Martin McPhilimey MSc MRes - Applied Scientist

Martin McPhilimey MSc MRes - Applied Scientist 🧠 Helping coaches build clinical-grade breath, sleep & nervous system skills. Day after day.

Chronic stress is a global health crisis affecting individual and collective performance. With coaching, you can turn stress into success for high performance with the enthusiasm, motivation and energy to take action towards your goals. Imagine the level of performance you could reach by waking up each morning feeling calm, alert and ready to tackle your day. Reclaim confidence in your capacity for action by learning the methods helping stressed-out busy professionals, anxious leaders and burnt out go-getters stand out from the crowd by regaining control of their focus, energy and productivity.

Do the claims stand up to what the data actually shows?For those who missed my last video or didn’t have time to watch i...
01/02/2026

Do the claims stand up to what the data actually shows?

For those who missed my last video or didn’t have time to watch it — here’s a short summary of the latest study on the Wim Hof Method.

In a brief post, claimed that the method outperformed meditation. But much of the story was left out.

Of the four hypotheses tested in the study, three were not supported. The only area where the method appeared to outperform meditation was state change.

However, when you look more closely at the data, the Wim Hof group started with significantly lower baseline scores in those same measures. That raises an important possibility: what we’re seeing may simply be a shift toward the mean, rather than a true superiority of effect.

Though it’s quite clear high ventilation and ice baths provide Adrenalin, dopamine, endorphins and a sense of achievement.

This isn’t a knock on the method itself.

It’s about the difference between making claims and analysing scientific data. They are not the same thing.

And if I’m honest, this distinction is a big part of why the School of Breath Science exists — to encourage neutral, careful interpretation of evidence and to raise scientific and professional standards in this space.

It’s also worth noting the study’s limitations. The participants were healthy individuals, so the findings cannot be extended to people with disease or mental health conditions. And compliance across all three groups was only 66%, suggesting that many participants struggled to fully adhere to the protocols — which makes strong conclusions even harder to justify.

Breathing practices can be powerful. But perhaps slow breathing and Ice baths come with lower risks and trade offs.

But power comes from understanding when, for whom, and why something works — not from oversimplified headlines.

If you value reasoning over recipes, this conversation matters.

Much appreciation to those who care
Martin

30/01/2026

The largest ever trial on the Wim Hof Method was published last month with claims of it outperforming mindfulness meditation.

But do the claims stand up to what the data actually suggests?

Comment ‘Wim Hof’ below and I’ll send the full video to your DM’s

For context — this work comes from more than 15 years in respiratory and sleep science, alongside clinical practice, coa...
30/01/2026

For context — this work comes from more than 15 years in respiratory and sleep science, alongside clinical practice, coaching, postgraduate training, and years of mentoring practitioners who wanted more than just protocols.

The Breath Science Certification wasn’t created to add another method to the pile.

It was built to offer a framework and set of systems you can actually stand on — scientifically, ethically, and clinically.

Breathwork and nervous system regulation are in a genuine transition phase. They’re moving from the margins of “alternative” practice toward clinical relevance. One of the things that supports that transition — and supports your integration into this work — is clear scientific language.

Language that resonates in a Western clinical context, while still respecting the traditions these practices emerged from.

If you value reasoning over recipes, this will likely make sense to you.

If it resonates, comment BSC below and I’ll share more.

The systems that regulate breathing under load control carbon dioxide with remarkable precision.During steady state acti...
27/01/2026

The systems that regulate breathing under load control carbon dioxide with remarkable precision.

During steady state activity or progressively increasing demand, arterial CO₂ does not drift upward — despite what many people assume.

CO₂ production and arterial CO₂ are not the same thing.

Arterial CO₂ remains tightly regulated, hovering close to ~40 mmHg.

What most often disrupts breathing isn’t a failure of physiology.

It’s the relationship we have with breathing — and the meaning we attach to the sensations that arise as demand increases.

A recent client described a sudden, panic-like breath that appeared reliably near the end of races. At first glance, it looked like a loss of control under pressure. But when we explored the sensation with safety and curiosity, something unexpected emerged: it was linked to an old memory of hiding from school bullies during cross country runs.

The resolution wasn’t a technique.

It was uncoupling — separating the sensation from the story to which it was attached.

By working with the memory, changing the meaning before exposure, and allowing the system to predict safety rather than threat, she can stop interfering with the process. Breathing no longer needed to be managed — it regulated itself with far greater precision.

Predictability creates safety.
Safety allows relaxation.

Relaxation supports efficient ventilation, stable gas exchange, and the conditions for flow, whether the load is physical, emotional, or cognitive.

What sensations do you notice yourself reacting to when demand increases?

10 years to the day since I left the UK to start a new life in Australia.Moving to the other side of the world has been ...
26/01/2026

10 years to the day since I left the UK to start a new life in Australia.

Moving to the other side of the world has been an absolute rollercoaster.
It taught a once confident young man that he was naïve, lacked boundaries, struggled to communicate, and if I’m completely honest—was fairly shallow and one-dimensional.

