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Elevated Public Relations

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"Elevated communication includes everything from the art of asking the right questions to thoughtful transparency, and it's grounded in authenticity, compassion, integrity, and intention"

Our goal is to work with the world's change-makers!

11/10/2025

When a $29.95 cup turns into a $50,000 bidding war… it’s not just about a teddy-bear tumbler. 🐻☕️

The Starbucks “Bearista” frenzy is a masterclass in how design, story, and psychology collide:
✨ Scarcity that feels like status
✨ The “little treat” that makes hard days more bearable
✨ The mini hero’s journey of hunting something rare and sharing the win

In coverage of the Bearista chaos, our client Ravi Sawhney, founder of , digs into why people will line up, and resell a cup for hundreds (even tens of thousands) of dollars: we’re not just buying products — we’re buying meaning and a momentary feeling of being special.

For brands, this is the real takeaway: when you understand human behavior at this level, a cup is never just a cup. It becomes a tiny, portable story.

11/03/2025

We “gained” an hour, yet many of us woke up foggy, hungry at the wrong times, and just a little off. That isn’t lack of willpower—it’s your body clock negotiating new light, hormones, and routine.

Fast Company recently spoke with Dr. Zaid Fadul, chief executive officer at Bespoke Concierge MD, about how shorter evenings create social jet lag and what actually helps you reset—morning light, steady wake times, earlier meals, and smarter screen and workout timing.

This is the kind of coverage we love: science made practical, in service of how people really live.

10/20/2025

Last week’s heavy-metals story had every gym bag in America side-eyeing its protein tub. Instead of adding to the noise, we helped GQ unpack the nuance with a voice built for moments like this: board-certified emergency physician & medical toxicologist Dr. Michael Policastro.

This is why we do what we do at Elevated PR—connect rigorous journalism with credible expertise so people can make better choices. Dr. P walked readers through what the numbers actually mean, why plant vs. animal proteins can differ, who should be extra cautious, and practical ways to reduce exposure (think third-party testing and rotating sources). Less fear, more facts.

Grateful to and for the thoughtful reporting—and proud of Dr. Policastro for meeting the moment with calm, context, and actionable guidance.

10/09/2025

“Mitochondria makeover” is trending—but what actually matters?

In her latest feature, Dr. Jenelle Kim explains urolithin A in plain terms: it’s a postbiotic (made from foods like pomegranates, walnuts, berries) that helps the body clear damaged mitochondria so healthier ones can power your cells. That’s the mechanism behind feeling steadier energy and stronger recovery.

Her guidance:
• Dose used in clinical studies: ~500–1,000 mg/day, consistently, typically with food.

• Foundation first: sleep, protein, movement, sunlight, stress skills—then consider UA as an enhancer, not a shortcut.

• Who should pause: pregnant/breastfeeding, under 18, or anyone on complex meds—talk to your clinician. Quality and sourcing matter.

Dr. Kim’s take is simple: optimize the cell, and the system follows—but start with the basics before the buzz.

Questions about how this fits your routine? Drop them below and we’ll have Dr. Kim weigh in.

09/22/2025

The morning ritual that does more than wake us up.

Good Housekeeping gathered nine tiny habits that reshape a day—and one line from concierge physician Dr. Phyllis Nsiah-Kumi that stayed with us: start with intention and gratitude. In practice, it’s simple—a pause before the scroll, three quiet thanks before your feet touch the floor. But the energy shifts: steadier focus, softer stress, a day that feels chosen instead of chased.

This isn’t about perfect routines; it’s about presence. The kind that begins in seconds and carries you for hours.

We loved this piece because it turns “wellness” into something human and doable.

Read the full article where it lists what doctor say are the nine in the morning habits I could change your life!

09/11/2025

☕✨ The morning ritual that does more than wake us up.

A new study suggests coffee can actually make us happier — and in Fox News’ recent feature, Dr. Jenelle Kim reminds us why it’s about more than caffeine.

