For The Love Of Cups

For The Love Of Cups Everyone deserves to be supported and benefit from early detection. Roughly 50% of women over 40 have dense breasts and most don't know it.

FOR THE LOVE OF CUPS is a non profit 501c3 nonprofit organization ending disparities in breast cancer outcomes to improve and extend the quality of life for all survivors. Since the Covid-19 Pandemic began resources and support have been increasingly more difficult to access, especially for women facing breast cancer. Additionally, more women are delaying their routine screening appointments resulting in delayed access to care. Mammogram alone is not enough to detect breast cancer in women with dense breasts. There is no national standard requiring physicians to notify a woman of her breast density nor the follow up ultrasound screening required to more accurately determine her results. We empower women with the tools and resources they need to learn more about their risk factors and receive reliable screening methods. For women who have been diagnosed with breast cancer we offer support groups to help you through your journey. Please connect with us and we will send you the information. In order to truly make an impact to not only save lives but to improve the quality of life of breast cancer fighters and survivors Lisa formed For The Love Of Cups. Love is behind everything that Lisa believes in, it is her driving force. Inspired by her mom and motivated by her daughters she has made 4TLC her mission, to beat cancer so her daughters won't have to. Please join in and support this movement.

02/06/2026

Launching the first of its kind research program to eliminate the delay of care and many barriers women face when diagnosed with dense breast tissue because, we believe that everyone deserves the benefit of early breast cancer detection.

The Clear Pathways Program (part 1) is getting right to the heart of the matter and heading straight into local communities to bridge this gap with a series of experiential wellness events and listening to women.

First up is Seattle! If you’d like to know more and invite us into your community or wellness center please reach out.

Together with our partners and we will:

🤌 Put resources directly into the hands of women to understand their mammogram, breast density type and navigate next steps
🤌 Work with local communities to eliminate the barriers and delays to adjunct screening access and care
🤌 Work with local organizations to provide resources specific to the needs of women facing barriers and delays to care
🤌 Provide additional resources to streamline communication between breast health centers and patients

What happens after a mammogram appointment is critical to ensuring that all women have been screened appropriately for her breast density type.

Most disparities in breast cancer outcomes don’t happen during treatment. One glaring disparity happens before and during a patient’s mammogram appointment, affecting the up to 50% of women with dense breast tissue, which is further compounded by access.

Leaving many women without the necessary information and resources they need for next steps if they have dense breast tissue. Even when they are notified of their breast density status it often doesn’t effectively communicate the critical need for adjunct screening, nor does it provide streamlined access to the breast ultrasound or breast MRI to adequately screen for breast cancer.

Far too many patients are being denied the opportunity of an accurate screening and possibly the benefits of an early breast cancer diagnosis because of this delay in care.

Join our team, learn more and donate. Links in bio.

In our breast cancer survivorship community we always say it’s a club we didn’t ask to join and also don’t recommend, bu...
02/04/2026

In our breast cancer survivorship community we always say it’s a club we didn’t ask to join and also don’t recommend, but if you do have to join us you’ll be met with a sisterhood like no other.

I’m humbled by the work ahead of us this year and also I’m incredibly grateful that I get to do it. The people that have become a part of my life because of my personal journey with breast cancer and the work I do in the nonprofit world and in women’s health space have been the most wonderful surprise and gift to come from this experience.

Today is a really important day. It’s a day we honor and celebrate the people improving cancer outcomes and the people we love facing cancer. As such it’s the first major fundraising day of 2026 for Cancer Nonprofits and it’s critical for sharing our work, our mission and making it possible for us to have an impact in the year a head.
 
Today we hope that you can help us reach our goal of $5,000 to help us fulfill that mission. Once you’ve made your contribution please share this with your network or better yet invite your organization to match the donations made!

Make a Donation: links in bio

At For The Love Of Cups we believe everyone deserves the benefits of early detection. Which is why we’re so excited to be launching The Clear Pathways Program to eliminate the barriers and gaps in care that stand in the way of women with dense breast tissue receiving the adjunct screening breast ultrasound or breast MRI that they need and deserve.

Join us: see link in bio for more ways to be involved.

If you’re feeling like you need some good news or want to do something meaningful in the world that will actually serve ...
02/04/2026

If you’re feeling like you need some good news or want to do something meaningful in the world that will actually serve a higher purpose and benefit your community today or tomorrow, World Cancer Day, we have options!! Lot’s of them and I can’t tell you how good it feels to be part of something so special right, working directly with really wonderful people.

We are so close to officially launching our new program baby and I am amazed by the people that have already stepped in to offer the expertise and their support (full introductions coming soon)!! They are truly the best of the best in their respective fields and I feel incredibly blessed to have them on our team. Here’s a bit more about where we’re at and what we’re up to... and how you can join us!

