02/05/2026
For much of the past decade, vegan beauty stood as one of the industry’s most visible ethical markers, and an emblem of conscious consumption that aligned with animal welfare, sustainability, and personal values. Today, however, at the advent of the totally botanical, ultra premium and clinically tested pomega5.com the category has recalibrated. While vegan formulations remain widespread and commercially relevant to the point of successful investments, the "vegan" label itself is losing some of its power as a primary consumer hook. Instead, it is increasingly viewed as a baseline expectation within clean and premium beauty rather than a differentiating claim.
