05/02/2026
The World Alliance for Breastfeeding Action (WABA) announces the slogan for :
Breastfeeding for a Sustainable Start in Life: Strengthen What Works
will focus on tracking progress and evaluating breastfeeding impact on nutrition, food security and poverty reduction with highlights of successful implementation and lessons learnt. Target audiences including actors along the Warm Chain of Support for Breastfeeding; civil society organisations, governments, policymakers, health systems, workplaces, communities and parents will be engaged to strengthen proven solutions to improve breastfeeding protection, promotion and support. The theme is aligned with thematic area 1 of the WBW-SDG 2030 campaign.
Objectives of WBW2026:
🔹 Inform people about the importance of tracking progress in breastfeeding.
🔹 Anchor breastfeeding implementation through policies and guidelines across the Warm Chain.
🔹 Engage with individuals and organisations to enhance collaboration and support for breastfeeding.
🔹 Galvanise actions on improving breastfeeding protection, promotion and support using lessons learnt.
We invite everyone—governments, health systems, workplaces, civil society organisations, communities, and individuals—to join us in understanding what is working in countries that are reporting good breastfeeding progress. Tracking and evaluating progress in each country will let us learn what are the important elements to breastfeeding support.
