NEXT Pharma Summit

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NEXT Pharma Summit NEXT Pharma Summit - Sharpest and event.

NEXT Pharma Summit is a global initiative dedicated to people passionate about Pharma and all-around Digital, Commercial, Medical Affairs, Tech and more. At NEXT we understand that pharma is shaping and redefining its purpose due to the heavy transformation process, and we want to lead, inspire and cheer about it, and ask a simple question: Where to NEXT? NEXT Pharma Summit flagship initiatives include:

- NEXT CX & AI Summit on Oct 22&23 2024 in Vienna - https://nextpharmasummit.com/ViennaCX/
- the NEXT 25' in Dubrovnik - https://nextpharmasummit.com/Dubrovnik/
- NEXT webinars, white-papers, reports and many more - https://nextpharmasummit.com/Lab/

See you around!

>NEXT CX & AI 25' Vienna - 1 WEEK TO GO! 🟣NEXT CX & AI 25’ Vienna is almost here — bringing together 300+ pharma leaders...
11/11/2025

>NEXT CX & AI 25' Vienna - 1 WEEK TO GO! 🟣

NEXT CX & AI 25’ Vienna is almost here — bringing together 300+ pharma leaders, 70+ speakers, and 25+ solution partners from across the world to explore how Customer Experience and AI are reshaping pharma.

Get ready for two days of insights, innovation, and inspiration — from real-world CX strategies to the latest in AI-driven engagement.

🎯 November 18–19
đź“Ť Vienna, Austria
đź’ś Where pharma meets the future of CX and AI.

>NEXT CX & AI 25’ Vienna – Session Spotlight 🟣 >The HCP Test: Do Pharma’s Digital Solutions Actually Address Unmet Needs...
11/11/2025

>NEXT CX & AI 25’ Vienna – Session Spotlight 🟣 >

The HCP Test: Do Pharma’s Digital Solutions Actually Address Unmet Needs — and How to Fix Them?

How well do pharma’s digital tools really serve HCPs?

This session dives deep into where digital engagement succeeds — and where it misses the mark.

Join:
🟣 Dr Thomas Maggs, NHS Paediatric Doctor & Founder, Medical Consulting Group
🟣 Paulo Amaral, Global Omnichannel Marketing Lead, Vaccines at GSK
🟣 Dr. Mercede Pannozzo, Senior Medical Advisor at Viatris & Senior Advisor for AI4Purpose Inc.
🟣 Haider ALLEG, General Partner at Allegory Capital

Expect an honest conversation about what HCPs actually need, how digital strategies can adapt, and what it takes to rebuild trust and relevance in 2025.

Vienna — get ready for insights that challenge the status quo. 🟣

>NEXT CX & AI 25’ Vienna – Final Call 🟣 >🚨 Only 10 tickets left for Europe’s biggest Pharma CX & AI event!Join 350+ phar...
11/11/2025

>NEXT CX & AI 25’ Vienna – Final Call 🟣 >

🚨 Only 10 tickets left for Europe’s biggest Pharma CX & AI event!

Join 350+ pharma leaders, 70+ expert speakers, and 25+ solution vendors in Vienna this November — where Customer Experience meets Artificial Intelligence.

Once they’re gone, that’s it.
👉 https://nextpharmasummit.com/ViennaCX/tickets/

🟣 November 18–19 | Vienna

>NEXT CX & AI 25' Vienna – Session Spotlight 🟣>Why Better Medicine Isn’t Enough: The science behind why we don’t take ou...
10/11/2025

>NEXT CX & AI 25' Vienna – Session Spotlight 🟣>

Why Better Medicine Isn’t Enough: The science behind why we don’t take our medicines—and how to fix it with Liberty Peters (Associate Director, Global Patient Success)

Breakthrough drugs don’t change outcomes if patients can’t—or don’t—use them. In this solo talk, Liberty unpacks the behavioral science behind adherence and shows how to design Patient Success programs that actually move the needle.

If you’re serious about turning great medicine into real-world results, don’t miss this one. See you in Vienna! 🟣

07/11/2025

>What to expect at NEXT CX & AI 25’ Vienna? 🎥 >

Hear it directly from Marc Ryning, Senior Omnichannel Customer Engagement Manager – Region Europe & Canada at Novo Nordisk, as he shares what makes this year’s event the place to be for pharma leaders redefining customer experience through AI and innovation.

Get ready for 2 days of insights, collaboration, and future-shaping conversations.

Vienna | November 18–19 🟣

>NEXT 26' Dubrovnik - Tickets for NEXT 26' are officially OPEN! 🎟️>We're kicking things off with a Super Early Bird Spec...
07/11/2025

>NEXT 26' Dubrovnik - Tickets for NEXT 26' are officially OPEN! 🎟️>

We're kicking things off with a Super Early Bird Special Rate — but there's a catch...

🚨 Only 20 tickets available.
Once they're gone — that’s it. No extensions. No restocks.

Secure your spot now for NEXT 26’, happening 19 & 20 May 2026 in stunning Dubrovnik:
👉 https://nextpharmasummit.com/Dubrovnik/tickets/

Let’s shape the future of pharma — together.

>NEXT CX & AI 25' Vienna - Speaker Announcement! 🟣 >We’re excited to welcome Morgwn Shaw, Associate Director – Omnichann...
06/11/2025

>NEXT CX & AI 25' Vienna - Speaker Announcement! 🟣 >

We’re excited to welcome Morgwn Shaw, Associate Director – Omnichannel Experience, Strategy, Planning & Production at Bristol Myers Squibb, back to the NEXT stage!

