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Monday 8am - 6pm Tuesday 8am - 6pm Wednesday 8am - 6pm Thursday 8am - 6pm Friday 8am - 6pm

TruNorth Autism Services

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United States
Rochester, NY
TruNorth Autism Services

Personalized ABA therapy, family support, and community integration for individuals with autism.

Empowering growth and independence with compassionate care. 💙 Serving Rochester, NY
💙 In-network with major insurers

11/12/2025

🌟 Team Spotlight: Parker – Behavior Technician 🌟

💬 What’s your favorite part of working one-on-one with clients?
“I love working one-on-one with clients because you can give them your complete attention. Pairing with a client is one of my favorite parts — being goofy together, learning what makes them happiest, and recognizing even the smallest behavior changes. That kind of connection only happens in a one-to-one setting.”

💫 A small moment that made a big impact:
“When one of my clients manded by saying ‘jump.’”

🧩 A strategy or activity you love using during sessions:
“I love prompt fading — watching a client begin to grasp a skill from the very beginning is amazing.”

🎬 How do you unwind after a day of helping others?
“My go-to show to de-stress is Bob’s Burgers. I go through phases where I’ll watch the movie on repeat!”

💙 Describe TruNorth’s culture in three words:
Passionate. Welcoming. Supportive.

☕ What keeps you going during your shift?
“8 out of 10 times, it’s an energy drink — specifically Red Bull. My favorites are white peach and juneberry. But on some early mornings, nothing beats an iced coffee.”

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✨ Parker, your dedication, compassion, and positive energy make such a difference every single day. We’re so appreciative of the care and commitment you bring to your clients and to the TruNorth team. Thank you for all that you do — we’re lucky to have you! 💙

11/11/2025

In honor of Veterans Day, we extend our gratitude to all who have served and sacrificed for our country. 🇺🇸
Our office is closed today in observance of the holiday and will resume normal operations tomorrow.
Thank you, Veterans, for your service. ❤️🤍💙

11/06/2025

🌟 TEAM SPOTLIGHT: MEET TIM! 🌟
We’re excited to highlight our incredible Behavior Technician Tim, who is currently earning his master’s degree and pursuing his BCBA certification! His dedication to our clients and commitment to growing in the field inspire us every day.

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💬 What’s your favorite part about working one-on-one with clients?
Tim: “My favorite part about working one on one with clients is establishing a positive relationship with them and being able to see their growth and development first-hand. I love to celebrate even the smallest wins!”

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💬 What’s a small moment that’s made a big impact on you at TruNorth?
Tim: “Just seeing the way that the staff interact with their clients has made a big impact on me. Their endless positivity and genuine care for their clients has been awesome to see. Everyone here cares deeply about the individuals they are supporting, and seeing how much joy each person brings to their role each day is inspiring.”

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💬 What is one strategy or activity you love during sessions?
Tim: “I love using incidental teaching, where we use actions that the learner is already engaging in as opportunities to teach them skills.”

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💬 Describe TruNorth’s environment in 3 words:
Tim: “Positive, welcoming, compassionate.”

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💬 Coffee, tea, or energy drink — what keeps you going during your shift?
Tim: “Coffee in the morning, energy drink in the afternoon!”

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⭐ We’re so grateful to have Tim on our team. His heart, passion, and commitment to the field make a lasting impact on every client he works with. Keep up the amazing work, Tim! 💙

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11/04/2025

💛 Help Us Feed Local Families!

Every day, families in our community go to bed hungry,but you can make a difference. 🍽️
Join us for our Food Drive (Nov 3–30) and help fill pantries with nutritious, shelf-stable foods.

📦 Drop-Off Location:
TruNorth Clinic
5569 W Henrietta Rd, West Henrietta, NY

Let’s come together and make sure every family has food on the table. ❤️

11/03/2025

✨ Team Spotlight: Serenity ✨

What’s your favorite part of working one-on-one with clients?
“My favorite part of working one-on-one with clients is getting to know who they are and building a bond while having the ability to watch them grow.”

What’s a small moment that’s made a big impact on you at TruNorth?
“A small moment at TruNorth that made a big impact on me was when I had my first big moment with a client that made me feel great about the work I was doing and pushed me to look into furthering my education into the field of ABA.”

What’s one strategy or activity you love using during sessions?
“A strategy that I like to use during sessions is finding something my client thinks is funny and making them laugh to encourage them — which always brings a smile to my face.”

How do you like to unwind or recharge after a day of helping others?
“To unwind after work I like to read, craft, bake, or play tennis with friends.”

If you could describe TruNorth’s culture in three words, what would they be?
“Collaborative, supportive, and family.”

Coffee, tea, or energy drink — what keeps you going during your shift?
“To keep me going during a shift I go back and forth between an iced latte or an Enlighten Mint yerba mate.”

💙 Serenity is an amazing Behavior Technician who brings compassion, joy, and dedication to every session. Her positivity, patience, and creativity make such a difference in the lives of her clients. She has an incredible gift for connecting with others — always finding joy in the little moments and going the extra mile to help them grow.

Her laughter is contagious, her energy inspiring, and her commitment to learning and growing in the field of ABA truly shines through in everything she does. We’re so grateful to have Serenity as part of the TruNorth Autism Services family — thank you for all that you do! 🌈💫

10/31/2025

🎃✨ Wishing everyone a safe, fun, and spooktacular Halloween! From all of us at TruNorth Autism Services, thank you for letting us be part of your journey,today and every day. 💙🕸️

10/30/2025

🌟 Team Spotlight! 🌟
We asked our amazing Behavior Technician, Lauren, a few fun questions about her work, passions, and daily inspiration 💙👇

Lauren brings warmth, patience, and positivity to every session — she truly embodies what it means to care, connect, and make a difference. We’re so grateful to have her on the TruNorth team! 🌈🙌

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1️⃣ What’s your favorite part of working one-on-one with clients?
💬 Developing a close relationship with the clients as time goes on is my favorite part. Learning their likes, dislikes and being a consistent person in their life is what makes the job so rewarding.

