17/11/2025
https://youtu.be/uVZSkyrduZM
I just uploaded a new video I filmed here in Japan, and I thought you’d enjoy a behind-the-scenes look at what I’ve been up to the last couple of weeks.
Yes, there have been bullet trains, ninja trail runs, and enough jet lag to last a lifetime — but the real reason I’m here is much deeper than that.
Why Japan? Why now?
A huge part of creating science-based wellness products isn’t just reading research papers — it’s building real relationships with the people behind the ingredients.
In this video, I walk you through:
* Why relationships matter so much in this industry (more than most people realize)
* What happened at the world’s biggest ingredient expo in Las Vegas
* Why Zenith is the first product to ever use several groundbreaking ingredients
* My visit to the companies behind Venetron, Suntheanine, and the unique asparagus extract going into our next product
* And yes… the story behind the 50-kilometer ninja ultramarathon I somehow got talked into running
This trip has been about strengthening decades-long partnerships, seeing the science firsthand, and making sure every ingredient we use at 3 Waves is the exact version that’s been validated in clinical trials — not the cheap shortcuts so many companies rely on.
Whether you’re curious about ingredient sourcing, love a good travel story, or just want to see what it looks like when science meets adventure… this one’s a fun watch.
Thanks for being part of this journey with me.�
More updates soon!
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