At For The Love Of Cups we believe everyone deserves the benefits of early detection. Which is why we’re so excited to be launching The Clear Pathways Program to eliminate the barriers and gaps in care that stand in the way of women with dense breast tissue receiving the adjunct screening breast ultrasound or breast MRI that they need and deserve.

The Clear Pathways Program is conducting the first of its kind research program to:

🤌 Put resources directly into the hands of women to understand their mammogram, breast density type and navigate next steps
🤌 Work with local communities to eliminate the barriers to adjunct screening access and care
🤌 Work with local organizations to provide resources specific to the needs of women facing barriers to care
🤌 Provide additional resources to streamline communication between breast health centers and patients

Make a donation today using our link in bio to help us reach our goal of $5k today!

Become a Regional Ambassador
Join our Task Force
Become an advisory Board Member

Subscribe to our YouTube Channel.

Comment below if you need info and links sent directly to you.

xo

Lisa

It’s Giving Tuesday, so today we’d love to share more about how far we’ve come this year to celebrate this day with you....
12/02/2025

It’s Giving Tuesday, so today we’d love to share more about how far we’ve come this year to celebrate this day with you. We launched an entirely new ground breaking program that will transform the way women are screened for breast cancer. The Clear Pathways Program, it’s gained an incredible amount of momentum in a very short amount of time, which validates how much it’s needed.


If you can, please donate to reach our Giving Tuesday Goal of $5,000
Giving Tuesday Donation: https://givebutter.com/uhbcL0
$5, $25, or $500 link in bio.

📣 We formed new partnerships with The Breast Cancer Early Detection Coalition, Women’s Health Advocates and Wilson, Sonsini.

📣 We hosted the first ever Clear Pathways Walk.

📣 We launched 10 episodes of our new educational series Clear Voices Of Hope on YouTube.

📣 Welcomed two new leaders into our organization to further our mission, Julee Winterbourne, Director of Community Engagement and Lars Boe, Development

📣 Most importantly we’ve reached thousands of women and empowered them with more advocacy tools at their mammogram appointments to get the care and certainty they deserve.

Its’ truly incredible the difference one small action can make!

We’re incredibly grateful for you, your encouragement and your support.

Thank you for being on this journey with us!

For The Love Of Cups Team

Comment below and we will send the link directly to you.

It's Giving Tuesday, so today we'd love to share more about how far we've come this year to celebrate this day with you....
12/02/2025

It's Giving Tuesday, so today we'd love to share more about how far we've come this year to celebrate this day with you. We launched an entirely new ground breaking program that will transform the way women are screened for breast cancer. The Clear Pathways Program, it's gained an incredible amount of momentum in a very short amount of time, which validates how much it's needed.


If you can, please donate to reach our Giving Tuesday Goal of $5,000
Giving Tuesday Donation: https://givebutter.com/uhbcL0
$5, $25, or $500

📣 We formed new partnerships with The Breast Cancer Early Detection Coalition, Women's Health Advocates and Wilson, Sonsini.

📣 We hosted the first ever Clear Pathways Walk.

📣 We launched 10 episodes of our new educational series Clear Voices Of Hope on YouTube.

📣 Welcomed two new leaders into our organization to further our mission, Julee Winterbourne, Director of Community Engagement and Lars Boe, Development

📣 Most importantly we've reached thousands of women and empowered them with more advocacy tools at their mammogram appointments to get the care and certainty they deserve.

Its' truly incredible the difference one small action can make!

We're incredibly grateful for you, your encouragement and your support.

Thank you for being on this journey with us!

For The Love Of Cups Team

Since Giving Tuesday is just 10 days away, we wanted to drop in with a Top Ten List of own and remind you that there’s m...
11/21/2025

Since Giving Tuesday is just 10 days away, we wanted to drop in with a Top Ten List of own and remind you that there’s more than one way to give. Here’s how you can support the work we do (and other orgs do) to serve and reach more women to have access to the care that they deserve.

Choose one... or all :) and let us know below!

Its’ truly incredible the difference one small action can make! Respond with the step you’ll take below and let us know which one you chose!

We’re incredibly grateful for you, your encouragement and your support.

Thank you for being on this journey with us!

For The Love Of Cups Team

If you’d like a link sent directly to you just drop the request below. DM for more info to get on our team!

Why wait til Giving Tuesday when we have the whole month of November to be grateful? Our end of year goals are ambitious...
11/07/2025

Why wait til Giving Tuesday when we have the whole month of November to be grateful? Our end of year goals are ambitious and we are so honored to have your support!

