16/08/2025
is going in a new direction dropping “Meat” from their branding and creating a new clean label line reflecting their desire to lead in plant-based protein innovation rather than to be replicating animal protein.
I received four versions of their new Ground products. This is the first of the four that I cooked up creating Korean BBQ Tacos. They turned out incredible and packed with flavor and texture.
The trend moving forward is to create menu inclusivity. Restaurants adding plant-based dishes are often viewed as forward-thinking and socially responsible, improving their public image. Offering vegan items can differentiate a restaurant from competitors who still cater primarily to omnivores. These items will often appeal to entire dining parties, not just the vegan customer, increasing total table spend. Recipes like this one can be simple and game-changing for a restaurant to implement.
💬 Tell me: Are you a restaurant who wants to explore adding Plant-Based or vegan options to your menu? 📩 DM me to request a FREE menu strategy consultation!
