Rustic Strength manufactures high-purity, toxin-free plant-based cleaning + wellness products Now we help others do the same.
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Rustic Strength manufactures high-purity, toxin-free refillable plant-based cleaning + wellness products. With hundreds of bulk refill locations from Hawaii to the East Coast, you can sustainably refill. My husband and I started this company to reduce toxins in our own life. The difference between our products vs. others on the market is that we use highly concentrated active ingredients that are sourced with no impurities. We strictly avoid harsh allergenic chemicals and the processes that produce known carcinogens and hormone disruption. Our products are all phthalate-free, paraben-free, phosphate-free, SLS-free, SLES-free, and what we like to say, "simply worry-free". We didn’t sweat when New York recently placed restrictions on the sale of cleaning products containing high levels of the known carcinogen 1,4 Dioxane. Where many big brands fell short of the standard and lost public trust, we were able to gain it by not having this impurity. We were the first manufacturer to implement a closed loop process. In our "Close The Loop Program", we wash and sanitize previously loved containers and send them back to customers. Most of our products are produced daily at our family-run factory in The Ozarks, USA — arriving to directly you made the same week. While with larger companies product may have sat on shelves for up to a year.
-Alicia, Brandon, Devin, Dillon, Luke, Janel, Aubrey, & Chris
04/03/2026
🌟 🌟 🌟 🌟 🌟 5 star review from Victoria Toy: Works great and very impressed!
Very happy with all the products in this sample pack. I got it specifically for the dishwasher detergent and laundry products. The dishwasher detergent works great. Very impressed with the oxygen stain remover. Tested it on a load of stained white towels and I wished I had taken a before and after picture! So clean and white!
🌟 🌟 🌟 🌟 🌟 5 star review from Kimberly Sims: I love Rustic Strength's hand soap!
Not only do I not have to worry about any toxic Endocrine disruptors with Rustic Strength's products, this is the first hand soap that has not dried and cracked my hands all winter. The smell is light and fresh without the heavy synthetic fragrances that cause headaches.
Wild Flowers is the scent of open windows and longer days. 🌸
A light, blooming blend that feels like sunshine on your shoulders and fresh air in your lungs. Soft florals unfold gently, creating a light scent that’s clean, uplifting, and effortlessly beautiful.
Like walking through a field just beginning to wake up. 🌿
27/02/2026
Simple ingredients. Serious performance. ✨
Our Oxy Boost is a high-performance, concentrated formula that activates with water to tackle tough stains and odors—without chlorine or unnecessary additives.
Because effective cleaning should never mean sacrificing your health or your standards.
25/02/2026
Behind the scenes of our Wild flowers shoot 🌸 nature-inspired + eco-friendly 🌱💛 Let your space bloom! Flowers from &Forge
24/02/2026
Curious, but not ready to commit?
Our Sample Packs were created with intention — so you can try before you buy.
We believe in earning your trust, not pressuring your purchase. Every sample is made with the same high-purity, non-toxic ingredients as our full sizes. No watered-down formulas. No hidden junk. Just clean, honest products made with care.
🌟 🌟 🌟 🌟 🌟 5 star review from Sheri Ortega: Best Laundry Soap Ever!
I am very shocked at how awesome this laundry soap works and the smell is just the most beautiful scent! I have used so many so-called organic soaps and none of them will even come close to touching this one. We noticed a big difference in our laundry. It looks cleaner. It smells very clean like, like a pure type clean smell and it feels clean. It feels right with this soap so we will continue using it for sure.
From the warmth of Iron Embers, to the spiced glow of Pome Pepper, the timeless romance of Vintage Floral, and the quiet calm of Delight White Sandalwood—each high-purity perfume is handcrafted with essential oils and phthalate-free fragrances.
Vegan • paraben-free • phthalate-free • dye-free 🌿
10/02/2026
Out with the toxic ex, in with safe, transparent, values-driven clean!
10/02/2026
💌 Love the planet 💚, love your home 🏡, love yourself 💕. This Valentine’s Day, spread kindness and sustainability with every choice you make 🌿✨.
07/02/2026
Meet Rustic Strength’s high-purity perfumes ✨
Luxurious, non-toxic fragrances crafted with carefully selected natural ingredients. Clean, sophisticated, and made to elevate your everyday scent—beautifully, sustainably, and safely.
Perfect for gifting (or treating yourself!) this Valentine’s Day. 💌🌹
06/02/2026
What do we have here? A perfume you don’t have to question! These perfumes are made of essential oils and phthalate-free fragrances. Each one is made by hand and is 100% vegan, paraben-free, phthalate-free, dye-free.
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First came the black sunk in eyes, next itchy, painful break outs all over his body, and finally he turned blue! This is what we dealt with for YEARS with my son. He was allergic to his environment. We removed all the carpet from the house (including area rugs), we covered all his bedding with protective coverings, we switched everything we used on him and around him. Some changes would help for a little while, but he still would have major issues out of no-where.
I remember one time driving home with him from kindergarten and I could hear him struggling to breath in the back seat. I reached for his inhaler and realized it wasn’t in my car. The PANIC took over. This is how we have lived for years. Never knowing what or when he would react to something.
Fast forward to my son turning 15, he started driving like most normal kids do. I would get into the driver’s seat after him and place my hands on the steering wheel and it would be sticky. I finally asked him what was up. He said, my hands and feet sweat all the time. I was in shock. How did I not know this?
Around this same time, I started having hormonal issues. I was 42 years young and Doctors wouldn’t even entertain the idea that I could be perimenopausal or struggling with hormone imbalance because I was active, and I ate right.
I started looking into what causes hormonal imbalances and what we were doing to aggravate the situation. Turns out, there are a lot of endocrine disrupters used in a LOT of products. It was super hard finding products we could use that were not only safe for us BUT also safe for the environment.
My husband and I started researching making our own laundry detergent that would be safe for us, the environment and biodegrade quickly. We did a LOT of trial and error and a LOT of things didn’t work. Sure, they were safe and non-toxic but none of them CLEANED our stinky running gear.
We tested our final product for about a year before we finally launched it online. We wanted to make sure that it was TRULY hypoallergenic. Our concept is simple, we make products that are safe for humans, the environment and biodegradable. We are developing a bulk refill, recycle program for retail shops and a business on wheels for entrepreneurs!