That said, the lessons learned along the way have shaped the person I am today:

more open, resilient, creative, truthful, and bold (…and bald).

1. My first Australia Day
2. Sunset Macarena
3. Flaunting it at the Grape & Wine Festival
4. Making the news with a slippery slope
5. Handstand adventures
6. Learning about love
7. Brothers in arms
8. Sharing friends with family for the first time
9. Warming up for Ferry Corsten on my 30th birthday
10. A near-death experience (metaphorical personality death)
11. Rebirth in Ubud, Bali
12. Sharing the world’s best beach with Mothergoose
13. Finding my catalyst for growth
14. Breaking records
15. Love travels further than countries
16. Professional collaborations and friendships
17. Underwater explorations
18. Friendship, ocean, soft sand, and a wedding
19. Babymoon
20. Family ❤️

Grateful for all those who have supported me, shared moments, taught me lessons, held space, and shown love.

Australia has provided me with a place I now call home—but life will continue to offer adventures still to come.

Happy Australia Day 🇦🇺

Too many people get caught up in methods and techniqueswhen the real work is being client-centredBefore asking what to a...
22/01/2026

Too many people get caught up in methods and techniques

when the real work is being client-centred

Before asking what to apply, we need to understand who is in front of us.

Identifying someone’s allostatic load — using measures like HRV, subjective scales, and a thorough client history alongside their behaviours, personality, psychology, and life context, is far more important than any single technique.

Applying techniques without context is a guessing game.

Chasing state change after state change is not long-term transformation.

Yes, state change has value. It can shift physiology in the moment.

But it’s no different from having a coffee when you’re tired.

What if caffeine disrupts someone’s sleep?

What if it increases anxiety?

What if it fragments focus rather than improving it?

If you don’t understand the system you’re working with, how do you adapt?

This work isn’t sexy.
It isn’t flashy.
It isn’t one-size-fits-all.
It’s contextual.
It’s nuanced.
It’s as complex as the human being in front of you.

And if you’re going to work with humans
Your approach should reflect that.

How much time do you spend understanding the person before choosing the practice?

21/01/2026

Nasal breathing during exercise can feel awful when you first try it.

Especially if you’re already anxious, panicky, or chronically overstressed.

The mistake most people make is assuming discomfort means they’re doing it wrong or that they should just push harder.

But nasal breathing isn’t a toughness test.

It’s a physiological and neurological adaptation.

If you force it at high intensity, your brain predicts threat, not safety.

Air hunger rises. Panic creeps in. Ego gets involved.

And eventually, you stop.

Real adaptation happens through titration:

- slowing things down
- reducing intensity
- allowing the nervous system to learn that effort can be safe again

Done properly, nasal breathing doesn’t just change how you breathe 
- it widens your stress tolerance
- improves recovery
- and builds capacity across the nervous system.

If you’ve experimented with nasal breathing in training,
how did it actually feel for you at the start?

Your breath is an output of your nervous system.Nothing more, nothing less.Unless there is lung disease or significant p...
20/01/2026

Your breath is an output of your nervous system.
Nothing more, nothing less.

Unless there is lung disease or significant physical trauma that directly interferes with respiration, the way you breathe is ‘information’

It is a behavioural signal reflecting multiple layers of input: your lifestyle, environment, habits, learned behaviours, emotional state, and lived history, all converging into a moment-to-moment expression of how safe or threatened the system perceives itself to be.

Teaching someone *how* to breathe is a behavioural intervention. It can change state by temporarily altering the output, often creating calm, regulation, or control in the short term.

But this is different from creating a more profound shift in someone’s life, where breathing no longer needs to be consciously managed, corrected, or monitored.

When the system itself is supported, breathing self-organises. Homeostasis returns. The breath adapts naturally and appropriately to demand, guided by the nervous system that regulates both mind and body.

Even breath-hold tests are not measures of “how well” you breathe. They are windows into neural excitation and inhibition, interoceptive threat processing, and your capacity to remain with sensation without escalating defensive responses.

So rather than asking, “How do I change my breathing?”, the more meaningful question becomes:

How do you view the breath?

This next cohort isn’t about adding more techniques.It’s about developing the reasoning, restraint, and confidence requi...
16/01/2026

This next cohort isn’t about adding more techniques.
It’s about developing the reasoning, restraint, and confidence required to work responsibly with people, especially when things aren’t straightforward.

Many good practitioners delay this kind of training because they’re already working, already busy, and unsure whether they “need” more education.

In my experience, that hesitation usually isn’t about capability; it’s about wanting to do things properly.

This is not entry-level and not a general breathwork course.

It’s designed for coaches, facilitators, clinicians, and therapists who already work with people and want to feel more grounded in how they assess, decide, and intervene.

I have 2 spaces remaining.

If this resonates, comment GROUP and I’ll reach out to see if it’s the right fit.

You can also follow on Instagram to see more.
16/01/2026

You can also follow on Instagram to see more.

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http://www.martinmcphilimey.com/

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