In Eastern medicine, every ritual carries energy. A mindful cup in the morning doesn’t just spark alertness — it sets the tone for the day, balancing our qi and focus. But as Dr. Kim shares, balance is everything: one or two cups can uplift, while too much leaves us depleted.

It’s a beautiful reminder that the power of wellness often lives in the smallest daily moments — like the steam rising from your cup.

09/08/2025

Breaking Beauty News Meets Preventive Care

Europe just banned a key ingredient in gel nail polish (TPO) over fertility + health concerns.

Dr. Phyllis Nsiah-Kumi, MD, MPH of Bespoke Concierge MD featured in Parents Magazine sharing what this means for families and nail lovers everywhere.

Her take? Small choices—even beauty rituals—tie back to long-term health and prevention.

📰 Full article: Gel Nail Polish Banned in Europe Over Concerns It May Cause Infertility (Parents, Sept 5, 2025).

09/03/2025

When a heritage brand changes its logo, it’s never just about fonts and colors. It’s about memory, meaning, and identity.

Recently, Cracker Barrel tried to simplify its logo. The result? Customers felt like a piece of their own story was being erased. Within days, backlash forced a reversal.

As Ravi Sawhney reminds us: “A logo isn’t just a symbol – it’s an emotional anchor.”

Heritage brands carry decades of emotional equity—warmth, trust, nostalgia. Modernization matters, but not at the expense of authenticity. The challenge isn’t to look new, but to feel timeless.

When design honors emotional DNA, it strengthens loyalty across generations. When it doesn’t, rejection is swift.

🪑 What brands make you feel at home the way Cracker Barrel once did?

08/27/2025

🍴🚚 With summer in full swing, food trucks are everywhere — but headlines from Italy are a sobering reminder of what can go wrong. A botulism outbreak tied to a sausage-and-rapini sandwich left two dead and fourteen hospitalized.

In Fox News Digital, Dr. Michael Policastro explained why botulism is vanishingly rare in the U.S. yet still demands vigilance. Tight quarters, limited refrigeration, and heat can amplify risk if safety steps slip.

⚠️ His reminder: any kitchen can make someone sick if food safety isn’t taken seriously.

08/21/2025

🍊 What’s changing with your morning glass of OJ?

For the first time since 1963, the FDA is proposing to lower the minimum sugar requirement in pasteurized orange juice. The goal: support struggling Florida citrus growers, reduce import dependency, and make regulations better reflect today’s crops — all without changing the taste.

In Fox News Digital, Dr. Michael Ednie, MD, RD, and chef — Chief Medical Officer at Bespoke Concierge MD — shared why this matters. His perspective: while the public health impact may be minimal, sugar in fruit juices has long raised concerns around diabetes and tooth decay.

National coverage like this connects nutrition, regulation, and consumer health — showing how everyday choices reach far beyond the breakfast table.

08/20/2025

Ravi Sawhney has never treated age like a speed limit. From early touchscreen work at Xerox to Psycho-Aesthetics®, from medical devices to music tech to the now-iconic Teddy Ruxpin, his throughline is simple: design that understands people.

In this Next Avenue feature, Ravi reminds us that “great ideas come from everywhere”—and at every age. Four decades in, he’s still building what’s next, applying hard-won market sense to new categories (and proving reinvention is a skill, not a phase).

If you’re mapping your own next chapter, this one’s worth a read.

Read: What You Can Learn from Older Entrepreneurs (Next Avenue)

07/02/2025

From iconic names like Oribe and Olaplex to some of our favorite under-$10 styling essentials—CNN Underscored just named the best heat protectants for every hair type… and we’re proud to see Giovanni’s Ultra-Sleek Flat Iron Styling Mist featured alongside the heavy hitters.

Formulated with keratin and Moroccan argan oil, this frizz-fighting, shine-boosting mist is a must in any carry-on or styling kit.

Hair health starts with protection. Tap the link in stories to read the full roundup by for

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