True Wealth Ventures

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True Wealth Ventures

True Wealth Ventures is an early-stage VC fund run by women and investing in women-led companies improving environmental and human health.

For women with big ideas to change the world. We think it’s just plain common sense to invest in women: They understand consumers because they ARE consumers. Women are decision makers. When they see something in their life they can make simpler, smarter, better, they use ingenuity to transform our daily lives. In Texas, we've built a community of thought leaders and innovators who are ready to take the sustainability and consumer health and wellness world by storm. Welcome to a world of opportunities: For women and by women.

30/10/2025

Our founding GP Sara Brand was honored to be part of last week's second annual Women in VC Female Founder dinner during Austin Tech Week. Sara connected with 35 talented founders and investors in an evening of real talk and genuine community at The Pershing.

Thank you to Heidi Hubbeling Leach, Ashley Rossi and Elisa Sepulveda from JPMorganChase for sponsoring and Addie Olsen Rasche and Sarah Morgan from Austin Women in VC for organizing such a lovely dinner.

Gatherings like this strengthen the community we all benefit from, and we're energized by this community's commitment to supporting one another.

29/10/2025

🎤 True Wealth Ventures' Kerry Rupp took the stage at the Reverse Pitch during Austin Tech Week last week, sharing True Wealth Venture’s investment focus on women-led companies improving human and/or environmental health.

Our investment thesis is that women-led companies perform better financially, as reported in many studies, yet are an untapped market with 2% of venture dollars going to women-led start-ups and approximately 15% to those with a single woman on the founding team over the last decade.

28/10/2025

The energy around women's health at was undeniable this year✨ True Wealth Ventures' Kerry Rupp took the stage as part of a Springboard Enterprises panel examining "Funding the Future: The State of Women's Health."

Kerry Rupp shared insights alongside: Alice Zheng (Foreground Capital), Oriana Papin-Zoghbi (AOA Dx) and Alisa Wilson, PhD (Accenture)

The room was filled to capacity, which speaks volumes about where investor attention is focused, and True Wealth Ventures is proud to be part of getting more attention to this movement.

Thank you to Springboard Enterprises for convening this important conversation on the evolving funding landscape for women's health ventures.

23/10/2025

We're thrilled to share that our General Partner, Kerry Rupp, joined Destinee Berman on the Growth Layer podcast for an in-depth conversation about our mission and investment thesis.

Kerry discussed True Wealth Ventures' core belief: gender-diverse teams driving impact in human and environmental health outperform.

The conversation also covered the evolution from Fund I to Fund II and how we're addressing the reality that only ~2% of VC funding goes to all-women founding teams. Kerry shared strategies for founders navigating today's challenging landscape — from AI capital concentration to building leverage through data and dual go-to-market paths.

Thank you to Destinee Berman for the thoughtful conversation and for championing growth in the brands and sectors that matter.

21/10/2025

We're pleased to participate in the VC Reverse Pitch at Austin Tech Week tomorrow, where GP Kerry Rupp will present True Wealth Ventures to the founder community.

This format gives founders direct access to multiple funds in one session from pre-seed through Series B with clear insights into each investor's approach, strategic focus, and partnership model. Whether you're actively fundraising or planning your next raise, you'll gain practical perspective to identify the right capital partners more efficiently.

Fundraising Track | VC Reverse Pitch
📅When: Wed, Oct 22 | 3:15 - 4:00 PM CDT
📍Where: Capital Factory | Voltron (Floor 1)
🎟️ Details & registration: https://bit.ly/4ncgjY5

16/10/2025

What began in one OBGYN's practice is now a national platform serving women ages 17-94. Featured in D CEO Magazine, Dr. Lyndsey Harper built Rosy to solve a problem hiding in plain sight: 43% of women struggle with sexual health, yet doctors receive no training to help them.

The impact:
✨ 9,000 healthcare professionals in Rosy's referral network
🏆 2023 UCSF Digital Health Rising Star & Webby Award winner
🤝 Partnerships with Pfizer and Roche

Dr. Harper isn't just building a product, she's closing decades-old gaps in women's healthcare.

Read the full feature in D CEO: https://bit.ly/47bQSQi

14/10/2025

True Wealth Ventures is headed to SMU Cox School of Business on October 16 for InnoVIBE, hosted by TiE Dallas and the William S. Spears Institute for Entrepreneurial Leadership.

InnoVIBE brings together founders, investors, and corporate innovators to amplify startup momentum through innovation and connection.

Our Founding General Partner Sara Brand joins Laura Patterson of VisionEdge Marketing at 3:05 PM CT for "Golden Path Playbook" – practical strategies for founders to design sustainable growth journeys by aligning vision, product, and capital.

If you're a founder or investor focused on real traction, this session is for you.

