24/10/2021
As per statistics, about 60% of Indians cannot afford to buy their daily medicines. The reason is the high prices which are absolutely unnecessary in the Indian pharmaceutical market. About 85-90% of the medicines in the market are generic. The customer has to pay for high costs of these generics because they are marketed and branded resulting in high incurred costs of marketing and promotional activities.
Generic Aadhaar has disrupted the conventional pharma industry and is determined to benefit the end customer.
