P World

13/03/2026

Hello again from Zurich. 🇨🇭

Day 2 of the AI in Communications Boot Camp Europe started with Richard Tigges (formerly Audi AG), who explored the power of prompting and how the way we ask AI questions shapes the quality of the outcomes.

We then spent the rest of the day in a hands-on workshop with Peter Heneghan (former 10 Downing Street), diving deep into crisis communications in the age of AI and how communicators can build stronger operating models for high-pressure moments.

Fantastic energy in the room and great discussions throughout the day. A brilliant group of communicators learning, sharing, and challenging each other.

Thank you to everyone who joined us in Zurich. ✨️

12/03/2026

Hello from Zurich 🇨🇭

Day 1 of the AI in Communications Boot Camp Europe is done. A full day of practical insights on how AI is transforming communications.

We heard from Conor Sweeney (Amazon) on Amazon’s AI journey, Stuart Bruce on ethical guardrails, Jorunn Aamodt (IKEA) on building a new comms operating model, and Megan Ronaldson (ABB) on creating an AI community of practice.

In the afternoon, Simon Jenkins (Spotify) explored AI-driven creativity, Oliver Hayes (Edelman) unpacked deepfakes and disinformation, Nathaniel Davies (Roche) discussed AI and reputation management, and Peter Heneghan closed the day with lessons on crisis communications in the age of AI.

Great discussions and a fantastic group of communicators from across Europe.

08/03/2026

Behind every P World event, every summit, every idea that turns into something real, there are remarkable women making it happen.

This post celebrates the incredible women behind P World. The women whose dedication, talent, and passion make everything we do possible. Women who lead, create, solve problems, and turn ideas into global events that bring people together across continents.

Today we celebrate the women of P World and the many inspiring women we work with around the world.

Happy International Women’s Day to women everywhere. ✨️

05/03/2026

Join us in Winnipeg. SAVE $400.

Super Early Bird tickets for the Crisis Communications Boot Camp (25–26 May) expire this Friday.

Swipe to see 5 reasons communicators are joining us.

Secure your seat via the link in bio.

04/03/2026

🚨 Last chance to SAVE $400

The Super Early Bird for the Crisis Communications Boot Camp Winnipeg (25–26 May) expires this Friday.

Two days of practical crisis communications training focused on managing reputational risk, media pressure, misinformation, and AI-driven disruption.

Learn how to lead communications during crises, manage fast-moving narratives, strengthen internal communications, and advise leadership when the stakes are high.

Hear from leaders from: University of Georgia, Ontario Centre of Innovation, Princess Margaret Cancer Foundation, City of Denton, Sun Life, Navigator, Accenture, Selvam Public Affairs, and the City of Ottawa.

Seats are limited to keep the Boot Camp interactive.

👉 Register before Friday and SAVE $400

27/02/2026

Day 1 | AI in Communications Summit – Canada 🇨🇦 (Vancouver)

What a strong start in Vancouver.
Day 1 was all about turning AI from buzzword to practical advantage. Cam Gordon opened with a powerful reminder that communicators play a critical role in shaping Canada’s AI story. Christine Andrew brought clarity to the change management side of AI adoption — because tools don’t transform organisations, people do. Ally MacLellan showed how to co-create with AI without losing brand voice or authenticity.

In the afternoon, Belle Baldoza shared smart ways to level up storytelling with generative AI, while Alex Sévigny grounded the room in governance, workflows, and reputation protection. Felipe Curcio, Kurt Heinrich, and Steve Lowry unpacked how better data foundations unlock better AI outcomes. Mary Warner closed the day with a look at AI agents and how they’re reshaping team collaboration.

Great energy. Smart questions. Very real conversations.

Day 2: deeper into ex*****on.

27/02/2026

Day 1 | AI in Communications Boot Camp – West Coast, Los Angeles🇺🇲

Day 1 in LA was intense in the best possible way. The conversations were honest, practical, and focused on one core question: how do we integrate AI into communications in a way that actually works — and protects reputation at the same time?

Kelly A. Nantel from Amazon shared how AI is being embedded into communications workflows at scale, without losing governance or trust. Sarah Fornia from Providence brought clarity to the ethics conversation, outlining what responsible adoption really looks like inside a large organisation. Justin Fansler from Yale School of Medicine walked us through the shift from isolated AI experiments to a structured, scalable strategy.

Spencer Blye and Laura Weisman from Status Labs unpacked Generative Engine Optimisation and the reality that AI search is already shaping how brands are perceived. Dave Fleet from Edelman reminded us that crisis preparedness now includes deepfakes, synthetic content, and AI-driven misinformation. Dr. Carrie Phillips delivered fast, practical AI use cases communications leaders can implement immediately. And Yumi Wilson offered a valuable perspective on how AI is changing newsroom workflows — and what that means for media strategy.

Strong energy in the room. Smart questions. Real implementation focus.

Day 2 is all about building the rollout plan.

26/02/2026

Big day at P World.
Today we are delivering three AI experiences in one day:
🇨🇦 AI in Communications Summit – Vancouver
🇺🇸 AI in Communications Boot Camp – Los Angeles
🌍 AI Search & GEO Webinar – Global
Three formats. Two cities. One focus: helping communicators move from AI experimentation to real implementation.
Thank you to our speakers, partners, and delegates for being part of it.
AI in communications isn’t coming. It’s already here.

19/02/2026

Registration closes tomorrow.

AI Search and GEO for Communicators
10:00–15:00 ET | 16:00–21:00 CET

AI tools like ChatGPT, Claude and Copilot are already shaping how organisations are described, compared and recommended. There is no “page one” anymore. There is one answer.

If your narrative is clear, AI amplifies it.
If it’s fragmented, AI exposes it.

This is a practical, hands-on workshop on how AI search works, what GEO really means, and how communications teams can actively influence how their organisation appears in AI-generated answers.

We’ll cover how to build a clear source of truth, test your visibility across AI tools, and leave with a concrete action plan.

Registration closes tomorrow.
Secure your place now.

17/02/2026

Get Certified in AI for Communications.
Dubai | 12–13 May

Includes Executive Education Certificate from McMaster University.

Learn from experts behind global brands like Spotify, Google, Amazon Saudi Arabia, Papa John’s, talabat and du.

Two days.
Hands-on implementation.
Senior-level only.
Limited seats.

Secure yours now.

17/02/2026

Still “testing” AI?

It’s time to implement it.

AI in Communications Boot Camp
14-15 May, Malta

Led by former 10 Downing Street digital chief Peter Heneghan.

Learn how to deploy AI across communications with control and credibility.

Register now before seats sell out.

The world's leading organizer of PR, HR & marketing conferences and trainings

09/02/2026

Australia, it’s time. 🇦🇺
The world’s most practical crisis communications training lands in Sydney.
25–26 June.