At-Need Marketing

03/03/2026

Whether you serve a small town or a diverse metro area, next year’s market share is never guaranteed. By keeping their finger on the pulse of consumer trends, ever-evolving AI capabilities, and data specific to the funeral profession, Marketing takes a proactive approach to helping you reach more families, today and ten years down the road. Learn more at atneedmarketing.com.

02/18/2026

When asked what a random skill is that most people don’t know about, Faith says that she can hula hoop for over an hour continuously.

As someone who loves to spend her time being active while walking her dog or working up a sweat at the gym, we’re not surprised that Faith has this skill. Not surprised, but still very, very impressed!

What’s one skill that people don’t know you have? Let us know in the comments!

02/10/2026

What a great conference! Thanks to everyone who attended Michael's session!

They came. They listened. They left inspired.
Advances in Funeral Innovations in Fort Worth delivered real-world ideas funeral professionals used right now. Insightful sessions, forward-thinking speakers, and meaningful networking proved one thing: innovation isn't optional, it's essential.
🔗 Explore our upcoming events at events.kates-boylston.com
🔗 Read this month's On the Road link in the comments.

02/05/2026

It is with great pleasure that we announce the addition of Becky Hart to the team! An alumnus of the University of Cincinnati as well as Ball State University, Becky comes to us from Seven Corners Inc., where she managed everything from SEO to public relations in-house—a true one-woman show! We are confident Becky’s formidable skill and razor-sharp intuition will be invaluable to the partners she works with as account strategist. As versatile in her personal time as she is in the office, Becky is equally as likely to be caught in the gym teaching a fitness class as she is at home catching an episode of the Great British Baking Show with her cat, Gus. Welcome to the team, Becky!

02/03/2026

When your convention booth gets lost in Atlanta, you remain resilient and get innovative! Michael and Jenny may not have had much to bring to the floor at the South Carolina FDA Mid-Winter Conference & Expo, but they did bring a smile and a passion for funeral service marketing! If you're at the conference, stop by and say hi!

01/23/2026

As a general rule, Corrinne doesn’t sing karaoke. But if she absolutely had to sing karaoke?

“It would have to be a sad country song at the coolest dive bar in the world, Santa’s Pub,” a beloved Christmas-themed dive bar in Nashville.

If you could sing karaoke anywhere in the world, where would it be? Let us know in the comments!

01/07/2026

What’s Caitlin’s random skill? “I can fold a fitted sheet!”

Considering that most of us just roll it into a ball and hope for the best, we’re pretty impressed.

Who knows how to properly fold a fitted sheet? Let us know in the comments (and be honest)!

12/30/2025

So, how did we end up with the wonderfully talented Brooke on our team? Brooke got her start at The Ohio State University, where she majored in marketing. As a traffic coordinator, Brooke is organized, always ahead of the game, and always ready to share her marketing knowledge.

12/23/2025

Faith’s go-to karaoke song? “Bennie & the Jets” by the great Sir Elton John. Just like her song choice, Faith really knows how to bring people together.

Which Elton John classic would you be belting out at the karaoke bar? Let us know in the comments!

12/17/2025

When asked what one product is she couldn’t live without, Corrinne says she needs her Skinny Confidential pink ice roller. “It helps me to perk up and be ready to be zingy at partner meetings,” she says.

What’s one thing you need to perk up every day? Let us know in the comments!

12/10/2025

Caitlin always admired people who “followed more than one of their passions and gave each one 100%.”

“It gave—and continues to give—me hope that focusing on one passion for a time doesn’t come at the expense of shutting all others out,” she says.

We love this mindset, and it’s one of the things that makes Caitlin such a joy to work with. She gives all of her passions 100%. We know that Caitlin is already doing great things, and we have no doubt that she will continue to do great things with every passion she pursues.