At-Need Marketing

At-Need Marketing Full-service marketing agency giving funeral homes the edge to challenge the status quo - and win.

So, how did we end up with the wonderfully talented Brooke on our team? Brooke got her start at The Ohio State Universit...
12/30/2025

So, how did we end up with the wonderfully talented Brooke on our team? Brooke got her start at The Ohio State University, where she majored in marketing. As a traffic coordinator, Brooke is organized, always ahead of the game, and always ready to share her marketing knowledge.

Faith’s go-to karaoke song? “Bennie & the Jets” by the great Sir Elton John. Just like her song choice, Faith really kno...
12/23/2025

Faith’s go-to karaoke song? “Bennie & the Jets” by the great Sir Elton John. Just like her song choice, Faith really knows how to bring people together.

Which Elton John classic would you be belting out at the karaoke bar? Let us know in the comments!

When asked what one product is she couldn’t live without, Corrinne says she needs her Skinny Confidential pink ice rolle...
12/17/2025

When asked what one product is she couldn’t live without, Corrinne says she needs her Skinny Confidential pink ice roller. “It helps me to perk up and be ready to be zingy at partner meetings,” she says.

What’s one thing you need to perk up every day? Let us know in the comments!

Caitlin always admired people who “followed more than one of their passions and gave each one 100%.”  “It gave—and conti...
12/10/2025

Caitlin always admired people who “followed more than one of their passions and gave each one 100%.”

“It gave—and continues to give—me hope that focusing on one passion for a time doesn’t come at the expense of shutting all others out,” she says.

We love this mindset, and it’s one of the things that makes Caitlin such a joy to work with. She gives all of her passions 100%. We know that Caitlin is already doing great things, and we have no doubt that she will continue to do great things with every passion she pursues.

Brooke knows that she wants to be buried, and she also knows that she wants her burial place to be a place her loved one...
12/03/2025

Brooke knows that she wants to be buried, and she also knows that she wants her burial place to be a place her loved ones can gather for generations.

“I would love to have a tree grow from my burial site,” she says. “Maybe even a little flower bed. I believe this would be a beautiful way to have family members remember and visit you.”

We couldn’t agree more.

Faith studied Public Relations at Anderson University with a minor in Entrepreneurship, which makes perfect sense consid...
11/26/2025

Faith studied Public Relations at Anderson University with a minor in Entrepreneurship, which makes perfect sense considering her entrepreneurial mindset. As our Account Strategy Manager, Faith uses what she learned at Anderson to plan in-depth business, marketing, and public relations strategies for every account she manages.

She has a true mind for business, making her an asset not only to our team but to every team we work with.

Corrinne has a unique ability to find the “coolest food-related clothing and accessories,” including her coffee cup-shap...
11/19/2025

Corrinne has a unique ability to find the “coolest food-related clothing and accessories,” including her coffee cup-shaped purse and about 20 pairs of food-shaped earrings.

“I am Instagram ads’ No. 1 success story!” she says. We think all that Instagram ad knowledge just makes Corrinne an even better account manager!

Nowadays? Caitlin’s go-to karaoke song would be “Million Years Ago” by Adele, but that wasn’t always the case.  “The fir...
11/12/2025

Nowadays? Caitlin’s go-to karaoke song would be “Million Years Ago” by Adele, but that wasn’t always the case.

“The first karaoke song I ever sang in public was ‘Boulevard of Broken Dreams’ by Green Day,” she recalls, “which was about an octave or two too low for my 15-year-old girl voice.”

Have you ever picked a karaoke song that you found out a little too late was out of your range? Let us know in the comments!

Constantly cold? Brooke can relate! When asked what one product or tool is that she couldn’t live without, Brooke was qu...
11/05/2025

Constantly cold? Brooke can relate! When asked what one product or tool is that she couldn’t live without, Brooke was quick to say: “My mini desk heater!”

Sounds like something we could all use before winter’s here! What’s one product you couldn’t live without? Let us know in the comments!

Faith says that she’s always looked up to Mindy Kaling because she’s hilarious, inventive, and innovative. “She’s really...
10/30/2025

Faith says that she’s always looked up to Mindy Kaling because she’s hilarious, inventive, and innovative. “She’s really carved her own path,” she says.

Knowing Faith, this admiration makes perfect sense. Faith is a hard worker who appreciates going off the beaten path. She charts her own course, thinking outside the box for the most innovative ideas that lead to the biggest results.

We’re here and we’re ready to answer your questions about funeral service marketing that inspires trust and fuels growth...
10/27/2025

We’re here and we’re ready to answer your questions about funeral service marketing that inspires trust and fuels growth! Come see us in booth #1239!

“I studied political science at Anderson University,” Corrinne says. “I loved my professors so much that I decided to st...
10/22/2025

“I studied political science at Anderson University,” Corrinne says. “I loved my professors so much that I decided to stick around to get my MBA.”

How did Corrinne make the jump from political science to marketing? “My love for marketing really flourished during this time,” she explains. But she still uses what she learned in her political science program every day, saying that it helps her with “connection, social skills, and a deep curiosity in the way people work.”

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