Optometry Rescue

02/15/2023

We saw on Netflix, that "70's Show", is revamped and is back... and so it is with eyewear. Larger frames are back in style, along with gradient tints, this time more in the reds, pinks and orange for the lenses. The Aviator style is still big going into 2023. Just look at the Superbowl players wearing them. For a more conservative practice, you should rotate about 10% of your inventory into a trend section. This trend selection will allow you to move frames in and out, price them with more margin, and keep that element of freshness with your inventory. Work with those vendors that will give you a generous return policy on those frames. Feature these frames in your social media posts, to attract those trendier consumers.

We can help you by running demographic studies for your area and helping to choose the right vendor for you.

01/08/2023

If your private practice is located in CA, and you have a non-compete in your contracts, you might want to change it.

The FTC wants to ban noncompetes, saying it could boost US wages by up to nearly $300B annually.

01/05/2023

A short read on how to utilize QR codes.

Posted inUncategorized QR Codes Posted by By kirk267 January 5, 2023No Comments Happy New Year! As we move into the new year, now is the perfect time to start utilizing QR codes on a couple of key items in your practice. Since the pandemic QR code usage has jumped leaps and bounds beyond any previou...

12/15/2022

Posted inUncategorized 2023 Posted by By kirk267 December 15, 2022No Comments Are you ready for 2023. Here’s a short list of important things you should plan ahead for. Annual promotions- You should plan out the year in advance so the staff will know what you are promoting, do you have adequate st...

12/07/2022

Posted inUncategorized Polarized Sunglasses Posted by By kirk267 December 7, 2022No Comments Have your sales of polarized sunglasses gone down in the winter, or are you selling them as you did in the summer? Do you have a polarized example, like the Maui Jim display where you see the parrot in color...

11/08/2022

Posted inUncategorized Holidays Posted by By kirk267 November 8, 2022No Comments The holidays are coming up, which should be your busiest time of year. Do you have all of your best sellers in stock, with back up, so you can drive those EOY sales? Is your staffing level where it needs to be, to produ...

10/31/2022

A policy handbook can really help smooth things out in your practice.

Posted inUncategorized Policy Handbook Posted by By kirk267 October 31, 2022No Comments If you employ over two people, you need to have an employee handbook. I visited a practice recently that had 7 employees, and a lot of HR issues. People asking for raises out of cycle. Talk among the associates a...

10/29/2022

Posted inUncategorized 10 Quick Fix Items to Improve Your Practice’s Performance Posted by By kirk267 October 29, 2022No Comments In the last year, have you walked through your practice “through the eyes of a patient?”In the last year have you sit down with your lab rep and reviewed all pricin...

08/16/2022

When was the last time you took a hard look at your practice? I thought so! Optometry Rescue has a 2-day 70-point temperature check program. It's easy as contacting us. Let's see if we can find you more money.

08/16/2022

Do you have this new phenomenon of “quiet quitting” happening in your office? Managing employees has become different, post pandemic. Do you have the tools to handle this. We can help.

03/09/2022

We have a variety of services we can offer, that work for either a successful practice, or a practice that could use some help. Our services include, helping to evaluate your frame inventory and selection. Frame planograms to help your products sell better. Sales training for your opticians. Our method produces results! We can help you with your P & L and find ways to help cut costs, as well as use industry benchmarks, to know if your costs are in line.

02/21/2022

Spent the day consulting with this great practice today, and training the staff on “Meeting Your Consumer Needs”. They are ready to take it to the next level.