20/12/2025
Somewhere between deadlines, responsibilities, and expectations - we stop listening.
As adults, we become efficient, productive, and dependable.
But in the process, we lose one of the most powerful creative tools we ever had: awareness.
The truth is, creativity doesnât disappear, it gets drowned out by noise.
By busyness. By overthinking. By the constant chase to deliver more, faster.
Iâve realized that the more I fill my days with doing, the less space I leave for noticing, and thatâs where creativity truly begins.
When was the last time you really noticed something?
The way light hits a wall. The sound of the wind. The stillness before a new idea appears.
Those small âhappy accidentsâ are happening all the time, but we miss them.
As Duncan Bruce reminds us, the key to unlocking creativity isnât doing more.
Itâs listening more deeply - to ourselves, to others, to the world around us.
Listen to the full episode with Duncan Bruce.