Naturally New York (2026)

21/02/2026

Meet , Founder of and the 2025 Grand Prize Winner of The Next Fairway Find Pitch Competition with Naturally New York. We are so excited to celebrate her incredible growth.

Grace shares that after winning The Next Fairway Find last year, Date Smarter experienced a major turning point, growing from 20 retail locations to hundreds nationwide. The win not only accelerated their retail expansion, but also gave Grace the confidence to fully commit to scaling her business.

Applications for this year’s The Next Fairway Find Pitch Competition have been extended to Monday, February 23rd at 5pm ET. Apply for the opportunity to pitch live and compete for a $12,000 prize package value. Apply at the link in bio!

20/02/2026

Celebrating our community members in recognition of Black History Month!

Naturally New York is proud to highlight these incredible black-owned businesses. Take a moment to discover these founders, their innovative products, and their inspiring stories:

Della”s Exotic Pepper Sauces

We’re honored to have them as part of the Naturally New York community!

17/02/2026

Partner Spotlight!

Meet Emily Steele, CEO & Co-Founder of Hummingbirds is the Presenting Partner of the ‘In The Sauce’ podcast relaunch with Naturally New York, and we are so excited to have them on board.

Emily shares why partnering with Naturally New York was a natural fit as ‘In The Sauce’ relaunched. With many podcast guests being brands they wanted to build relationships with, it created a meaningful opportunity to connect with founders, marketers, and innovators across the CPG ecosystem. We are so grateful to partner with Hummingbirds and collaborate with their team.

Hummingbirds is the leading platform for activating everyday creators to drive authentic, in-store visibility and retail momentum for CPG brands. Built for modern retail marketing, Hummingbirds connects brands with real shoppers in the exact cities and retailers where they need awareness, trust, and trial.

To learn more about Hummingbirds—

10/02/2026

Two exciting pitch opportunities are coming up very soon exclusively for Naturally New York brand members and we cannot wait to see our community take the stage! 👀

🛒 First up, we are teaming up with Market for the fourth annual Next Fairway Find Pitch Competition. This is your chance to pitch directly to Fairway’s leadership and buyer panel and compete for a $12,000 prize package, including a $2,000 cash prize, in store placement, off shelf displays, and marketing and distributor support.

🗓 Apply by Friday, February 20 📍Pitch Event: Wednesday, March 18 at Fairway Upper West Side Submit Application at the link in bio!

🌿 Applications are also LIVE for the Naturally Rising Conscious Business Pitch Compteition - our premier event spotlighting emerging, purpose driven brands. Founders will have the opportunity to pitch in front of industry leaders, gain meaningful exposure, and compete for a prize package designed to help accelerate their growth, with the chance to advance to the national stage at Newtopia Now.

🗓 Apply by Friday, March 20 📍NYC Pitch Event: TBA Submit Application at the link in bio!

Whether you are retail ready or just building momentum, these are incredible opportunities to get in front of buyers and industry leaders and an amazing way to accelerate your growth. Best of luck to all the applicants!

09/02/2026

East Meets Expo West Happy Hour is back and bringing the East Coast energy to Anaheim. ☀️  Join Naturally New York and Naturally New England as our communities come together ahead of Expo West to connect with founders, partners, and peers from across the East Coast CPG community.

📍 Anaheim Convention Center, Katella Terrace (Level 2) 📅 Tuesday, March 3rd 🕓 4:00-6:00 PM PST

We’re thrilled to also showcase Backyard Brands from Naturally New England & Naturally New York members. If you are interested in participating, please complete the application form on our registration page.

Expo West badge and RSVP required for entry. Good Vibes included.
 RSVP at the link in bio!

30/01/2026

Naturally Network’s Expo West Prep Series kicks off on February 11th!

This four part series is designed to help brands show up to Expo West prepared, confident, and ready to turn conversations into real opportunity.

Session lineup:
    •    Wednesday February 11th, 1-2pm ET | Virtual
Expo Best Practices: How to Show Up Strong
How to confidently present your brand, make a strong first impression, and avoid common show floor pitfalls.

    •     Wednesday February 18th 1-2pm ET | Virtual
Talking to Retailers: The Retail Success Playbook
What retailers actually want from emerging brands, how to communicate effectively, and how to follow up for long term impact. Featuring insights from Whole Foods Market, NIQ, The Fresh Market, and more.

