P World

P World P. is an international creative agency changing reality through events, tv shows and branding. T. +38925111350 info@thepworld.com www.thepworld.com

Is your crisis plan ready for what’s happening right now?Global disruption is no longer a scenario.It’s already here.Joi...
03/04/2026

Is your crisis plan ready for what’s happening right now?

Global disruption is no longer a scenario.

It’s already here.

Join our live executive briefing with Edelman:
Middle East Crisis, Global Impact

You’ll learn how to:
• Handle misinformation in real time
• Communicate through disruption
• Manage stakeholder pressure
• Protect trust when it matters most

📅 April 24
💻 Live on Zoom

👉 Link in bio

When we launched this, the goal was simple:Help professionals move beyond the hype and actually implement AI in their da...
01/04/2026

When we launched this, the goal was simple:
Help professionals move beyond the hype and actually implement AI in their day-to-day work.

Today, we’ve trained over 2,000 people across the world.

And in 2026, we’re taking it even further.

New markets. Stronger case studies. A continued focus on practical AI implementation.

If AI is becoming a priority for your team, I’d love to see you at one of our upcoming events.

Take a look at the schedule and join us.

After sold-out editions across North America, the AI in Communications Boot Camp is coming to two cities this fall:Ottaw...
31/03/2026

After sold-out editions across North America, the AI in Communications Boot Camp is coming to two cities this fall:

Ottawa | 17–18 September 🇨🇦
Miami | 8–9 October (first time in Florida) 🇺🇲

AI is on every agenda.

Implementation is where most teams struggle.
This is a two-day, hands-on Boot Camp designed to help communicators turn AI into a practical, working system across strategy, content, and risk.

Pre-registration is now open.

Secure early access and save 15% before tickets go public.

Seats are limited in both cities.

Pre-register now.

We’ve just launched our Certified Virtual AI for Communicators 🚀Most teams are experimenting with AI. Very few are actua...
30/03/2026

We’ve just launched our Certified Virtual AI for Communicators 🚀

Most teams are experimenting with AI. Very few are actually using it in a way that delivers real results.

This 2-day live course is designed to change that.

📅 11–12 June 2026
⏰ 10:00 AM – 4:00 PM (ET)
💻 Live on Zoom

Practical. Hands-on. Focused on what actually works.

From workflows and content to AI agents and strategy.

🎓 Includes Certificate from McMaster University Executive Education

Super early bird now live.

🔗 Link in bio to secure your spot

Final seats. And we’re closing.Chicago | 16–17 April | Catalyst RanchIf you’re navigating AI, polarization, and reputati...
25/03/2026

Final seats. And we’re closing.

Chicago | 16–17 April | Catalyst Ranch

If you’re navigating AI, polarization, and reputational risk in real time, this is where you need to be.

Join leaders from Center for Reproductive Rights, U.S. Bank, Coca-Cola Bottlers’ Sales & Services, Edelman, Sensei Advisory, Status Labs, SAG-AFTRA, Burning Man, and UCLA Health.

Plus a full-day workshop on defending your organization against AI-driven manipulation, bot-fueled outrage, and coordinated online attacks.

No theory. Just real-world crisis training.

Secure your spot now.

Hello again from Zurich. 🇨🇭Day 2 of the AI in Communications Boot Camp Europe started with Richard Tigges (formerly Audi...
13/03/2026

Hello again from Zurich. 🇨🇭

Day 2 of the AI in Communications Boot Camp Europe started with Richard Tigges (formerly Audi AG), who explored the power of prompting and how the way we ask AI questions shapes the quality of the outcomes.

We then spent the rest of the day in a hands-on workshop with Peter Heneghan (former 10 Downing Street), diving deep into crisis communications in the age of AI and how communicators can build stronger operating models for high-pressure moments.

Fantastic energy in the room and great discussions throughout the day. A brilliant group of communicators learning, sharing, and challenging each other.

Thank you to everyone who joined us in Zurich. ✨️

Hello from Zurich 🇨🇭Day 1 of the AI in Communications Boot Camp Europe is done. A full day of practical insights on how ...
12/03/2026

Hello from Zurich 🇨🇭

Day 1 of the AI in Communications Boot Camp Europe is done. A full day of practical insights on how AI is transforming communications.

We heard from Conor Sweeney (Amazon) on Amazon’s AI journey, Stuart Bruce on ethical guardrails, Jorunn Aamodt (IKEA) on building a new comms operating model, and Megan Ronaldson (ABB) on creating an AI community of practice.

