05/12/2025
I Found This Video from 3 Years Ago. The Message Is Even More True Today.
Why the “Room Service Lifestyle” wasn’t a phase—it was a prediction.
I was digging through my archives recently and found a video I shot three years ago.
I was driving down the 405 on a Saturday morning, heading to a client in Newport Beach. My kit was messier back then. My pricing was lower. I was still figuring out the logistics of working off the apps.
But listening to what I said in that car, I realized something:
Everything I predicted about this industry has come true.
Watching this footage was a reminder of why I left the salon in the first place, and why the mobile model is the only one I’ll ever bet on.
Here are the 3 timeless truths from that drive that still define my business today.
1. The “Room Service Lifestyle” is Non-Negotiable
In the video, I’m stuck in traffic, and I say:
“The room service lifestyle is not going away... People want the room service lifestyle. They are busy. They are successful. They want you to come to them.”
Three years later, this is even more accurate.
Back then, people thought mobile services were a pandemic anomaly. They weren’t.
We live in an Amazon Prime, Uber Eats, Peloton world. The “Haves” are paying for time. They don’t want to drive to a salon, find parking, and sit in a chair for three hours. They want the salon to appear in their living room.
If you are still waiting for clients to come to you, you are fighting against the current of the entire economy.
2. The Salon “Waiting Game” is Soul-Crushing
I talked about why I prefer being in my car, even in LA traffic, over being in a salon:
“I can’t stand sitting in a salon waiting for a client... watching me sit there bored out of my mind.”
This is the hidden cost of the salon life that nobody talks about. The boredom. The performative busyness.
In my car, I am the CEO. I listen to my podcasts. I eat my snacks. I have my own space.
Yes, traffic is a bitch. But the freedom of being alone in your “office” between clients? That is a pro that outweighs everything else.
3. The Need for a Collective
At the end of the video, I said something that gave me chills, because it is exactly what I am building right now with the Hair House Calls Academy:
“My hope is that a bunch of us get together and we collaborate... build each other up... We need to lead this new way of beauty.”
I knew back then that we couldn’t do this alone.
The apps want to commoditize us. The salons want to keep us on commission.
The only way we win is if we—the mobile artists—band together, refer clients to each other, and set the standard for the industry.
The Evolution
I’ve learned a lot since that car ride.
I’ve optimized my kit so I’m not hauling unnecessary junk. I’ve raised my prices so I’m not just “covering gas,” but making a premium profit. I’ve stopped relying on apps to fill my schedule.
But the core mission hasn’t changed.
Look good, feel good, do good.
If you are thinking about going mobile, don’t wait until you have it all figured out. I didn’t have it all figured out in that video. I just had a license, a car, and a belief that there was a better way to work.
And I was right.
Watch the full “Vintage” Vlog here:
https://youtu.be/pqYsCG1qmhk?si=hLzznrg1szjB6hMJ
Ready to join the movement I talked about 3 years ago?
Facebook Link: https://www.facebook.com/groups/1176905340529298
Academy Application: https://forms.gle/z7J9AEiL1YEebgCj7
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I had a smaller kit and cheaper prices, but the hustle was real.https://hairhousecalls.substack.com/p/how-it-started-my-first-year-as-a?utm_source=youtube