A proven digital leader across the UK, Europe, Australia and APAC, Morgwn blends tech fluency with pragmatic ex*****on—turning trends into measurable impact for brands and customers. His work spans omnichannel strategy, contentOps & production, brand experience, and applied innovation that respects real business constraints.

Huge thanks to Morgwn for being a long-time, inspiring NEXT contributor—we’re thrilled to have him with us again in Vienna! 🟣

>NEXT 26’ Dubrovnik — First speakers are here! 🟣>Get ready to return to the Adriatic coast on May 19–20, 2026 — because ...
06/11/2025

>NEXT 26’ Dubrovnik — First speakers are here! 🟣>

Get ready to return to the Adriatic coast on May 19–20, 2026 — because NEXT is coming back, and the first line of speakers is already here!

We’re proud to introduce our first wave of pharma leaders who will shape the conversations around Digital, Medical Affairs, Gen AI, Marketing, CX, Tech and Omnichannel:

👤 Alex Condoleon, Pfizer — Chief Medical Affairs Officer of Medical Engagements & Impact
👤 Sebastian Walpen, CSL Vifor — Global Head Medical Communication & Field Medical Excellence
👤 Jennifer C., Ferring Pharmaceuticals — Global Head of Digital Transformation
👤 Tiana Homsani ▶️ Senior Executive, Takeda — Head of Content Excellence
👤 Dan Cohen, Biogen — VP, Global Head of Commercial Operations
👤 Manuela Maronati, Novartis — Global Asset Head, Neuroinflammation & Rare Diseases
👤 Rita Sarmento, Takeda — Head of Data, Digital and Technology, CSEE
👤 Tonia Sideri, UCB — Sr. Director AI, Analytics & Automation
…and many more to come!

If you're shaping the future of pharma, NEXT 26’ is where you need to be.
Mark your calendar. Book your flights. We'll see you in Dubrovnik. 🌊

05/11/2025

>NEXT CX & AI 25' Vienna — Momentum keeps on building! 🟣 >

Claudia Cramer, Head of Global Asset & Commercial Strategy at Merz Therapeutics, shares what to expect at NEXT CX & AI, why pharma peers should join, and what she brings to the stage.

Watch her take on the future of CX, AI, and authentic pharma engagement — straight from our Opening Panel! 🎥

>NEXT CX & AI 25' Vienna - Speaker Announcement! 🟣 >We’re thrilled to welcome Dr. Michael Kurr, Global Head of Human Pha...
05/11/2025

>NEXT CX & AI 25' Vienna - Speaker Announcement! 🟣 >

We’re thrilled to welcome Dr. Michael Kurr, Global Head of Human Pharma Services at Boehringer Ingelheim, back to the NEXT stage!

Dr. Michael is known for turning service organizations into industrial-scale operations—bridging Business & IT, leading near/offshoring & outsourcing, and deploying AI-enabled content factories, make-vs-buy and location strategies that lift customer experience and value creation.

Huge thanks to Dr. Michael for joining us again—and congrats once more: his Dubrovnik presentation was among the standout decks of the summit. See you in Vienna! 🟣

>NEXT CX & AI 25' Vienna - Speaker Announcement! 🟣>We’re delighted to welcome Iroda Jurabekova, Executive Director, Glob...
04/11/2025

>NEXT CX & AI 25' Vienna - Speaker Announcement! 🟣>

We’re delighted to welcome Iroda Jurabekova, Executive Director, Global Market Access, Oncology at Boehringer Ingelheim.

A global market access leader with 15+ years in oncology and specialty care, Iroda has orchestrated successful launches across key markets—aligning pricing & HTA, payer value narratives, evidence generation (incl. RWE), and cross-functional ex*****on to ensure patients actually get innovative therapies.

Thrilled to have Boehringer Ingelheim on stage in Vienna—and to learn from Iroda’s playbook. See you there! 🟣

>NEXT CX & AI 25' Vienna – Session Spotlight 🟣>Trust First, Sell Second: How to Win HCP Attention in 2025with Tom Vaught...
04/11/2025

>NEXT CX & AI 25' Vienna – Session Spotlight 🟣>

Trust First, Sell Second: How to Win HCP Attention in 2025
with Tom Vaughton (CEO, Varn Health) & Dan Buckland (Director, Brandcast Health)

HCPs don’t have time for fluff—trust is the new currency. In this punchy, practical session, Tom and Dan will show how to earn attention (and action) by leading with credibility, value, and relevance.

These two are NEXT regulars and crowd favourites—huge thanks for coming back. We can’t wait to see this one live in Vienna! 🟣

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Wednesday 08:00 - 16:00
Thursday 08:00 - 16:00
Friday 08:00 - 16:00

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Our Story

NEXT Pharma Summit bridges commercial, marketing, sales, digital and patient engagement speakers and keynotes for pharmaceuticals.

Our mission is to be the main summit and authority for commercial and medical pharma present models and future trends.

NEXT Pharma Summit includes a special track "out-of-the-box" in which leaders and influencers from other industries (agencies, blockchain, VR, AR and more) share their expertise and experiences.

Hosted in amazing Dubrovnik and focused on senior management level from pharmaceuticals, we can guarantee that this is the conference you must attend!