Watercrest Senior Living Group

Watercrest Senior Living Group The principals have an impressive track record of leading the turnaround of underperforming assets and the stabilization of newly built communities.

Watercrest Senior Living communities are recognized for their luxury aesthetic, signature amenities, world-class care, and innovative memory care programming offering unparalleled service to seniors living with Alzheimer's and dementia. Watercrest Senior Living Group specializes in the development and operations of assisted living and memory care communities, market repositioning and advisory services. Partnering with a wide variety of stakeholders such as landowners, real estate developers, investors, financial institutions, and REITs, Watercrest Senior Living Group focuses on its core strengths, operations management of assisted living and memory care communities, and the development of servant leaders. With state-of-the-art information systems and key vendor partnerships, we are well-positioned to efficiently assimilate both existing assisted living and memory care communities and the next generation of senior living product.

01/30/2026

It is about walking in their shoes! ⭐

Being a Resident Lifestyle Director with Watercrest is a deeply personal commitment. It starts with listening and putting ourselves in the shoes of residents to understand what they need. We believe in honest communication, and we never make a promise we cannot deliver!

These dedicated servant leaders work every day to make sure our residents’ desires are heard and met. Every activity is tailored to them because bringing them joy is the goal that matters.

Happy to all our programming teams!

We are incredibly proud of Bobi Kruemberg, our Executive Director at Watercrest of St. Lucie West, on the publication of...
01/30/2026

We are incredibly proud of Bobi Kruemberg, our Executive Director at Watercrest of St. Lucie West, on the publication of her new book!

Designed as an easy-to-read daily devotional and workbook, Bobi's book explores the transformative power of servant leadership. She shares, "As a leader, you are living in a fishbowl... It is so important that we rid ourselves of any hypocrisy to be an authentic and trusted authority."

Bobi's book emphasizes that while systems are easy to manage, a leader's greatest resource is their people, something we agree with wholeheartedly at Watercrest!

Check it out here: https://a.co/d/2f9vY2C 📚✨

01/28/2026

wouldn’t be complete without spotlighting the kind of creativity that becomes community culture.

Meet Shelley Herrera, Resident Lifestyle Director of Sage Park Austin, with nearly 26 years of heart and pure follow-through. What started as a simple “donut drop” during COVID turned into an annual tradition our residents and families look forward to, week after week. Shelley even completed 100 weeks straight of costumes and Krispy Kreme Doughnuts without repeating a single costume- and made many of them herself!

That’s the Life Exhilarated experience in action: consistent, personal, and built on joy.

Join us in celebrating Shelley and every Activity Professional across the Watercrest family who brings ideas to life in ways that matter!

National Association of Activity Professionals (NAAP)

01/26/2026

is a chance to spotlight the people who turn “programming” into purpose!

Sheena Jeffries started with Watercrest in 2016 as a Memory Care Director and now serves on our Home Office team as Director of Resident & Family Experience. In this video, she shares the advice she gives to activity professionals and associates across our communities: speak up about your goals.

Let your peers and leaders know the path you want to take, because you have a crew that wants to help you grow, and Watercrest is committed to aligning opportunities with the future you’re working toward.

To every Activity Professional across Watercrest: thank you for the energy you bring to residents and families every day. We're excited to celebrate you this week! ⭐

Happy New Year from the entire Watercrest family! 🥂We rang in 2026 with style, laughter, and incredible memories across ...
01/09/2026

Happy New Year from the entire Watercrest family! 🥂

We rang in 2026 with style, laughter, and incredible memories across our communities. From the annual "Noon Year’s Eve" balloon drop and shrimp cocktails at Watercrest Myrtle Beach to a magical evening of surf-and-turf and bottomless champagne at Watercrest of St. Lucie West, the celebrations were spectacular, just as expected.

The fun didn't stop there! Watercrest Winter Park celebrated with Aloma Bowling and a visit from The King himself, while Watercrest Palm Beach Gardens started the year strong with music, dancing, and fellowship on January 1st. We wish everyone a joyful year ahead! 🎉✨

“It’s ok.” might be the most understated review of the year!At our community in Kerrville, Texas, Watercrest's Sage Park...
01/05/2026

“It’s ok.” might be the most understated review of the year!

