17/09/2025
UX is not magic—it’s methodology.
According to Forrester, every $1 invested in UX brings a return of up to $100. That’s not magic—it’s the power of research, testing, and design thinking.
🔹 Example: When Spotify redesigned its navigation based on user behavior data, completion rates for finding playlists increased significantly.
🔹 Data shows: 70% of online businesses fail due to bad usability (UXCam report).
So, the next time you enjoy a seamless experience, remember: it’s not a trick. It’s a process.