11/07/2025
The new standard set to get published next week:
Non-UPF Verified front-of-package seals, should hit shelves early 2026.
72% of Americans are trying to avoid ultra-processed foods.
Confronts ingredients and processes that make foods 'hyper-palatable,' while lacking nutritional benefits, foods that dominate due to ubiquity, cheapness and addictivenes.
- 'non-nutritive', 'bio-transformed' sweeteners e.g. aspartame, sucralose, erythritol, monk fruit extract, stevia extract and more not eligible
- maximum percentage of added sugar by weight: dessert 20%, breakfast cereal 15%, beverages and breads 5% by dry weight
- gums and thickeners prevent certification, e.g. carrageenan, xanthan gum, maltodextrin, algal flour
- refined oils banned due to industrial processes imposed upon seed oils commonly used in manufacturing
- distinguishes between minimal, conditional and prohibited processing methods.
- minimally processed ingredients free from high-impact chemical, structural, thermal and biological modification
- at least 70% of the dry weight is minimally processed. If at least 70% of the ingredients in the beverage, other than the water, aren’t minimally processed then the drink won’t get the seal
New Non-UPF label aims to help consumers avoid ultra-processed foods and push brands to reformulate.