To provide superior tasting and effective sports nutrition products – for athletes motivated to get better, with safe and reliable ingredients, and empower them to achieve their goals. The vision of Come Ready Nutrition is to be the company that best understands and provides the needs of sports nutrition for athletes on any level. With Come Ready Nutrition being one of the fastest growing sports nutrition companies in America over the last several years, the brand has truly succeeded in its mission by specializing in providing just the right nutritional formula to fuel competitive athletes along with championing the Come Ready mentality it takes to achieve their athletic goals. Already available in thousands of retail locations across the country, including selected regional grocery and drug store chains, its line of Come Ready Performance Protein Bars has already gone international with Come Ready Bars available in countries spreading across 5 continents. In addition, a number of NCAA programs have used Come Ready Bars to power their athletes including 13 of the BCS Bowl game teams in 2013 and two of the four National Championship participants in the 2012 and 2013 seasons. The company is moving into its new world headquarters, the Come Ready Performance Center, that will not only be the nerve center for its burgeoning lines of sports nutrition products, but will also be a hub for nutritional and mentality programming geared toward assisting young athletes in achieving their goals.