Hotflashinc

Hotflashinc Hotflash inc is a journalist-led platform to inform, inspire & entertain people in peri/menopause

Ann Marie McQueen has focused on the spectrum of complementary and mainstream health care for much of her 30-year journalism career. That includes covering the early days of marijuana law reform, holistic and alternative treatments, transgender issues and abortion rights in North America and accessibility, solar power, and the Special Olympics in the Middle East. She has worked as a national columnist for Sun Media in Canada, was part of the launch team and served as news, arts and life, and features editor for The National newspaper in the UAE, and was the first sustainability columnist in the Gulf. Ann Marie is the founding editor-in-chief of Live healthy, the only health and wellness platform for men and women in the Middle East. She has written and reported for the Globe and Mail, CBC Radio, CBC The World This Weekend, Women's and Men's Health Middle East, Vogue Arabia and Harper's Bazaar Arabia. She has been recognized with awards in health and excellence in feature writing from the Society of Obstetricians and Gynecologists of Canada, Registered Nurses’ Association of Ontario and ITP Publishing in Dubai. Ann Marie launched Hotflash inc in June 2020 to cover the latest clinical studies, treatments, products, guidance and more via a weekly research letter, podcastand across social media. Hotflash inc subscribers include some of the top CEOs, doctorsand other practitioners in the space, alongside curious, open-minded women and other folks seeking to connect the dotsand find their own solutions,all part ofafast-growing 20k+ global community living across 40+ countries.

17/03/2026

Also the chief medical officer of Rootless is Dr Gabby Pavelko and she started the Menopause Brain Trust of more than 100 doctors, experts and women innovating in the field of menopause - pretty cool.

Here is the science:

A randomized controlled trial found that daily consumption of brown seaweed significantly reduced menopausal symptoms, including hot flashes, compared to placebo (Teas et al., 2009).

Observational data suggest that women in Japan, where seaweed intake is high, report fewer menopausal symptoms, possibly due to seaweed’s phytoestrogen content (Nagata et al., 2001).

A clinical study showed that brown seaweed supplementation altered estrogen metabolism in postmenopausal women, potentially promoting a more favorable estrogen profile (Teas et al., 2004).

Lab research suggests seaweed components (like phlorotannins and fucoidan) may influence hormone-related pathways (Yuan & Walsh, 2006).

Seaweed is one of the richest dietary sources of iodine, which is essential for thyroid hormone production (Zimmermann & Boelaert, 2015).

Both low and excessive iodine intake can affect thyroid function, which influences energy, mood, and metabolism (Leung & Braverman, 2014).

Brown seaweed extracts have been shown to improve lipid profiles and reduce cardiovascular risk markers in human and animal studies (Shahidi & Ambigaipalan, 2015).

Seaweed-derived fiber (like alginate) may help reduce cholesterol levels (Brownlee et al., 2005).

An important question to consider: Why IS it so controversial to say “estrogen dominance”?⁠⁠Who benefits from the curren...
17/03/2026

An important question to consider: Why IS it so controversial to say “estrogen dominance”?⁠

Who benefits from the current (and enduring and preferred) narrative of “estrogen deficiency”⁠

All I ever want for this community is for us all to be aware of what’s going on right now and stay open to new findings, approaches and modalities. ⁠
For more on this, the integrative and functional world is way out ahead.⁠

Personal story: ⁠
I had such terribly sore breasts in my later stages of perimenopause that I was going out of my mind.⁠

If someone grazed me I yelped.⁠
It was during this time that I learned what can happen when our estrogen is high.⁠

It also coincided with a rampant stretch of Tinder dating, the likes of which had never been seen before or will likely be seen again.⁠

When I look back I don’t know where I got the energy for it.⁠
Now I suspect it was the raging final waves of estrogen hijacking my brain.⁠

It ended just as soon as it started, so I never did anything about it.⁠ (Although many different people have since suggested supplementing with Violet, containing iodine).⁠

I’d love to hear about your experiences, fixes and anything else to do with this issue.⁠

At Hotflash inc our expert panel is a collective of curious, open-minded, and forward-thinking leaders who balance confi...
15/03/2026

At Hotflash inc our expert panel is a collective of curious, open-minded, and forward-thinking leaders who balance confidence with humility.⁠

They stay sharp by diving deep into research, listening to their patients and clients, and keeping a pulse on the evolving landscape.⁠

They’re not afraid to challenge their own perspectives, or change their approach when the evidence calls for it.⁠

No single expert has all the answers to a woman’s peri/menopause journey. That’s why we bring so many voices to the table.⁠

🎙️ I talk to Dr Karyn Eilber in episode 98 of the Hotflash inc podcast. We discuss why vi*****rs are important in perimenopause, why kegal exercises are not one size fits all, what’s going on with infections and so much more.⁠

Visit our growing panel of experts www.hotflashinc.com/experts⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

13/03/2026

I got to interview your CMO John Sullivan at the Sharjah Entrepreneurship Festival and he told me all about how the wearable has launched / is expanding a women’s health blood test measuring 11 biomarkers linked to hormones, thyroid function, nutrient levels and reproductive health — including AMH, progesterone and prolactin.