At our community in Kerrville, Texas, Watercrest's Sage Park team recently introduced a new SMART Technologies Board as part of Live Exhilarated and Illuminate programming, and it instantly became the conversation starter. Like any new tech, it drew a crowd… plus a little hesitation.

Then one brave Sage Park Guadalupe resident stepped up, tapped the screen, and declared his official verdict: “It’s ok.”

But here’s the real review: he’s back at it every chance he gets!

This is what we love about Sheena Jeffries's programming: meaningful engagement that keeps curiosity alive and makes room for new experiences, together- whether we’re in a big city or a close-knit rural community.

It takes a village to create vibrant community, and we are so lucky to have incredible partners surrounding and supporti...
01/03/2026

It takes a village to create vibrant community, and we are so lucky to have incredible partners surrounding and supporting all Watercrest locations!

We want to send a shout-out to the organizations that brighten our days throughout the year, and especially during the holidays. A big thank you goes to partners like The Rotary International (The Rotary Club), Jupiter High School, Ocean Bay Middle School, Cub Scouts Pack 589, LifeCare Hospice, The Daughters of the American Revolution National Headquarters, and the many other groups who dedicate their time to us.

Whether it is weekly visits, holiday crafts, musical performances, or genuinely compassionate care, these partnerships enrich the lives of Watercrest residents in countless ways. Thank you for being part of our extended family! 🤝❤️

Tonight, we’re sharing something special: New Year’s messages straight from the leaders who know our communities best.Sw...
12/31/2025

Tonight, we’re sharing something special: New Year’s messages straight from the leaders who know our communities best.

Swipe through to hear from Executive Directors across Watercrest as they reflect on the year behind us and send their wishes for the year ahead. Their words capture what we’re most proud of: people-first care, teams who show up with heart, and communities built on trust.

To our residents, families, associates, and partners: thank you for being part of the Watercrest family. Wishing you a safe, joyful New Year’s Eve and a 2026 filled with good health and meaningful moments!

What a spectacular season of giving! We are incredibly proud to share that all of our communities participated in our an...
12/20/2025

What a spectacular season of giving! We are incredibly proud to share that all of our communities participated in our annual Festival of Wreaths events. 🥂🎄

Across the Watercrest family, guests were treated to elegant touches like cranberry champagne cocktails and roast lamb dinners while enjoying live musical performances. We even had visits from Santa and Mrs. Claus to pose for photos near our festive trees.

Most importantly, the beautiful wreaths donated by our partners were auctioned off to support Wreaths Across America. Thank you to everyone who attended and donated to help us honor our nation's veterans!

At Watercrest, we understand that connection knows no age. ❤️Across our communities, we are witnessing the incredible ma...
12/16/2025

At Watercrest, we understand that connection knows no age. ❤️

Across our communities, we are witnessing the incredible magic that happens when we bring generations together! At Sage Park Austin, our residents cherish their monthly visits to read with local students, fostering a love for storytelling and mentorship.

Meanwhile, at Pelican Landing Assisted Living and Memory Care, residents shared an afternoon with the special needs class from Wabasso School! The day's schedule was packed with crafts and carols, plus genuine friendship that touched everyone's hearts.

And throughout this holiday season, halls across Watercrest communities have been filled with music thanks to the many student choirs and youth groups visiting to sing and play for our residents. These moments of shared joy remind us of the importance behind , and we're so proud to incorporate it into Live Exhilarated programming.

Today, we’re celebrating and the incredible sales superheroes who represent our communities each day! ⭐️To these serva...
12/12/2025

Today, we’re celebrating and the incredible sales superheroes who represent our communities each day! ⭐️

To these servant leaders, you do so much more than sell, building trust and guiding families with care and heart. The dedication and passion of our Community Relations Directors and Executive Directors is truly appreciated, and we're grateful for each of you.

Join us in celebrating our sales superheroes!

12/09/2025

Some careers start with a resume. Colby’s started with a bingo card!

We’re honored to spotlight Colby Johle, Executive Director at Sage Park Guadalupe and Regional Director of Operations for Watercrest's Sage Park communities in Texas.

Colby’s path into senior living started almost by accident (like how so many do!), bringing dinner to his wife at work and staying to play bingo. Night after night, he found himself listening to stories, and those conversations changed his perspective.

Today, that same humility and respect for each person’s story guide how Colby leads residents, families, and associates. His operational excellence and heart for older adults are a driving force behind the culture and performance of our Texas communities!

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