17/12/2025
🎙️ WATCH: Buyers vs Suppliers: The Real Conversation
Things Get Heated 🔥at W3Spa North America
Recorded on-site at W3Spa North America at Four Seasons Westlake Village, this inaugural episode brings Buyers and Suppliers to the same table — no scripts, no slides, and no dodging the hard questions. Moderated by Grow Well educator Lisa Starr, the conversation gets honest, opinionated, and at moments, a little heated in the best way.
We’re kicking off our very first W3Podcast, with something we don’t see nearly enough in the spa and wellness industry: an unfiltered, live buyer–supplier debate.
Representing the BUYER Side:
*Kelleye Haberern Martin, Executive Spa Director, The Houstonian Hotel, Club & Spa.
*Amy Arruda Williams, Director of Spa Operations, The Breakers Palm Beach.
Representing the SUPPLIER Side:
*Michael Q. Pugliese, LE, CEO, Circadia
*Katlyn Hatcher Senior Spa Channel Director, Americas, Natura Bissé
Together, they dig into the real friction points, misaligned expectations, and opportunities that define buyer–supplier relationships today — and what actually needs to change if partnerships are going to work better on both sides.
A must-watch. As the busy trade show season ends, the real conversations begin.
Key topics included:
*Why forecasting and communication are the backbone of strong partnerships.
*How suppliers and buyers can better plan seasonal promotions.
*The realities of training digital vs. on-site, and what truly works.
*How brand differentiation actually influences buyer decisions.
*What suppliers wish buyers understood about inventory and logistics.
*Why buyers need advance communication on promos, GWPs, and product transitions.
*How to navigate minimum order requirements and realistic expectations.
*What an ideal supplier–buyer relationship looks like from both sides.
If you’ve ever thought “we need to talk about this, but no one says it out loud,” this episode is for you. 👉 Listen now and join the conversation.
https://youtu.be/SFd1ywyVPNY?si=b5SeLhhkzf2orGJQ