11/02/2021
ANTI-DRUG CAMPAIGN
Concept Paper
INTRODUCTION
The mission of this page is to support Anti-drug Campaign. To inform and educate our modern society about drugs. In supporting this campaign, we wanted to look for the best help we can do so that people of the world will be able to “Say No to Drugs”. The vision of this page is to successfully support Anti-Drug Campaign.
PURPOSE
The goal is to support Anti-Drug Campaign by educating, informing and to encouraging our nation to say No to Drug by posting and sharing knowledge through this page.
DESCRIPTION
This page is created to support Anti-Drug Campaign. Anti-Drug Campaign was designed to be comprehensive social marketing effort that aimed antidrug messages at youths aged 9 to 18 years, their parents, and other influential adults. Messages were disseminated through a wide range of media channels: television (local, cable, and network), radio, Web sites, magazines, movie theaters, and several others. Additionally, the campaign established partnerships with civic, professional, and community groups and outreach programs with the media, entertainment, and sports industries. Across its multiple media outlets, the campaign reported buying advertising from September 1999 through June 2004; it was expected that, on average, a youth would see 2.5 targeted ads per week. Sixty-four percent of the gross rating points (GRPs) purchased for the ads were on television and radio. (Within the advertising industry, GRPs are the customary units for measuring exposure to ads. If 1% of the target population sees an ad 1 time, that ad earns 1 GRP).
The youth-focused ads, including ads targeted at African American youths and Hispanic youths (in Spanish), fell into 3 broad categories: (1) resistance skills and self-efficacy, to increase youths' skill and confidence in their ability to reject drug use; (2) normative education and positive alternatives, addressing the benefits of not using drugs; and (3) negative consequences of drug use.
Source: https://www.ncbi.nlm.nih.gov/pmc/articles/PMC2636541/
SUPPORT
In this campaign I am hoping you will support this page and like this concept paper.
CONTACT
If you have suggestion, question and other concerns regarding this page you can directly message this page or send a message through my email.
My email address : yhasmenposo30@gmail.com.