This builds on Whoop’s other tests, combining lab results + wearable data (sleep, strain and recovery) to give women a more complete picture of their health.

Women using the platform have grown 150% year over year.

Women’s health tech is moving fast.

13/03/2026

Not sleeping. Nightmares. Anxiety.⁠
These are not ‘minor side effects.’⁠

In perimenopause, progesterone is often the first hormone to become erratic — and synthetic progestins do not act like bioidentical progesterone in the brain.⁠

Birth control was designed for birth control — not as a default solution for midlife hormone changes.⁠

Your body is communicating. You deserve to understand the difference.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

12/03/2026

What’s your take on this? Barbara O’Neill is an alternative health speaker and educator who travels the world.⁠

I’m a journalist and here at Hotflash inc we aim to show you there are many ways through menopause. It depends on who you ask about wild yam cream. Some say useless, many swear by it.⁠

Also, even though they are manufactured in a lab, many mass-produced bioidentical hormones are made from wild yam - although they have other ingredients too.⁠

I interviewed Barbara at the Sharjah Entrepreneurship Festival in January 2025 - I’ll share more from that interview soon.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

This is for all the women who have left their families to travel to new locations to provide for them.⁠⁠Only God will kn...
11/03/2026

This is for all the women who have left their families to travel to new locations to provide for them.⁠

Only God will know the ache in their hearts.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Perimenopause impacts your stress response, as progesterone starts to recede affecting the HPA access and estrogen rises...
10/03/2026

Perimenopause impacts your stress response, as progesterone starts to recede affecting the HPA access and estrogen rises and falls. ⁠

This can impact sleep, mood and more. ⁠

Talk to your health care provider about your own unique situation. ⁠

Follow here, listen to the Hotflash inc podcast, sign up for the substack and check out the website for great experts to follow. ⁠

Not medical advice - for educational purposes only.⁠⁠⁠⁠⁠⁠⁠⁠⁠

10/03/2026

I went on podcast recently and I’ve honestly never felt so seen and heard.

I also lost my train of thought more than once… and cried twice. Real life, real conversations.

Pankaj is a truly special human, and I’m proud to say he might just be Hotflash inc’s number one man fan.

I feel so lucky to have met him and his incredible team. Absolute pros having thoughtful conversations with seriously interesting people.

Grateful. 💛

So many women reach midlife and quietly start questioning their brains – worrying that something bigger is happening und...
08/03/2026

So many women reach midlife and quietly start questioning their brains – worrying that something bigger is happening underneath the blips.

In episode 199 of The Hotflash inc Podcast, Dr Sarah McKay brings calm, science and powerful perspective to a conversation that has become loud and dramatic online.

She talks about cognitive load, transitions, about what the research actually says - and what it doesn’t.
Most importantly, she reminds us that midlife is not a neurological cliff and that the brain is remarkably adaptive.
If you’ve been feeling worried, this episode is for you.

Comment TAKE ME THERE and we’ll send you the link to listen.

At Hotflash inc our expert panel is made up of the very best experts who are curious, open-minded, forward-thinking, hum...
08/03/2026

At Hotflash inc our expert panel is made up of the very best experts who are curious, open-minded, forward-thinking, humble and confident.⁠

They pay close attention to the research, their patients or clients, and the landscape.⁠

They are open to changing their minds – and their practice.⁠

No one expert can inform a woman’s peri/menopause experience. That’s why we seek out so many of them.⁠

⁠In episode 6 of the Hotflash inc podcast I talk Lynette and we discuss the space between allopathic and naturopathic worlds. She’s right there in the moderate middle and has some really great insight about how to pull from both of them. ⁠

🔗 Explore the expert panel www.hotflashinc.com/experts⁠⁠⁠⁠⁠⁠⁠⁠⁠

06/03/2026

I’ve been reporting on menopause and perimenopause for 5 years — and I still can’t believe this. The mainstream menopause conversation is stuck. Obsessed with estrogen. Dismissing progesterone. Treating synthetic progestins like they’re the same as bioidentical progesterone. They’re not.⁠

I’m a journalist with 30 years of experience. I’ve interviewed more than 200 experts, and what I’ve learned about real hormone therapy — especially progesterone — has shocked me.⁠

Bioidentical progesterone is CRITICAL for sleep, anxiety, brain health, mood regulation, heart health, and more. Yet it’s still sidelined in the hormone therapy conversation. Why?⁠

If you’re in perimenopause or postmenopause and you’re being told “it’s all about estrogen” — please know there’s so much more to the story.⁠

You deserve informed care. You deserve better options. You deserve to understand what’s really going on in your body.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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Abu Dhabi

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