𝐄𝐱𝐭𝐞𝐫𝐧 𝐚𝐭 𝐎𝐦𝐧𝐢 𝐄𝐲𝐞 𝐒𝐩𝐞𝐜𝐢𝐚𝐥𝐢𝐬𝐭𝐬 - focused on glaucoma, diabetic
retinopathy, and dry eye disease, providing pre- and postoperative care for ocular
surgeries, including cataracts and corneal procedures.

● 𝐎𝐩𝐭𝐨𝐦𝐞𝐭𝐫𝐢𝐜 𝐄𝐱𝐭𝐞𝐫𝐧 𝐚𝐭 𝐄𝐲𝐞 𝐂𝐥𝐢𝐧𝐢𝐜 𝐨𝐟 𝐖𝐢𝐬𝐜𝐨𝐧𝐬𝐢𝐧 - provided a full-scope experience,
ranging from managing complex ocular disease to fitting specialty contact lenses and
managing conditions such as keratoconus and other anterior segment abnormalities.

● 𝐄𝐱𝐭𝐞𝐫𝐧 𝐚𝐭 𝐀𝐥𝐞𝐝𝐚 𝐄. 𝐋𝐮𝐭𝐳 𝐕𝐞𝐭𝐞𝐫𝐚𝐧 𝐀𝐟𝐟𝐚𝐢𝐫𝐬 𝐌𝐞𝐝𝐢𝐜𝐚𝐥 𝐂𝐞𝐧𝐭𝐞𝐫 - developed expertise in
diagnosing and treating a wide variety of ocular health cases, including glaucoma and
diabetic retinopathy in our veteran population.

● 𝐀𝐬𝐬𝐨𝐜𝐢𝐚𝐭𝐞 𝐎𝐩𝐭𝐨𝐦𝐞𝐭𝐫𝐢𝐬𝐭 𝐚𝐭 𝐋𝐚𝐩𝐞𝐞𝐫 𝐂𝐨𝐮𝐧𝐭𝐲 𝐕𝐢𝐬𝐢𝐨𝐧 𝐂𝐞𝐧𝐭𝐞𝐫 - currently providing
comprehensive eye care in a multidisciplinary primary care setting. She has gained
valuable experience managing ocular diseases, fitting scleral and other specialty contact lenses, co-managing surgical cases, collaborating with other healthcare providers, educating patients and developing personalized care plans to support long-term eye health.

At West Shore Eye Care, our mission is to provide eye care that exceeds expectations. Dr. Kerr’s commitment to whole-body patient care rooted in empathy, clinical excellence and strong communication aligns perfectly with this goal. She is eager to establish meaningful connections within the community and contribute to our collaborative team environment. In her spare time Dr. Kerr is an avid golfer and an accomplished violinist/fiddler.

𝗗𝗿. 𝗞𝗲𝗿𝗿 𝘄𝗶𝗹𝗹 𝗯𝗲𝗴𝗶𝗻 𝘀𝗲𝗲𝗶𝗻𝗴 𝗽𝗮𝘁𝗶𝗲𝗻𝘁𝘀 𝗼𝗻 𝗡𝗼𝘃𝗲𝗺𝗯𝗲𝗿 𝟭𝟳𝘁𝗵. Please join us in welcoming her to West Shore Eye Care! We are excited to have her on board and look forward to the impact she will make on our patients' eye health.

🎃𝐎𝐮𝐫 𝐟𝐚𝐯𝐨𝐫𝐢𝐭𝐞 𝐭𝐢𝐦𝐞 𝐢𝐬 𝐡𝐞𝐫𝐞🎃              West Shore Eye Care’s Annual Staff Pumpkin Decorating Contest has begun! Vote f...
10/21/2025

🎃𝐎𝐮𝐫 𝐟𝐚𝐯𝐨𝐫𝐢𝐭𝐞 𝐭𝐢𝐦𝐞 𝐢𝐬 𝐡𝐞𝐫𝐞🎃

West Shore Eye Care’s Annual Staff Pumpkin Decorating Contest has begun!

Vote for your favorite pumpkin by commenting the number below, and don’t forget to stop in to see these creative masterpieces in person!

Voting ends October 31st!