Register here: https://bit.ly/3VF372u

09/10/2025

Join True Wealth Ventures GPs and the Luminary community this Tuesday for a virtual discussion on Venture Capital: “Money Meets Impact: Your Guide to Venture Capital with True Wealth Ventures”

This session is about building a future that equips more women and allies with the knowledge and confidence to thrive in the VC ecosystem. Kerry and Sara will cover:

✨ Demystify what venture capital is and how it works
✨ Share why women investing in women is so powerful
✨ Offer tips for navigating the VC landscape with confidence
✨ Explain how you can start thinking about becoming an investor yourself
✨ Highlight what to look for when evaluating funds

When we expand access to investing, we create better outcomes for everyone - founders, investors, and the communities we serve.

📅 Tuesday, Oct 14 | 12:00 PM - 1:00 PM EDT
🔗 Register: https://bit.ly/3J0W5CC

07/10/2025

True Wealth Ventures Founding GP Sara is heading to San Francisco next month for Envision, Envest's invite-only annual conference bringing together leading climate investors and high-growth climate startups from around the world 🌍

The conference offers a unique opportunity to deepen sector knowledge, expand networks with top climate investors, and engage directly with the next generation of category-defining climate tech CEOs. As the climate investment landscape continues to evolve rapidly, events like Envision play a crucial role in fostering the connections and insights needed to back the founders building solutions at scale.

Sara's excited to discover what's next in climate innovation, swap insights with fellow investors, and meet the founders who are turning ambitious climate solutions into reality. Let us know in the comments if you'll be there.

Learn how to secure your invite to Envision here: https://bit.ly/4gY5J5H

02/10/2025

This week, True Wealth Ventures Founding GP & Refiberd board member Sara Brand joined the Refiberd board for a tour of Goodwill's San Francisco facility. Seeing firsthand the scale of impact they're building together was a powerful reminder of why we invested in this team.

That visit came alongside some major developments. Following Refiberd's Global Fashion Agenda Trailblazer Program award, PDS Ventures is providing additional funding and resources to help Refiberd scale their textile sorting and verification technology. As PDS's Ankur Agarwal told Sourcing Journal, "less than 2 percent is actually recycled due to a lack of sorting infrastructure and fabric adulturation".
This coverage highlights the critical infrastructure gap Refiberd is solving. Read the full story: https://bit.ly/4mRZr8V

🏆 This momentum extends to industry recognition for Refiberd's leadership team. Co-founders Sarika Bajaj and Tush*ta Gupta have been named Tech Innovators in the Vogue Business 100 Innovators Class of 2025, an acknowledgment that validates their role in advancing fashion technology innovation and the sector's broader transformation. More here: https://bit.ly/4o0ktDa

What excites us most is how Refiberd's AI-powered fiber identification creates the trust and data transparency that recyclers, brands, and resellers need to build truly circular supply chains. This isn't just innovative technology, it's the infrastructure required for circularity at scale.
Proud to support founders building the future of sustainable fashion.

30/09/2025

🎙️We're thrilled to share that True Wealth Ventures Founding GP Sara Brand was recently interviewed by hosts Sarah Florer and Roland Wiederaenders of “Alt Investing Made Easy” to discuss one of the most overlooked opportunities in venture capital: women-led startups. The stats are striking: Women-led companies consistently outperform, yet receive only 2% of VC funding. Sara breaks down why this matters and what we're doing about it.

In this episode, Sara shares:

- Why women-led companies statistically outperform yet remain underfunded
- How 85% of consumer decisions and 80% of healthcare decisions are driven by women - creating untapped markets in health tech and Silver Tech
- Portfolio success stories like Unaliwear (smartwatch technology for seniors) and Refiberd (AI-powered textile recycling)
- Why diversifying capital isn't just the right thing to do—it's the smart business move

Sara's take? "If we don't invest in women innovators now, we risk stalling our innovation economy."

🎧 Listen to the full episode here: https://bit.ly/3KMbkjc

25/09/2025

We're pleased to share that True Wealth Ventures General Partners Kerry Rupp and Sara Brand will be joining the Luminary community for a virtual discussion on October 14:

Money Meets Impact: Your Guide to Venture Capital with True Wealth Ventures

This conversation is about building a future that equips more women (and allies) with the knowledge and confidence to thrive in the VC ecosystem.

In this session, Kerry and Sara will:

✨ Demystify what venture capital is and how it works
✨ Share why women investing in women is so powerful
✨ Offer tips for navigating the VC landscape with confidence
✨ Explain how you can start thinking about becoming an investor yourself
✨ Highlight what to look for when evaluating funds

Ready to unlock the world of venture capital? When we expand access to investing, we create better outcomes for everyone- founders, investors, and the communities we serve.

🔗 Register here: https://www.tickettailor.com/events/luminary/1875563
📅Tue Oct 14, 2025 12:00 PM - 1:00 PM EDT

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Our Story

For women with big ideas to change the world.

We think it’s just plain common sense to invest in women: They understand consumers because they ARE consumers. Women are decision makers. When they see something in their life they can make simpler, smarter, better, they use ingenuity to transform our daily lives. We've built a community of thought leaders and innovators who are ready to take the sustainability and consumer health and wellness world by storm.

Welcome to a world of opportunities: For women and by women.