12/28/2025
📊 2025 Patient Spend Trends Are Clear
Patients are choosing consistency over one-off treatments—and the data proves it.
According to 2025 Year-End POS Data from BeautyEngine Pulse, patients are spending most on:
✨ Preventative & maintenance treatments (41.6%)
✨ Skin correction & rejuvenation (28.9%)
✨ Weight-loss programs (17.8%)
What’s shrinking?
⏬ One-time treatments
⏬ Emerging, unproven services
💡 What this means for medspas:
Long-term treatment plans, memberships, and maintenance strategies aren’t just a trend—they’re the future of sustainable growth.
📌 Data & insights courtesy of NewBeauty and Dr. Randi Boyette, via BeautyEngine Pulse.