02/12/2025
We couldn’t have said it better ourselves. Below is a post by Dr. Davi Brito De Araujo. Keep an eye out for our next newsletter, where we’ll be sharing more of his valuable insights.
Dear friends,
This year marks 20 years since I started my professional journey in the animal nutrition industry. Two decades ago, during a project at the University of California, Davis sponsored by Alltech — and later at the University of Florida with Arm & Hammer Animal Nutrition — I discovered something that changed my life: the enormous potential of research beyond academia. That experience shaped everything that followed and led me to where I am today.
Across these two decades working in applied and technical , especially in , I’ve seen many discussions about and . But in reality, only a few companies truly succeed in connecting research with the real needs of the market. The most successful ones are those that build long-term research strategies, blending internal innovation with strong external partnerships.
In our business, credibility doesn’t come from keeping everything protected as intellectual property — it comes from transparency and independent validation. Unlike other industries, in animal nutrition and feed additives, trust is built when external research institutions confirm our results through peer-reviewed science. Without this, even great technologies risk being seen as internal claims.
Adoption is not commercial — it’s about trust. And our real client is the nutrition advisor, who must feel confident putting their name behind a technology that moves from their formulation to the farmer — and ultimately, to the animal.
That’s what we’ve been strengthening at Nutreco, this philosophy came to life again earlier this year at the 2025 American Society of Animal Science Annual Meeting in Hollywood, Florida, where we co-authored 5 scientific abstracts — combining internal expertise with collaborations from Oregon State University, Texas A&M University, University of Florida, Unesp, Campanelli Innovation Center, and Universidade Federal de São João del-Rei - UFSJ.
Remember: many good products fail not because they don’t perform, but because their companies never build that transparent bridge between science and practice. It was more than data — it was research turning into trust, and trust into long-term business impact. Another example of what happens when industry and academia move forward together.
Science applied with transparency is not just research — it’s responsibility.
Ah… before I forget, here are the links to the outstanding research abstracts I’m referring to…
Trace Minerals & Vitamins Metabolism:
- Erica Ferri de Oliveira - https://lnkd.in/gmcXMMgp
- Philipe Moriel – https://lnkd.in/g3btj4_g
- Fernando Leonel – https://lnkd.in/g3hHv7EN
Phyto-complexes:
Raylee Ezzell – https://lnkd.in/gNbM7Cgd
Gut Health:
M. Victoria Sanz-Fernandez - https://lnkd.in/g3nXr6EZ
Cheers 👍 🐄 🐮 🥩 🐂 🥛