    •    Wednesday February 25th 1-2pm ET | Virtual
Maximizing ROI: Lead Tracking, Follow Up & Post Show Strategy
What to track, how to follow up strategically, and how to turn Expo West conversations into real next steps.

    •    Wednesday March 4th 8-10am PT | In Person @ Hilton Anaheim
Retail Success Breakfast at Expo West
Connect with fellow attendees, speakers, and special guests during Expo West.

Whether this is your first Expo West or you are looking to sharpen your strategy, this series is built to help you make the most of it.

Register at the link in bio!

29/01/2026

Since launching our Later Stage Scaling Series with JPG we’ve been energized by the depth and honesty of the conversations in the room.

Piloted by NNY Board Member Kara Rubin, the series brings together later-stage brands doing $10M+ in revenue for candid, operator-to-operator conversations about the real challenges of scaling. The focus is on what actually matters at this stage of growth.

We kicked off 2026 with a discussion on how brands are choosing AI tools, hearing directly from operators and AI platform representatives about what is truly useful versus what is just noise.

On Wednesday, February 11th, the series will dive into PR, focusing on clarifying your target, refining your story for different audiences, and choosing the right mix of PR levers as you grow.

On Wednesday, March 18th, we will explore vertical integration, unpacking when it makes sense to bring production in-house and how to weigh the operational and financial trade-offs.

These sessions are invite-only. If you are interested in being considered, please visit our Upcoming Events page on our website to fill out the interest form, and our team will be in touch.

Really excited for what’s ahead.

27/01/2026

Big news founders… Naturally New York is teaming up with to present its fourth annual ‘Next Fairway Find’ pitch competition! 🛒

This is your chance to put your brand in front of one of New York City’s most iconic grocery retailers and pitch to Fairway’s leadership and buyer panel.

Apply by Friday, February 20th for the opportunity to pitch live and compete for a $12,000 prize package value, including:

-NEW - $2,000 Cash Prize
-Store placement at 4 Fairway Locations (plus 3 gourmet garage & 16 shoprite stores where applicable),
-Off-shelf display placement for 1 month
-Marketing & distributor support

The Next Fairway Find Pitch Day will take place on Wednesday, March 18th from 12-3 pm at Fairway’s supermarket on the Upper West Side (74th & Broadway) at the second floor cafe.

Brands selected will be notified on Wednesday, February 25th.

Apply at the link in bio!

retailready fairway buyers

22/01/2026

Naturally New York is excited to support the BeyondCPG Track 6 Showcase.

BeyondCPG’s Track 6 Showcase brings together founders, operators, buyers, distributors, and investors for an intimate evening focused on real connection and real growth. Six retail ready brands will pitch live, followed by high value networking with leaders actively building and backing early stage consumer brands.

Track 6 marks the culmination of BeyondCPG’s highly curated cohort, designed to prioritize founder visibility and meaningful connection across the CPG ecosystem.

🗓 Tuesday, February 3rd
⏰ 5:30–9:30 PM 📍Home Studios Inc. (Suite 301)

RSVP at the link in bio!

19/01/2026

Join us on Thursday for an Info Session on Naturally Rising: The Conscious Business Pitch Competition. Learn about the program’s goals, application process, and how Naturally Rising supports retail readiness and impact driven growth.

🗓 Thursday, January 22
🕐 1:00 PM to 2:00 PM CT

Naturally Rising is Naturally Network’s premier competition for emerging, purpose driven brands
in the natural products industry.

👉 Learn more and apply via the link in our bio

15/01/2026

Starting the year with brands that prioritize feeling good. This January, we’re spotlighting wellness brands helping our community reset, refocus, and feel their best.

Hear from the incredible brand founders from -

We are proud to support founders building better-for-you products from the ground up.

founders

05/01/2026

📣 NATURALLY RISING APPLICATIONS ARE OPEN 📣

Naturally Rising is designed to spotlight emerging, purpose driven CPG brands and the founders building the future of conscious consumer products.

Selected brands will have the opportunity to pitch in front of industry leaders, gain meaningful exposure, and compete for the ultimate prize package of cash and services - with the chance to claim the national title at Newtopia Now!

*** NNY Application Deadline is Friday, March 20th ***

Apply now or register for our info session on Thursday, January 22nd to learn more via the links in bio.

founders emergingbrands sustainability consciousbusiness

Naturally New York