Soar Services, Inc.

04/14/2026

Meet the Therapist: Paula Goyke

Paula has been with Soar Services since 2024 and is based in the Ashland, WI office, also offering telehealth services.

Paula has experience working with individuals navigating trauma, anxiety, depression, attachment-related concerns, neurodivergence, and OCD, and she tailors her approach to support each person individually.

Paula works with children ages 5 and up utilizing play-based therapy in her fully equipped, research-informed playroom. She often connects with caregivers with the goal to better understand and support each child’s thoughts, emotions, behaviors, and life experiences, fostering growth in a safe, engaging, and nonjudgmental environment.

She also enjoys working with teenagers, creating a supportive space for self-exploration while helping them build skills to navigate life’s challenges with confidence.

In addition, Paula provides support services within the Ashland School District at both the elementary and high school levels.

With adults, Paula utilizes a person-centered approach, incorporating a range of talk therapy modalities to help process life experiences and reduce distress.

Across all populations, she integrates art therapy interventions, psychoeducation, CBT activities, and somatic techniques to promote lasting change. Her psychodynamic foundation is thoughtfully integrated with evidence-based approaches to meet each client’s unique needs.

Outside of the office, Paula enjoys playing roller derby, collecting stickers and tattoos, starting inspired projects, anything dinosaurs, snuggling her two tiny dogs, and cozy weekends at home with her family.

04/03/2026

Resources for those affected by the closing of Ruby’s Pantry:

Federal/State Programs:

WIC - Women, infant, children...
https://www.dhs.wisconsin.gov/wic/apply.htm

SNAP (FoodShare) - based on income level, apply through ACCESS Wisconsin site...
https://access.wi.gov/s/?language=en_US

Washburn County Food Pantry is open Thursdays 1-3p and Tuesdays 9-11a. They have an outside shelf, but their regular boxes of food might be a once per month rule.

Salem Lutheran in Shell Lake has a shelf in their vestibule that church members do their best to keep filled.

Here's the list of food pantries/shelves in our area:

https://www.fmpfoodbank.org/find_food/

Find food near you, including food pantries, Kid's Backpack Program, crisis outreach, resident food pantries, school food pantries, and pop-up food pantries.

04/02/2026

Meet the Therapist: Matt Meyer

Matt has 14 years of experience as a Marriage & Family Therapist and Licensed Professional Counselor. He has completed many trainings including Levels 1+2 Gottman training, EMDR Certification, Substance & Trauma in Marriage Training, and Interpersonal Neurobiology training.

His primary expertise is focused in trauma work, using a holistic, person-centered approach for ages 8+. Interventions include Narrative Therapy, CBT, DBT, EMDR, and Solution-Focused methods to best meet the needs of his clients.

When outside of the office, Matt enjoys Brazilian Jiu-Jitsu for self-care and has a history in professional fighting. Matt served in the U.S. Navy, and has visited 20 different countries.

Matt is located in the Shell Lake office, and provides school-based services in Webster, WI, along with telehealth services.

03/24/2026

Meet our Marriage & Family intern, Susan Cooke!

Susan has completed many certifications and trainings including Gottman Level 1 & 2 Trained, Expressive Arts Therapy training, a Play Therapy workshop, and an Emotionally Focused Therapy workshop

She primarily works with couples and families, though welcomes individuals of all ages. Working from an integrative approach, Susan best meets the needs of her clients with a person-first mindset.

Primary therapeutic approaches include Gottman method, Emotionally Focused Therapy, Narrative Therapy, Expressive Arts, and Play Therapy.

In her "off" time, Susan is an avid audiobook listener. Her favorite household chore is folding laundry, though she loves being outdoors and hikes year-round. She spends a lot of time paddle boarding and swimming in the summer as well.

Susan is located in the Hayward office, and accepts both in-person and telehealth clients.

03/11/2026

Wendy Muska has been a licensed therapist with Soar Services, Inc. for almost 25 years, and finds creative ways to serve the community outside of scheduled sessions. Most recently, she'll be serving on the Wellness Panel for Breathe Women's Conference 2026.

So honored to have Wendy Muska joining us.

A therapist with a strengths-based, encouraging approach, Wendy is passionate about helping people break free from unhealthy patterns and move toward meaningful, lasting change. Her heart is to walk alongside individuals and couples as they heal from trauma, navigate anxiety, and build healthier relationships. 🤍

The Wellness Panel
We’re changing things up this year! You’ll still be able to submit anonymous questions — but this time, they’ll be answered by Christian professionals: a psychiatrist, a functional medicine doctor, a therapist, and a pastor.

We’re going to get real.
This session is 18+

There will be a separate session for girls ages 12–17.

The link to submit your anonymous questions is in our bio!

03/04/2026

No matter your story, your struggles, or your season —you belong here.

03/02/2026

The first step is walking through the door. Start your journey today!

02/22/2026

Connect with one of our clinicians to learn how to free yourself of guilt and live more intentionally.

02/22/2026

Support Local! Locally owned small businesses help our community thrive. Today, let’s focus on one in particular!

Soar Services is located 600 E. County Hwy B Shell Lake, Wisconsin 54871 with 6 other locations. They offer personal, family, and other counseling services, available both in person and through secure telehealth video sessions. Soar Services accepts most insurance plans and often has openings to get you scheduled quickly.

Reyna at the front desk shared this about their work:
“It’s life-changing and completely confidential. Within a few appointments, you can see people smiling again.”

Therapy is nothing to be ashamed of. The compassionate team at Soar Services is dedicated to helping individuals and families navigate life’s challenges with care and understanding.

To meet the team or learn more, visit soarservices.com/our-team or call (715) 468-2841.