Baby-Friendly USA

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Baby-Friendly USA

Baby-Friendly USA, Inc. is the accrediting body for the Baby Friendly Hospital Initiative in the United States.

has been designated by WHO/UNICEF as the accrediting body for the Baby Friendly Hospital Initiative in the United States.

29/10/2025

BFUSA honors the life and legacy of Dr. Ruth A. Lawrence — a pioneering physician, researcher, and advocate whose work transformed how we care for mothers, babies, and families.

Throughout her career, Dr. Lawrence helped bring breastfeeding into the center of maternal and newborn care. A steadfast supporter of the Baby-Friendly Hospital Initiative, Dr. Lawrence championed practices that keep mothers and babies together and make early breastfeeding the foundation of newborn care. Her influence continues to shape hospital culture and strengthen outcomes for families everywhere.

We are deeply grateful for Dr. Lawrence’s leadership, compassion, and vision—and we carry her legacy forward in every effort to ensure that all families receive the support they need.

28/10/2025

🌟 New Cochrane Review: Strong Evidence for Immediate Skin-to-Skin

A groundbreaking new study confirms what Baby-Friendly facilities have championed all along: 💗 Immediate, uninterrupted skin-to-skin contact after birth offers powerful benefits for babies.

✅ Higher exclusive breastfeeding rates
✅ Better temperature regulation and blood glucose
✅ Calmer heart rate and breathing

At Baby-Friendly designated facilities, immediate skin-to-skin isn’t a bonus — it’s the standard of care.

🔗 Read Cochrane’s summary: cochrane.org/news/strong-evidence-supports-skin-skin-contact-after-birth-standard-care

🔗Visit BFUSA online: babyfriendlyusa.org/

24/10/2025

About 1 in 3 mothers in the U.S. gives birth by cesarean.
Wondering how breastfeeding will go if you have a cesarean birth?

At a Baby-Friendly designated facility, you’ll be supported by staff who:
💙 Keep you and your baby close
💙 Help you begin skin-to-skin and breastfeeding early
💙 Assist with positioning and comfort as you heal

Baby-Friendly designated facilities provide expert, compassionate feeding care—for every family, every birth.

📍Find a Baby-Friendly designated facility near you: https://www.babyfriendlyusa.org/for-parents/find-a-baby-friendly-facility/

23/10/2025

Congratulations to Morristown Medical Center in Morristown, NJ, for being re-designated as Baby-Friendly! 🎉 We honor your hard work, collaboration, and leadership in supporting infant feeding excellence. Bravo to the entire team! 🌟

Atlantic Health

22/10/2025

🔄Why do facilities who are leaders in maternal child health invest the resources to sustain Baby-Friendly designation, year in and year out? Because they know it’s the strongest, most evidence-based way to empower mothers and give babies the best start in life. 💙

🔗Find out more: babyfriendlyusa.org

22/10/2025

Congratulations to Norton Sound Regional Hospital in Nome, Alaska, for being re-designated as Baby-Friendly. This achievement demonstrates your continued passion for providing care that lasts a lifetime. Kudos to all! 🌟🌟

21/10/2025

🌎 New Global Evidence on the Power of Baby-Friendly Care

A meta-analysis in the journal Women and Birth confirms: Baby-Friendly care dramatically improves breastfeeding outcomes.

📊 86 studies across 43 countries
👶🏽 1.5+ MILLION participants
📅 Nearly 30 years of data (1993-2022)

Findings show that infants born in Baby-Friendly hospitals are:
✅ More likely to begin breastfeeding
✅ More likely to be exclusively breastfed at ≤ 3 months and 3–6 months
✅ More likely to continue any breastfeeding beyond 6 months

🌟 Baby-Friendly designation: A proven, evidence-based way to enhance care and improve outcomes.

💫Ready to elevate care at your facility? Let's talk about your Baby-Friendly journey—and how BFUSA supports you all the way.

📘Read the study→ https://www.sciencedirect.com/science/article/pii/S1871519225000150

🔗 Learn more about Baby-Friendly designation https://www.babyfriendlyusa.org/

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20/10/2025

Please join us in celebrating -Peninsula Medical Center in Burlingame, California, for being re-designated Baby-Friendly!! This achievement demonstrates your unwavering dedication to teamwork and excellence in infant feeding care. Congratulations to all!! 🎉🎉

Sutter Health

17/10/2025

What changes when a facility becomes Baby-Friendly designated? Families receive:

✅More education
📘More resources
💙And more support

🔗Visit Baby Friendly USA to learn more: babyfriendlyusa.org/for-facilities-2/

16/10/2025

Baby-Friendly designation is doable—and sustainable! 💙

Facilities that have maintained their designation year after year cite these keys to long-term success:

🌿 Build a Baby-Friendly Team—Pull in advocates from leadership, nursing, pediatrics, OB/GYN, and beyond.
💙 Create a Culture of Baby-Friendly Pride—Celebrate the value of Baby-Friendly care across your facility so it’s visible and supported at every level.
🔄 Plan for Leadership Transitions—Mentor future leaders early to ensure continuity when staff move on.

It’s doable—and BFUSA is with you every step of the way.
🔗Find out more: babyfriendlyusa.org/for-facilities-2/

15/10/2025

🎉 Happy Perinatal Nurses Week! 💙

From pregnancy to postpartum, perinatal nurses empower families through knowledge, care, and compassion.

At Baby-Friendly designated facilities, perinatal nurses are champions of evidence-based care — helping families begin their journeys with confidence and compassion.

To every perinatal nurse advancing Baby-Friendly care: Thank you for your expertise, your advocacy, and your heart. You are changing lives every day. 💐

14/10/2025

Congratulations to Overlook Medical Center in Summit, NJ, for being re-designated Baby-Friendly a second time! 🎉🎉 We honor your hard work, collaboration, and leadership in supporting infant feeding excellence. Bravo to the entire team! 🌟🌟

Atlantic Health

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