At-Need Marketing

04/01/2026

Turn real dollars into real leads. Marketing works to bring you quality calls every month, keeping you informed every step of the way so you never have to wonder where your budget really went. That’s funeral service marketing—the way it should be. Learn more at atneedmarketing.com.

03/25/2026

True to their name, Marketing provides that and only that—at-need marketing services for funeral and cemetery professionals across the country. As an agency exclusive to the funeral profession, they deeply understand the consumer journey of families, their most common pain points, and their evolving perspective on the value of ceremony. Learn how you can transform your marketing at atneedmarketing.com.

03/24/2026

Check out Jansen's advice for using AI in your website!

Your Website Might Be Costing You Families… If it sounds like AI, people don't trust it.
The secret? Win with AI without losing your human voice.

Read this before your competitors do ➜ Link in comments

03/11/2026

Your brand deserves a custom strategy tailored to your market and goals. When you partner with Marketing, you can rest assured your funeral home or cemetery is effectively reaching families both online and off. Their full-service suite of tactics includes SEO & GEO, pay-per-click advertising, geofencing, OTT streaming ads, print media, branding, out-of-home advertising, Local Service Ads, social media, and more—all wrapped up in a comprehensive and targeted strategy built for you. Learn more at atneedmarketing.com.

03/03/2026

Whether you serve a small town or a diverse metro area, next year’s market share is never guaranteed. By keeping their finger on the pulse of consumer trends, ever-evolving AI capabilities, and data specific to the funeral profession, Marketing takes a proactive approach to helping you reach more families, today and ten years down the road. Learn more at atneedmarketing.com.

02/18/2026

When asked what a random skill is that most people don’t know about, Faith says that she can hula hoop for over an hour continuously.

As someone who loves to spend her time being active while walking her dog or working up a sweat at the gym, we’re not surprised that Faith has this skill. Not surprised, but still very, very impressed!

What’s one skill that people don’t know you have? Let us know in the comments!

02/10/2026

What a great conference! Thanks to everyone who attended Michael's session!

They came. They listened. They left inspired.
Advances in Funeral Innovations in Fort Worth delivered real-world ideas funeral professionals used right now. Insightful sessions, forward-thinking speakers, and meaningful networking proved one thing: innovation isn't optional, it's essential.
🔗 Explore our upcoming events at events.kates-boylston.com
🔗 Read this month's On the Road link in the comments.

02/05/2026

It is with great pleasure that we announce the addition of Becky Hart to the team! An alumnus of the University of Cincinnati as well as Ball State University, Becky comes to us from Seven Corners Inc., where she managed everything from SEO to public relations in-house—a true one-woman show! We are confident Becky’s formidable skill and razor-sharp intuition will be invaluable to the partners she works with as account strategist. As versatile in her personal time as she is in the office, Becky is equally as likely to be caught in the gym teaching a fitness class as she is at home catching an episode of the Great British Baking Show with her cat, Gus. Welcome to the team, Becky!

02/03/2026

When your convention booth gets lost in Atlanta, you remain resilient and get innovative! Michael and Jenny may not have had much to bring to the floor at the South Carolina FDA Mid-Winter Conference & Expo, but they did bring a smile and a passion for funeral service marketing! If you're at the conference, stop by and say hi!

01/23/2026

As a general rule, Corrinne doesn’t sing karaoke. But if she absolutely had to sing karaoke?

“It would have to be a sad country song at the coolest dive bar in the world, Santa’s Pub,” a beloved Christmas-themed dive bar in Nashville.

If you could sing karaoke anywhere in the world, where would it be? Let us know in the comments!

01/07/2026

What’s Caitlin’s random skill? “I can fold a fitted sheet!”

Considering that most of us just roll it into a ball and hope for the best, we’re pretty impressed.

Who knows how to properly fold a fitted sheet? Let us know in the comments (and be honest)!