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Great design is essential in a world that’s evermore connected. GREAT DESIGN IS BORDERLESS. If you’re ready to break barriers, let’s talk.

16/05/2025

I’m so honoured to have worked with ethical children’s clothing brand right here in Canada for on the design of “Love is a Human Right” Pride 2025 Collection! This is a limited edition, organic t-shirt design celebrating 2SLGBTQQIA+ rights, dignity and inclusion. There’s nothing better than working on projects and brands you truly respect. Thank you for letting me be part of this and putting your trust in me! ❤️🧡💛💚💙💜

07/07/2022

Love seeing my monogram work pass the wax seal stamp test 🤩✨🤓

22/06/2022

I’m excited to share a project I’m so honoured to be a part of this year: RECHARGE Beyond the Bars Re-entry Game app. The 60+ game cards are communication and activity prompts helping promote empathy, healing and healthy reintegration back to society as well as reconnection with friends and family.

The game is currently available in 150 correctional facilities throughout the United States for incarcerated folks to play during visitations with friends and family (launched Dec 2021). I am currently getting the Spanish version ready for every prison in Puerto Rico and beyond. I was tasked by Leslie Robinson (game creator/founder and practicing psychotherapist) to design and adapt the physical game to a digital app interface. Leslie, your work in supporting individuals recovering from the trauma of incarceration (aside from all the other amazing work you do!) is truly amazing. You're truly making an impact in so many people’s lives. Thank you for trusting me with this project. It is an honour and a pleasure.

Link in bio to learn more.

05/11/2020

Making a limited edition hot sauce label that’s clean and minimal required restraint. It allowed the product’s colour to speak for itself. ⚡️⚡️⚡️

12/05/2020

A look back at a small print project for Toronto Pearson. It’s the holiday card for Canada’s largest airport. I got to have a bit of illustration and digital metallic foil printing fun.

04/05/2020

Hello 😊 I’m sharing some of the work I’ve done this past year. Here’s a campaign lead by Toronto Pearson International Airport. The aim was to gather both public and government support to build a major transit hub at the airport. I helped establish a new design direction utilizing a library of customized universal iconography-based illustrations in the airport’s colourful palette. To see more visit: www.myturtleneck.com/tp-transit

23/01/2019

It’s been a while since I’ve posted my DESIGN PRIMER series on my blog. The series aims to demystify my design process, specifically regarding logo or brand identity design. Work and life have kept me away from sharing over the past few months. But I’m happy to share the third part of the series today. Yay! This one is all about why crowd-sourcing your logo is a bad idea. Here is an excerpt below. Go to www.myturtleneck.com/blog to read the rest. (Link in bio)

“I must discuss design competitions, too. Simply put: I don’t believe in them. They fundamentally devalue the graphic design industry as a whole. It’s a way to, once again, get numerous submissions offering (if you’re lucky) a small cash prize and the promise of ‘exposure’ to the winner. For designers who agree to submit work they will likely never be compensated for, it shows how little they value to the years (and tuition money!) spent on their education. The promise of exposure is also a load of crap. A design competition audience is already the wrong audience to expose your work to. Participating designers are already selling themselves as someone who will work for (almost) free. This doesn’t set them up to meet clients that will respect and value their work. From where I’m standing, choosing the design competition route – particularly for something as important as your brand identity – does not say good things about your company. It's exploitive, arbitrary and a cheap-looking way to find the first and very important design solution.

It’s also worth pondering whether a crowd-sourced logo is truly what you want to be identified with for the next five, ten (or more) years.”

27/12/2018

Wishing everyone a LUMINOUS New Year ✨🕯🌟 #2019

26/10/2018

It was a pleasure to attend ’s Design Thinkers Conference yesterday. It reinvigorated my design batteries. It’s always good to be inspired and reminded why I do what I do. @ Sony Centre for the Performing Arts

14/07/2018

Still true.👆🏽

05/07/2018

The second post of my DESIGN PRIMER blog series is up. Why design now and not later?Here's an excerpt:

Many startup success stories today have often been co-founded by designers – Apple, Airbnb.com, Kickstarter, just to name a few. This means good design was inherent to what made them successful (this includes everything from their brand identity + branding, marketing and the product or service’s user experience). It's no coincidence that companies founded by designers have PRIORITIZED design. How does any company expect to compete in today's landscape if great design isn’t on your company’s list of priorities? Read the rest here: http://www.myturtleneck.com/blog/ (link in bio) .

15/06/2018

Introducing DESIGN PRIMER, a series of blog posts on www.my turtleneck.com/blog 🤓🚀👋🏼 It's been a minute since I've blogged! I've often asked about my design process and I’ve written a little bit about it. I will be sharing some of what I know and how I work in a series of blog posts here on my blog. The primary goal for sharing is to help small businesses, startups or organizations who may not have worked with a designer before identify the key pieces of information that you need to consider before a designer, like myself, can successfully develop a strong brand identity. I hope you will take away something valuable to help you begin building your brand, establish clear goals as well as maximize your time with your designer. I will do my best to demystify the design process and break it down into digestible chunks.

My first post is Logo vs Brand. The distinction. Here is an excerpt:

”It's defined by how people feel about your company. The emotional connection people have with brands like Apple is what gives them power. That power is built over time. Particularly in this age of social media, what gives shape to a brand is inextricably linked to the audience’s experience of it. The audience is vocal, for better or worse. A brand is an ever-evolving entity that requires trust from all who interact with it in order to thrive. Companies with the most loyal followers consider their brand design very carefully. It requires good management and consistency.” Read the rest here: http://www.myturtleneck.com/blog/ (link in bio)

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