05/11/2025
Today, we’re doing something a little different.
Most of the words you see on this page are ones we draft with our founder — the incredible Nargis Habib. But today, on Mother’s Day, we’re taking the reins to celebrate her.
Nargis is the beating heart of The Rug Mine. A mother to three beautiful girls, she leads with fierce compassion, boundless strength, and a quiet determination that has transformed lives — not just in her home, but across Afghanistan.
Over the past five years, under her leadership, The Rug Mine has empowered more than 5,000 Afghan women — many of whom now rely on this work as their only source of income. In a time when women in Afghanistan have been systematically silenced and cut off from financial freedom, The Rug Mine has stood tall as a rare and critical lifeline.
Today, it is the largest private retailer in the USA (and possibly, the world) selling Afghan rugs exclusively at scale, honoring the artistry, heritage, and craftsmanship of Afghan culture — and it’s all thanks to Nargis’ vision.
She is not only preserving tradition, but reimagining it — with bold plans ahead for fair trade initiatives, deeper community impact, and new ways to uplift Afghan women through entrepreneurship and design.
To Nargis — the mother, the leader, the role model, and the soul of this movement — we thank you. We love you. And today, we celebrate you.
Happy Mother’s Day. ❤️