Neuro-Inspired Advanced Marketing

06/05/2014

How to write a corporate story http://wp.me/p4uXa5-1L

There are many ways to write a story. Some are more powerful than others. Regardless of the structure you use, you’ll need to include these components: A plot that is simple yet builds drama and connects emotionally with the reader. Engaging… [ 97 more words. ]

05/31/2014

How powerful is storytelling? Think about petroglyphs. A few scribbles on a wall? Or powerful stories about the lives of people who lived thousands of years ago? The New York Times carried a story ...

05/31/2014

Brains and Stories http://wp.me/p4uXa5-1F

How powerful is storytelling? Think about petroglyphs. A few scribbles on a wall? Or powerful stories about the lives of people who lived thousands of years ago? The New York Times carried a story about what lights up in our brains when we hear sensory… [ 369 more words. ]

05/26/2014

Oxford is conducting a new, three year research program to see if they can figure out why neuromarketing is being embraced with enthusiasm by businesses.
Professor Steve Woolgar and Dr Tanja Schneider are to carry out a three-year project to better understand how neuroscience techniques are being applied to marketing and research, and how they will affect our understanding of how consumers make decisions.

04/21/2014

No children http://wp.me/p4uXa5-P

We recently received a request to assist a company that wants to target children for advertising. We turned them down. Why? Children’s brains are still plastic and malleable and therefore we adhere to a code of ethics that says that we will not…

04/11/2014

The freedom to choose success. . .

Worried about lawsuits because of your business practices? Maybe you should be.

04/09/2014

Magic Words http://wp.me/p4uXa5-I

One tiny four word phrase can double your influence on customer buying actions or even on people you are just trying to convince to act differently. We’ve even tried it out for you at the bottom of the page. What is it? Keep reading - – -… [ 207 more words. ]

04/03/2014

How long were these subjects exposed? 32 milliseconds. Shocking or enlightening? Just being aware of the effects can help you understand what's happening to you when you begin to show brand preference for products and services you've never used.

04/03/2014

How conscious are we when we are when we our brains process brand images? A new study from Thomas Zoega Ramsoy of the Copenhagen Business School (20014) describes the his research designed to answer this question:

"30 women were subliminally exposed to brands prior to evaluating fashion clothing. What we found was that women’s own brand preferences impacted on their ratings of the clothing – despite that they had not seen the brands consciously…
The study demonstrates that brand equity can trigger emotional responses even during unconscious exposure, and then carry on to affect preference of products."

In this short video by the British hypnotist Darren Brown, his carefully placed ads influenced his subjects to pick certain objects. While his research isn't based on scientific methodology and rigorous analysis, he tells a story that makes the same point Ramsoy made.

[youtube https://www.youtube.com/watch?v=82Ypvlja2-E&w=420&h=315]

So, how does this impact what you do in your branding strategies? Is it really as simple as getting your brand in in front of everyone? And what is the best approach to do that? Are there ethical considerations to this approach that you need to consider? These are discussed in our newsletter. You can sign up on our webpage.

We have wonderous brains; we really do. The things we can do with our brains consciously is pretty great, but that only uses approximately 10% of our brain p...

03/31/2014

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03/23/2014

http://www.youtube.com/watch?v=-7BiSSDWSEI&rel=0

None-- Created using PowToon -- Free sign up at http://www.powtoon.com/ . Make your own animated videos and animated presentations for free. PowToon is a fre...

03/09/2014

The human brain has three parts:reptilian, limbic, and neocortex. Marketing your product effectively demands that you understand how each of these responds t...