11/19/2025
🌵 IMPORTANT SEDONA’S ANNOUNCEMENT — PLEASE READ 🌵
As a business owner, I’m learning that I need to keep clients in the loop, accept accountability, correct errors I allowed to continue for too long, and make sure clients are receiving the level of service Sedona’s is known for — while also making sure my staff and I are cared for, because we are the working class too.
With that said, I know the booking situation has been more than troublesome the last 60 days. As the business scaled, things were thrown at me fast, and I was problem-solving in real time. There comes a point where you have to admit the flow is not working anymore.
As much as I’ve loved seeing Sedona’s grow, I was also watching what I worked so hard to build begin to lose its heartbeat. Long-time clients who have been with me for years could not get appointments. Sales flooded the system with new clients. Miscommunication increased. Booking errors increased. Pricing models were inaccurate.
All of these factors led to a very large and immediate change — because I am not willing to let the core of Sedona’s be damaged.
This will always be the spa the clients built. Even though I am the “boss,” it is all of you who put food on my table.
Your feedback, your honesty, and your opinions DO matter. They are heard. And they WILL shape policy and procedures moving forward. No text, no review, no voicemail, and no conversation was ignored. This has been a tough month, and I had to make decisions that were not easy — and honestly heartbreaking — but necessary to protect the reputation and standards I built this business on.
Effective tonight, with no delay — NOVEMBER 18, 2025
✨ 1. Staff Changes
Sedona’s has intentionally reduced staff to ensure more personalized, high-quality visits. A smaller, stronger team is now in effect.
✨ 2. Spa Hours
9:30 AM – 7:00 PM
✨ 3. Float Tanks
Float tank availability is being scaled back but will remain open.
✨ 4. Return to Our Foundation
Massage has always been the heart of this spa. That focus is being restored immediately.
✨ 5. Bird Is No Longer Accepting New Clients
This is nonnegotiable.
This protects the quality for the clients who built this business.
✨ 6. Sherri Is Accepting New Clients
Our second therapist has incredible reviews and a mixture of days, evenings, and weekends to ensure the working class continues to have availability — which has always been our mission.
✨ 7. Online Booking Required
This prevents:
• Double bookings
• Scheduling errors
• Payment disputes
✨ 8. Couples Sessions Removed
Coordinating four schedules (2 staff + 2 guests) has been consistently problematic. Sedona’s will no longer commit to couple’s sessions.
✨ 9. Payment Policy Updated
All appointments must be paid in full at the time of booking.
This change is firm and will not be reversed.
Unfortunately, too many clients did not pay for services rendered, disputed credit card charges, or booked unauthentic appointments requesting inappropriate/illegal services that put staff in uncomfortable situations. This policy protects the business, the team, and legitimate clients.
A Return to the Original Sedona’s
Sedona’s is still a small business. Scaling gave me numbers — but it came at a cost:
• Increased on-site demand
• Appointment quality slipping
• Booking chaos
• Losing personal connection with long-time clients
• Watching the spa shift into something I didn’t recognize
Tonight, I started CPR on what I built.
I know some clients have a sour taste in their mouth. I know some left disappointed. I’ve heard everything — the whispers included. And I want to be clear: there comes a point where the money is not worth it.
Scaling was never meant to sacrifice the heart of this place.
My New Schedule
After nearly five years in this industry:
• I will no longer be working Fridays, Saturdays, or Sundays.
• Evenings are now limited to Massage-For-A-Year clients and Black Card members.
My team will still offer evenings and weekends to serve the working class — that part remains unchanged.
Yes, I’m aware Sedona’s is one of the only spas in the area open evenings and weekends. That is exactly why I feel confident that the pricing structure is justified. I cannot make everyone happy — but I can prioritize my family, my staff, and the clients who keep this business alive.
Thank you for understanding and for allowing me to correct what was being destroyed.
Sedona’s is returning to its foundation — consistency, quality, and the experience you deserve.
— Bird