In the afternoon, Simon Jenkins (Spotify) explored AI-driven creativity, Oliver Hayes (Edelman) unpacked deepfakes and disinformation, Nathaniel Davies (Roche) discussed AI and reputation management, and Peter Heneghan closed the day with lessons on crisis communications in the age of AI.

Great discussions and a fantastic group of communicators from across Europe.

Behind every P World event, every summit, every idea that turns into something real, there are remarkable women making i...
08/03/2026

Behind every P World event, every summit, every idea that turns into something real, there are remarkable women making it happen.

This post celebrates the incredible women behind P World. The women whose dedication, talent, and passion make everything we do possible. Women who lead, create, solve problems, and turn ideas into global events that bring people together across continents.

Today we celebrate the women of P World and the many inspiring women we work with around the world.

Happy International Women’s Day to women everywhere. ✨️

Join us in Winnipeg. SAVE $400.Super Early Bird tickets for the Crisis Communications Boot Camp (25–26 May) expire this ...
05/03/2026

Join us in Winnipeg. SAVE $400.

Super Early Bird tickets for the Crisis Communications Boot Camp (25–26 May) expire this Friday.

Swipe to see 5 reasons communicators are joining us.

Secure your seat via the link in bio.

🚨 Last chance to SAVE $400The Super Early Bird for the Crisis Communications Boot Camp Winnipeg (25–26 May) expires this...
04/03/2026

🚨 Last chance to SAVE $400

The Super Early Bird for the Crisis Communications Boot Camp Winnipeg (25–26 May) expires this Friday.

Two days of practical crisis communications training focused on managing reputational risk, media pressure, misinformation, and AI-driven disruption.

Learn how to lead communications during crises, manage fast-moving narratives, strengthen internal communications, and advise leadership when the stakes are high.

Hear from leaders from: University of Georgia, Ontario Centre of Innovation, Princess Margaret Cancer Foundation, City of Denton, Sun Life, Navigator, Accenture, Selvam Public Affairs, and the City of Ottawa.

Seats are limited to keep the Boot Camp interactive.

👉 Register before Friday and SAVE $400

Day 1 | AI in Communications Summit – Canada 🇨🇦 (Vancouver)What a strong start in Vancouver.Day 1 was all about turning ...
27/02/2026

Day 1 | AI in Communications Summit – Canada 🇨🇦 (Vancouver)

What a strong start in Vancouver.
Day 1 was all about turning AI from buzzword to practical advantage. Cam Gordon opened with a powerful reminder that communicators play a critical role in shaping Canada’s AI story. Christine Andrew brought clarity to the change management side of AI adoption — because tools don’t transform organisations, people do. Ally MacLellan showed how to co-create with AI without losing brand voice or authenticity.

In the afternoon, Belle Baldoza shared smart ways to level up storytelling with generative AI, while Alex Sévigny grounded the room in governance, workflows, and reputation protection. Felipe Curcio, Kurt Heinrich, and Steve Lowry unpacked how better data foundations unlock better AI outcomes. Mary Warner closed the day with a look at AI agents and how they’re reshaping team collaboration.

Great energy. Smart questions. Very real conversations.

Day 2: deeper into ex*****on.

Day 1 | AI in Communications Boot Camp – West Coast, Los Angeles🇺🇲Day 1 in LA was intense in the best possible way. The ...
27/02/2026

Day 1 | AI in Communications Boot Camp – West Coast, Los Angeles🇺🇲

Day 1 in LA was intense in the best possible way. The conversations were honest, practical, and focused on one core question: how do we integrate AI into communications in a way that actually works — and protects reputation at the same time?

Kelly A. Nantel from Amazon shared how AI is being embedded into communications workflows at scale, without losing governance or trust. Sarah Fornia from Providence brought clarity to the ethics conversation, outlining what responsible adoption really looks like inside a large organisation. Justin Fansler from Yale School of Medicine walked us through the shift from isolated AI experiments to a structured, scalable strategy.

Spencer Blye and Laura Weisman from Status Labs unpacked Generative Engine Optimisation and the reality that AI search is already shaping how brands are perceived. Dave Fleet from Edelman reminded us that crisis preparedness now includes deepfakes, synthetic content, and AI-driven misinformation. Dr. Carrie Phillips delivered fast, practical AI use cases communications leaders can implement immediately. And Yumi Wilson offered a valuable perspective on how AI is changing newsroom workflows — and what that means for media strategy.

Strong energy in the room. Smart questions. Real implementation focus.

Day 2 is all about building the rollout plan.

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