Together we are clearing pathways for everyone to receive the benefits of early breast cancer detection. Please consider using the link below to make your donation today.

By For the Love of Cups

Getting to meet and interview the most incredible women is absolutely one of my greatest honors. I have long said these ...
10/07/2025

Getting to meet and interview the most incredible women is absolutely one of my greatest honors. I have long said these are the stories and women we should be celebrating every day, we have so much to learn from them. I’m so grateful to have you on the show Teyonna!

Translating pain into purpose, Teyonna Bowman founded Pausitive Outlook, a platform dedicated to early detection, menopause awareness, and uplifting young survivors. Discover how she’s built community, hosts empowering events, and shares essential resources for others on the path.

Tune in to the full episode For The Love Of Cups YouTube Channel for The Clear Pathways Program here: https://lnkd.in/g8bDfy85

And anywhere you listen to podcasts on with .evoke The Sacred Purpose Podcast Episode 43:

iTunes: https://lnkd.in/gNMqCKud

Spotify: https://lnkd.in/gMdGAQsY

Women’s Health Advocates
Breast Cancer Early Detection Coalition

Comment below to have the link sent directly to you.

Breast Cancer Awareness Month begins tomorrow. For breast cancer patients and survivors this brings out a real mix of em...
09/30/2025

Breast Cancer Awareness Month begins tomorrow. For breast cancer patients and survivors this brings out a real mix of emotions, but ultimately we want to spare others from the pain we’ve been through so education and fundraising is important and we want to do our part in any way we can.

My goal has always been to pour extra love into my breast cancer community during the month of October, because we need a place to truly connect and be supported. This month I’m giving patients, survivors advocates AND caregivers this opportunity too. I’ll be sharing more on this very soon so stay tuned!
 
Today, we’re seeking individual donations of $25, $100 up to $5,000 to continue this momentum and meet our end of year goals. While many corporate sponsors are planning donations for 2026, we found that individuals prefer to make their donations toward the end of the year.

Make a Donation:

I know not everyone can make it to The Clear Pathways Walk on October 12th. However, I want to assure you that there’s more ways to show your support and be part of this community, especially now!

Follow along to stay informed.

With love, Lisa

For The Love Of Cups
The Clear Pathways Program
advocates
Breast Cancer Early Detection Coalition

🎀

A young adult breast cancer survivor and passionate advocate, Ashley Libby Diaz, PT, MBA joins Clear Voices Of Hope for ...
09/29/2025

A young adult breast cancer survivor and passionate advocate, Ashley Libby Diaz, PT, MBA joins Clear Voices Of Hope for The Clear Pathways Program powered by For The Love Of Cups to share her powerful journey from diagnosis at age 36 to thriving over a decade later with our host CEO & Founder, Lisa Malia Norman.

Ashley opens up about the unusual circumstances that led to discovering her cancer, the challenges of navigating dense breast tissue and the limitations of early screening, and the emotional impact of her extensive family cancer history. She discusses her decision-making process around treatment, the importance of self-advocacy and regular self-examination, and the support team that carried her through recovery.

Tune in for the full series and more episodes:

Despite being years younger than the typical screening age of 40, Ashley’s persistence made all the difference. Her journey illustrates just how vital self-awareness is: “If something doesn’t feel right, if there are changes…paying attention really matters,” she shares.

Bay Area Friends! - October Breast Cancer Walk! - Community event opportunity!!! The Clear Pathways Program WalkMy Nonpr...
09/11/2025

Bay Area Friends! - October Breast Cancer Walk! - Community event opportunity!!! The Clear Pathways Program Walk

My Nonprofit Org is hosting a walk at the Lafayette Reservoir in October. We’re walking to end the disparities in breast cancer outcomes and would love for you to join us!

There’s several ways to get involved and join in the movement!

HOW TO JOIN US:
Create a team for your company
Donate to the swag
Sponsor a table at the event
or join an existing team!
Invite all your people!

IN KIND DONATIONS:
Trail snacks, protein bars, cookies etc.
Water bottles
Skincare
Pens
Visors
etc.

VOLUNTEERS NEEDED:
Do your kids need volunteer hours?
This could be a great chance for them to fill them!
Setting up
Cleaning up
Water station
Checkin/ Welcome

OTHER ITEMS:
Event rental supplies, tables, pop ups, chairs.
Sound equipment, speaker, mic
MC for event

The Clear Pathways Walk
October 12, 2025
Lafayette Reservoir
9:00AM - 12:00 Noon

Create or join a team here: https://lnkd.in/gxu9rjPG

Let’s make this a community event to remember! Comment below and share this event with anyone you think can join or support us.

advocates

Address

PO Box 3314
Walnut Creek, CA
94598

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