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2️⃣ What’s a small moment that’s made a big impact on you at TruNorth?
💬 Moments when we can all work together with clients in the clinic. I like that we can count on each other to help during the day or just to listen when needed. This has made a positive impact on me while working here.

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3️⃣ What’s one strategy or activity you love using during sessions?
💬 I enjoy when the student naturally leads an activity and I can implement some teaching moments while still having fun and feeling like play. 🎲✨

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4️⃣ How do you like to unwind or recharge after a day of helping others?
💬 I enjoy watching tv and knitting after a day at work. I’m currently working on a sweater! 🧶📺

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5️⃣ If you could describe TruNorth’s culture in three words, what would they be?
💬 Welcoming, safe and supportive. 🤝💙

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6️⃣ Coffee, tea, or energy drink — what keeps you going during your shift?
💬 Coffee, can’t go on without it! ☕️💪

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We’re so thankful for Lauren’s dedication and heart. 💛 Her compassion and commitment to helping clients grow make her such a valuable part of our TruNorth family!

10/28/2025

✨ Get to Know One of Our Incredible Behavior Technicians – Luke ✨

Q: What’s your favorite part about working one-on-one with clients?
My favorite part about working one on one with clients is forming a real bond with each other and using that good connection to better their learning! 🤝📚

Q: What’s a small moment that’s made a big impact on you?
A small moment that’s made a big impact on me is hearing my client finally say a new sound or word that we have been putting extra work into! 🎉🗣️

Q: What’s one strategy you love using in your sessions?
One strategy I love to implement into my sessions is allowing the client to feel like they are having a fun time so it doesn’t feel too much like work and makes the clinic seem like a fun place to come to! 😄🎲

Q: How do you like to unwind after a long day of sessions?
After a long day of working with clients during the week I like to go home and hangout with my dogs and watch TV. 🐾📺

Q: If you had to describe TruNorth in three words, what would they be?
If I had to describe TruNorth in 3 words I would use: Exciting, Inspiring, and Rewarding 🌟✨🙌

Q: What’s something people can always count on seeing you with during sessions?
You can usually find me with an energy drink during my sessions. I like to make sure my energy is up so I can have full focus on my client and their needs. ⚡🥤

Meet Luke, one of our amazing Behavior Technicians here at TruNorth Autism Services! 💙
His passion for forming meaningful connections and celebrating each client’s breakthroughs is what makes our team so special. From creating fun, engaging sessions to celebrating every new sound and word, Luke brings energy, heart, and dedication to everything he does!

🐾 When he’s not in session, you can find him relaxing with his dogs and recharging for another exciting day of making an impact!

Drop a 💙 in the comments to help us celebrate Luke and all the incredible work our BTs do every day!

10/23/2025

🌟 Meet Heather – The Heart of TruNorth Autism Services! 🌟

We are thrilled to kick off our Meet the Team series by introducing the amazing Heather, our outstanding Administrative Coordinator. Heather plays a vital role in our daily operations and is the warm, welcoming face that greets every client who walks through our doors. Her dedication, professionalism, and passion for helping others make her an essential part of the TruNorth family.

✨ Let’s get to know Heather a little more and discover what makes her such an incredible part of our team!

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📌 How do you stay organized and manage your tasks throughout the day?
“I start by making a mental list and write the most important things on post-it notes. I break tasks into smaller steps to stay focused, and if something unexpected comes up, I adjust and keep moving forward.”

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😊 What makes you smile during the workday?
“My co-workers, the kiddos, and my bosses make me smile daily! It’s such a welcoming and happy environment—you can tell everyone truly enjoys being here.”

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🤝 What do you enjoy most about being part of the TruNorth team?
“It feels more like a family. Everyone is kind, welcoming, and fun to be around—it truly doesn’t feel like ‘work.’”

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💙 How do you help clients and families feel welcome at the clinic?
“I make people feel comfortable right away by being friendly, approachable, and offering help if they need it.”

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🌿 How do you like to unwind or recharge after a day of helping others?
“When I’m not at work, I’m spending time with my kids—heading to sports activities, dance classes, playgrounds, or any fun adventures we can find together!”

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🏆 Describe TruNorth’s culture in three words:
Supportive • Dedicated • Caring

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💙 Stay tuned to meet more amazing members of our TruNorth family!

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👇 Comment below to welcome Heather and share what you love most about the TruNorth team!
✨ Follow us for more team spotlights and behind-the-scenes moments.

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10/23/2025

We are so excited to be attending the Parents Helping Parents Fall Festival this Sunday at Nazareth University! Please stop by our table and say hello we would love to chat with you about all that we offer!

10/16/2025

🌟 Meet the TruNorth Team! 🌟

We’re excited to kick off a new social media series introducing the incredible individuals who make TruNorth Autism Services so special. 💙

Stay tuned to get to know the passionate, dedicated professionals who guide families and help children reach their fullest potential.

10/02/2025

✨ Every child has incredible potential waiting to shine. At TruNorth Autism Services, we partner with families to provide personalized support, encouragement, and care — guiding your child toward growth and independence. 💙

💫 Let’s discover what’s possible, together.

Address

Rochester, NY
14620

Opening Hours

Monday	8am - 6pm
Tuesday	8am - 6pm
Wednesday	8am - 6pm
Thursday	8am - 6pm
Friday	8am - 6pm

Website

http://trunorthautism.com/

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