03/07/2026
A clinician said something to me recently:
“I love offering KAP… but it’s a terrible business model.”
When therapy works well, clients sometimes experience meaningful shifts relatively quickly and may not need as many sessions.
Clinically, that’s incredible.
And it also raises a real question for therapists:
How does KAP actually fit into a sustainable practice?
I wrote a short piece exploring this paradox.
Recently, a clinician said something to me that I haven’t been able to stop thinking about:“I love offering KAP in my practice… but it’s a terrible business model.” I immediately knew what she meant.The strange thing about effective therapyWhen KAP works the way we hope it will, something ...