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Jairus Marketing

If you’re a MedTech innovator or healthcare professional struggling to reach your target decision-makers or ideal consumers, let’s talk.

As the rapidly-evolving healthcare industry continues to forge a highly complex and increasingly competitive sales process, Jairus steps in as an expert growth partner for companies looking to make their mark on the industry. At Jairus, we’re proud to be a part of something bigger than ourselves. We know that what we do directly impacts the lives of patients and providers worldwide. To us, it’s not just work — it’s the opportunity to expand access to life-changing and life-saving innovations to those facing limited options for their critical health needs. From introducing groundbreaking technology to driving patient connection and beyond, we recognize the responsibility we’ve been given and work purposefully each day to steward it well.

02/06/2025

Even if tariffs get rolled back, the fear is already slowing medical device sales.

Hospitals are more cautious than ever—and many are hesitating to invest in new technology. In our new blog, we break down what this means for marketers and how to adjust your message to meet the moment.

If your marketing doesn’t address cost predictability and operational value, it’s time to rethink it.

Read now: jairusmarketing.com/hcp-b2b/how-tariffs-are-reshaping-medical-device-marketing-and-what-to-do-about-it/

27/02/2025

Does trying to reach healthcare decision-makers feel like a clinical trial with endless waiting, uncertain outcomes, and wasted resources?

There's a better prescription for success.
As a platinum-tier HubSpot Certified Partner, we specialize in leveraging HubSpot's integrated marketing and sales capabilities. Our centralized data hub allows us to track prospects as they engage with your brand, providing enhanced visibility and accurate sales forecasting.

Ready to revolutionize your approach? Learn more: https://hubs.la/Q034YpYy0

25/02/2025

Ever wonder how top companies consistently nail their product launches? Our recent client case study reveals the Content + Strategy blueprint that drove in new revenue.

Want to learn the insider secrets of turning a medical device from concept to market leader? Check out our success story: https://hubs.la/Q034Yp0M0

20/02/2025

The Internet of Medical Things (IoMT) isn't just a trend - it's a $187.60 billion opportunity waiting to be seized.

But here's the catch: success isn't about having cutting-edge tech; it's about strategic omnichannel marketing that connects with healthcare providers and patients across every touchpoint:

• Brand development
• Websites & SEO
• Service line launches
• Content development

Ready to transform patient care and disrupt the healthcare landscape? Learn more:
https://hubs.la/Q034YpYs0

18/02/2025

Ever wonder how hospitals can flex their superhero muscles without burning out the entire staff? Spoiler alert: It's not about working harder; it's about working smarter. Digital solutions are the secret sidekick transforming healthcare–cutting costs and boosting patient volumes faster than you can say "efficient operations." Curious how we make magic happen?

Omnichannel digital marketing strategies. Our solutions include:

• Brand development
• Websites & SEO
• Service line launches
• Content development
• Public relations & more

Link: Learn more:
https://hubs.la/Q034YqWX0

13/02/2025

Ever wondered how medtech companies navigate the pre-approval marketing minefield? It's part strategy, part science, and 100% strategic relationship building.

Access our free, on-demand webinar and learn how to dance around regulatory lines while priming your customer pipeline: https://hubs.la/Q034YpQ50

11/02/2025

Ever felt like your groundbreaking medical technology deserves more than just FDA approval?

At Jairus, we see beyond regulatory milestones. We're passionate about transforming your medical innovations into market-leading solutions that directly improve patient outcomes and provider experiences.

Demand generation? Market share growth? We turn potential into performance. Learn more: https://hubs.la/Q034YpFK0

06/02/2025

Generic MedTech marketing doesn't just waste budget—it erases your competitive edge. In a market where personalization drives decisions, broad-brush strategies leave opportunities for your competitors to forge deeper connections with your ideal customers.

Precision-targeted campaigns can alleviate this by tailoring messages to meet the unique needs and preferences of specific customer segments, giving your MedTech company the RIO it deserves.

Learn more: https://hubs.la/Q034YqwC0

04/02/2025

In revenue cycle management, invisibility is indistinguishable from irrelevance. While competitors blur together, exceptional RCM solutions deserve exceptional visibility.

Let Jairus transform your expertise into market authority that healthcare leaders can't ignore.

• Craft a Unique Value Proposition
• Position Strategically in the Market
• Leverage Omnichannel Strategies for Engagement
• Optimize for SEO to Boost Visibility

Dive into the transformative strategies that we've successfully implemented to empower RCM companies in a fiercely competitive landscape.

Access Now: https://hubs.la/Q034YpFF0

30/01/2025

Reaching healthcare executives in the digital age requires a fresh approach.
Here's how to connect with decision-makers in the
MedTech space:

Healthcare executives are adapting their information-seeking habits:
• Reviewing clinical innovations between patient consultations
• Evaluating revenue cycle management (RCM) platforms during evening rounds
• Exploring new technologies on their own schedule

To effectively engage these busy professionals:
1. Embrace digital conversations: Move beyond traditional meeting-chasing tactics
2. Be present where they are: Optimize your digital presence for on-the-go access
3. Provide valuable content: Offer insights that fit into their demanding schedules
4. Leverage social media: Use platforms where executives are increasingly active

By orchestrating meaningful digital interactions, you can connect with healthcare decision-makers at the moments they're most receptive to new solutions.

Read the blog to learn how to engage them exactly when they're ready to listen:
https://jairusmarketing.com/hcp-b2b/life-science-marketing-harnessing-the-power-of-social-media-platforms/

28/01/2025

Unlock the power of data-driven MedTech marketing! 🔍📊

Just as clinical trials uncover vital patterns, your marketing data holds the key to breakthrough market adoption. But here's the real challenge: Are you diving deep enough?
Most teams only scratch the surface, missing out on the insights that truly predict purchasing behavior. It's time to go beyond basic metrics and uncover the game-changing insights that will supercharge your campaigns.

Ready to refine your strategy and effectively engage decision-makers? Discover the top 5 MedTech marketing metrics you should be tracking to stay ahead of the curve.

Read the blog:
https://jairusmarketing.com/hcp-b2b/breaking-down-digital-engagement-metrics-for-healthcare-decision-makers/

23/01/2025

Reaching decision-makers in the MedTech industry can be challenging, but let's break it down together! 🚀

At Jairus, we're all about cutting through the noise with innovative strategies that create real connections and deliver results that matter. Here's how we make it happen:

• Deep industry experience that drives results
• An omnichannel strategy that creates impact
• Pain point precision that resonates
• Content that converts
• Digital channel mastery that generates leads

Read the blog to explore the top 5 MedTech marketing metrics you should be tracking to effectively engage decision-makers :
https://jairusmarketing.com/hcp-b2b/breaking-down-digital-engagement-metrics-for-healthcare-decision-makers/

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5850 Mackind Avenue #181

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https://www.jairusmarketing.com/

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