09/01/2021
Going viral has a tremendous amount of impact on a brand’s engagement strategy on social media.
•Cost effective: The excitement and emotion around your brand that going viral creates, significantly cuts marketing and advertising costs through this organic word of mouth process.
•Reach: Going viral spreads your message and your brand much further than you might expect. Creating that engagement activity that every brand dreams of on social media
•Credibility: Suddenly, your brand is on everyone's feed. Here is where you shine and create that brand experience that will keep your audience coming back for more content and information
However, going viral can get tricky.
The sense of emergent, authentic popularity isn’t necessarily real - algorithms incentivize content that people are going to engage with, accelerating its spread. This is important to understand.
Although it is great exposure, I believe nurturing the client relationship has more impact long term.
I am a huge proponent of building trustworthy relationships. Building relationships on social media is the same as building relationships anywhere else. It takes time, persistence, transparency, and consistency. I always encourage my clients to place more value on the quality of their content and not the quantity of their content “likes.”
Yes, going viral can increase engagement for the moment. However, a successful business needs brand affinity and commitment for longevity in the marketplace. These are reinforced by fulfilling the brand promise to your consumers. Creating an experience for your audience that they cannot get anywhere else and consistently receive from you. That’s what separates longevity from viral flashes in the pan.
Most brands will welcome the notion of going viral. It’s an organic cost effective strategy to market your brand content. The hard part is remaining relevant and consistently fulfilling your audience’s needs.
⭐️Be bold. Be confident. Be humble. ⭐️
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