04/01/2026
After a lot of deep reflection (and about 3 seconds of being cold), weāve decided to officially retire our cold plunges and transition fully to hot tubs. At Pure Life, weāre evolving past unnecessary adversity and stepping into a new era of comfort forward wellness.
Moving forward, all tubs will be set to a cozy 104Ā°, so you can experience recovery without any of the inconvenience of growth.
We know some of you were really into the whole āmental toughnessā thing, and we respect that. But we also believe true strength is recognizing when you simply donāt feel like being uncomfortable anymore.
