02/10/2025
“Super Bowl, Zero Proof: A First for Me & the Host!”
Yesterday, for the first time in my life (yes, over four decades of ‘tradition’), I watched the Super Bowl completely alcohol-free—and so did the host of the party! No judgment for those still enjoying their game-day drinks, but let’s be real: the avalanche of health info on alcohol—like Huberman’s deep dive calling it straight-up poison—is starting to shift the tides.
Turns out, we’re not alone. Non-alcoholic drink sales are booming (up 26% last year), and Gallup says more Americans than ever are skipping booze altogether. Even the Super Bowl had a non-alcoholic beer commercial this year!
So, was it weird? A little. Did I miss anything? Not really. (Well, maybe just the post-game headache.) If you’ve been thinking about giving it a shot, you might be surprised at how much more fun you actually remember the next day. Anyone else ditch the drinks this year?