🎉 Happy Birthday to our amazing team member, Eryn! 🎉Eryn has been part of the West Shore Eye Care family since 2021, fir...
10/10/2025

🎉 Happy Birthday to our amazing team member, Eryn! 🎉

Eryn has been part of the West Shore Eye Care family since 2021, first joining us as an optician and later as a technician. With her nursing background from Ferris State University and her Ocular Hygienist degree from the Canadian Dry Eye Summit, she brings incredible knowledge, compassion, and dedication to her patients—especially when it comes to dry eye care.

She’s been in healthcare for nearly a decade, working in everything from hospitals and rehab facilities to psychiatric care and optometry. What makes Eryn truly shine is her commitment to building personal relationships with patients and helping them achieve their best health.
When she’s not at the office, you might catch her riding dirt bikes, boating, or tackling home construction projects.

Please join us in wishing Eryn a very Happy Birthday! 🎂

𝙊𝙘𝙩𝙤𝙗𝙚𝙧 𝙞𝙨 𝘾𝙤𝙣𝙩𝙖𝙘𝙩 𝙇𝙚𝙣𝙨 𝙎𝙖𝙛𝙚𝙩𝙮 𝙈𝙤𝙣𝙩𝙝!Whether you're a long-time lens wearer or just getting started, it's the perfect ti...
10/03/2025

𝙊𝙘𝙩𝙤𝙗𝙚𝙧 𝙞𝙨 𝘾𝙤𝙣𝙩𝙖𝙘𝙩 𝙇𝙚𝙣𝙨 𝙎𝙖𝙛𝙚𝙩𝙮 𝙈𝙤𝙣𝙩𝙝!

Whether you're a long-time lens wearer or just getting started, it's the perfect time to brush up on healthy habits to protect your vision.

Yᴏᴜʀ ᴇyᴇꜱ ᴀʀᴇ ᴩʀɪᴄᴇʟᴇꜱꜱ – ᴛʀᴇᴀᴛ ᴛʜᴇᴍ ᴡɪᴛʜ ᴄᴀʀᴇ. If you’re unsure about your lens routine or have questions, don’t wait. Schedule a check-up with your eye care provider today!
🔔 Don’t wait—schedule your exam today!
📞 231-843-4117 | 🌐 westshoreeyecare.com

Congratulations to our Back-to-School Giveaway Winners! 🎉We had an amazing time helping local students gear up for the n...
10/02/2025

Congratulations to our Back-to-School Giveaway Winners! 🎉

We had an amazing time helping local students gear up for the new school year, and we’re so excited to support their vision!
A huge thank you to everyone who entered and made this giveaway such a success.

Stay tuned for more fun and future giveaways from all of us at West Shore Eye Care!

🎉 Happy Birthday to our amazing optician, Caitlin! 🎉Caitlin brings a unique mix of knowledge, passion, and care to West ...
09/27/2025

🎉 Happy Birthday to our amazing optician, Caitlin! 🎉

Caitlin brings a unique mix of knowledge, passion, and care to West Shore Eye Care. With a strong background in science—including a Biochemistry degree from Liberty University and a Master’s in Biophysics from the University of Virginia—she has a deep understanding of eye health and a true love for helping patients see their best.

She especially enjoys the optical side of optometry, working one-on-one with patients to make sure they receive the personalized care they deserve. 🌟
Outside of the office, Caitlin has a green thumb and a love for homesteading! Whether it’s tending her large organic garden, canning, or experimenting with freeze-drying, she’s always busy creating something amazing for her family.
We are so lucky to have Caitlin on our team. Please join us in wishing her a very Happy Birthday! 🎂

Address

409 W Ludington Avenue Ste 102
Ludington, MI
49431

Opening Hours

Monday 8am - 5pm
Tuesday 8am - 7pm
Wednesday 9:15am - 5pm
Thursday 8am - 7pm
Friday 8am - 5pm

Telephone

+12318434117

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West Shore Eye Care

Dr. Branning, Dr. Felger and the entire West Shore Eye Care staff take the sincerest pleasure in providing all of your eye care needs. We are dedicated to providing the highest quality medical eye care, delivering legendary customer service and spending time with our patients to answer questions and address any concerns they may have about their eye health. We look forward to caring for you and your family!

The team at West Shore Eye Care provides comprehensive, personalized medical eye care and unique eyewear for all lifestyle needs. Since 1985, our staff has been committed to providing the highest standard of eye care. Our doctors will provide a clear explanation of your condition and take the time needed to answer all of your questions.